Become the Go-To Authority in AI Search Tracking & Analytics
Learn how to measure, analyze, and report AI search visibility for clients, stakeholders, or your agency with proven systems — without wasting thousands on bloated tracking tools.
Applications are required to maintain the quality of this program. Limited seats available.
Trusted by Thousands SEOs, Agencies, and Teams
What This Certification Will Do for You
The AI Search Tracking & Analytics Certification isn't just another course. It's a career-defining credential that equips you to lead in the new era of AI-driven search — no matter your role.
For Agency Owners & Teams
Win More Clients
Add AI search tracking as a premium service your competitors can't offer.
Retain Contracts
Prove ROI with clear, trustworthy reporting that reduces churn.
Future-Proof Your Agency
Stay ahead of industry shifts and position yourself as the go-to authority in AI search.
For In-House Marketers
Get Buy-In
Show executives measurable data on AI visibility, not vague guesses.
Stand Out Internally
Become the team member who actually understands AI search performance.
Cut Waste
Avoid burning budget on expensive, unreliable tools.
For Freelancers & Business Owners
Differentiate Your Services
Offer reporting and insights that set you apart from low-cost competitors.
Build Authority
Showcase your certification to attract better clients and command higher fees.
Grow Smarter
Understand exactly where AI platforms mention your brand and how it impacts conversions.
Whether you're an agency, in-house marketer, freelancer, or business owner, this certification gives you the skills, credibility, and systems to become the go-to authority in AI Search Tracking & Analytics.
The Problem with Current Tools
The Solution with Our Certification
High Costs with Little Return
The average AI search tracking tool costs $337 per month — that's more than $4,000 every year — for data that's unstable, incomplete, and often misleading. Most agencies and marketers end up paying premium prices for insights they can't fully trust.
One-Time Investment, Lifetime Skills
Instead of wasting thousands on recurring subscriptions, you'll make a one-time investment in the AI Search Tracking & Analytics Certification. You'll gain the skills and systems to track AI search visibility yourself — knowledge you own forever, without monthly bills.
Fake Data
Tools claim to show "AI search volume," but no company has access to real demand data from ChatGPT, Perplexity, or Gemini.
Learn What's Actually Trackable (No More Fake Metrics)
Discover exactly what can and can't be tracked, and build reporting frameworks grounded in reality — not hype.
Constant Variance
AI responses change every time due to personalization, model differences, and shifting citations.
Get Reliable Data Despite AI Variability
Master practical methods to capture, compare, and report brand presence even when AI responses constantly change.
Synthetic Prompts
Most tools rely on made-up queries with no proof real users are asking them.
Design Prompts That Actually Work
Create logical, repeatable prompts that reveal real visibility opportunities without fake demand metrics.
Misleading Citations
Many platforms mirror Bing/Google results and pass them off as "AI citations."
Track Real Citations (Not Search Engine Copycats)
Master proper citation extraction across platforms so you know exactly what's being referenced and where.
Redundant Analytics
Tools often repackage data you can already get for free in GA4 or GSC.
Actionable Reporting
Use our client-ready templates and dashboards to deliver insights that actually prove ROI.
The Problem with Current Tools
High Costs with Little Return
The average AI search tracking tool costs $337 per month — that's more than $4,000 every year — for data that's unstable, incomplete, and often misleading. Most agencies and marketers end up paying premium prices for insights they can't fully trust.
Fake Data
Tools claim to show "AI search volume," but no company has access to real demand data from ChatGPT, Perplexity, or Gemini.
Constant Variance
AI responses change every time due to personalization, model differences, and shifting citations.
Synthetic Prompts
Most tools rely on made-up queries with no proof real users are asking them.
Misleading Citations
Many platforms mirror Bing/Google results and pass them off as "AI citations."
Redundant Analytics
Tools often repackage data you can already get for free in GA4 or GSC.
The Solution with Our Certification
One-Time Investment, Lifetime Skills
Instead of wasting thousands on recurring subscriptions, you'll make a one-time investment in the AI Search Tracking & Analytics Certification. You'll gain the skills and systems to track AI search visibility yourself — knowledge you own forever, without monthly bills.
Learn What's Actually Trackable (No More Fake Metrics)
Discover exactly what can and can't be tracked, and build reporting frameworks grounded in reality — not hype.
Get Reliable Data Despite AI Variability
Master practical methods to capture, compare, and report brand presence even when AI responses constantly change.
Design Prompts That Actually Work
Create logical, repeatable prompts that reveal real visibility opportunities without fake demand metrics.
