29 Compelling YouTube Statistics for 2022

Youtube can be a key tool for marketers who want to build up the brands of different businesses and ensure that companies grow the right way. This article explains why with the latest key statistics.

The days when it was worth businesses investing in video ads on television are now far behind us. Now that viewers can skip over ads completely, they provide diminishing returns