Track Real Citations (Not Search Engine Copycats)
Master proper citation extraction across platforms so you know exactly what's being referenced and where.
Actionable Reporting
Use our client-ready templates and dashboards to deliver insights that actually prove ROI.
Bottom Line
AI search tracking is critical — but tools alone won't solve it. This certification gives you the skills, systems, and frameworks to cut through the noise, save thousands in SaaS costs, and position yourself as the go-to authority in AI Search Tracking & Analytics.
How It Works
3 Simple Steps to Certification
Apply for Certification
Submit your application. We only accept motivated professionals. Decision in 48 hours.
Get Accepted in 48 Hours
If approved, you'll receive your enrollment link with limited-time access to start immediately.
Earn Certification in 2-3 Weeks
Complete the program, pass the exam, and showcase your new authority. Fast-track available.
What You'll Learn Inside the Certification
You'll get access to a complete step-by-step curriculum designed to take you from AI search tracking basics to building advanced reporting systems.
Here's a look at the training modules included:
1
Foundations
- Introduction
- AI Search Tracking 101
- Keywords vs Prompts
- AI Generated Responses 101
2
Core Tracking Skills
- Beginner's Guide to Citations
- Introduction to AI Search KPIs
- Complete Guide to AI Generated Responses
- AI Citations (Deep Dive)
- Why Keyword Tracking Isn't Dead
- How to Track AI Traffic
- One Critical AI Tracking Technique
- Non-Quantifiable Methods
3
Building Your Systems
- Build an AI Search Prompt Database
- How to Track AI Generated Responses (Updated)
- How to Track AI Citations
- AI Search Looker Studio (4-Part Series)
4
Certification Wrap-Up
- How to Get Your Certification
Proven Results That Drive Growth
Testimonials from SEO professionals, business owners, and marketing leaders who have transformed their results with our training.
Michael Smeth
Agency Owner at WeReach Marketing
"Gotch SEO Academy has been amazing. Nathan is an invaluable sounding board. His systems have helped me immensely. I had a lot of the knowledge, but not in a way that would allow me to repeat and scale the processes out over multiple websites."
Noah Kain
Agency Owner at Noah Kain Consulting
"The Gotch Academy provides unbelievable value. I don't think I could even put a price on how valuable it is. Best investment I've ever made and it's not even close."
Daniel Twiss
Agency Owner at Twiss Digital Marketing
"I cannot speak more highly of this program. The course structure and support are more than I ever expected, with weekly communication in the community from a network of experts to provide constant updates on what is going on in the industry. If you want to understand the deep part of SEO, this is a must. The best part is knowing what is needed to fix issues and giving my customers the best results possible. I recommend this platform to anyone who is interested in mastering SEO and the skills needed to go out on your own."
Josh Kimmes
President at Bear North Digital
"I'd been doing SEO for about 5 years, and I felt like my skillset had plateaued. I was determined to find a paid course that I felt would help excel my growth, and Gotch SEO Academy did just that. It has been incredibly valuable for my business. I feel much more confident in my knowledge, skillset, and I know I have resources behind me when I come across something I don't know."
You're Also Getting
Beyond the core certifications, you get everything you need to master SEO and AI search at the highest level.
SEO Expert Certification
Master proven SEO systems to rank on Google and build authority as a trusted search professional.
AI Search Certification
Learn how to win visibility across ChatGPT, Perplexity, Gemini, and other AI-driven search platforms.
SEO Master Certification
Reach the highest level of SEO and AI search with advanced systems built to scale results anywhere.
Weekly SEO Coaching
Two live calls every week with Nathan Gotch to solve your biggest SEO and growth challenges.
Private Community
A focused space for serious SEO professionals and business leaders. No politics. No noise. Just value.
Certifications
Earn industry-recognized credentials that prove expertise, build trust, and unlock new opportunities.
100+ SOPs & Templates
Plug-and-play processes, checklists, and briefs that top performers use to deliver results at scale.
400+ Recorded Calls
Every coaching session is recorded, transcribed, and fully searchable inside your learning portal.
Custom Platform
A fast, purpose-built learning experience designed for professionals. Clean, simple, and a joy to use.
Competitions & Rewards
Get recognized and rewarded for taking action and contributing to the community.
Approved Vendors
Access vetted partners we use and trust so you avoid costly testing and bad hires.
Lifetime Updates
GSA was rebuilt from the ground up for the AI era. You get future upgrades and new playbooks as they launch.
Take Control of AI Search Tracking Today
Build the skills. Prove the ROI. Become the authority.
Applications close soon. Limited seats available for the founding cohort.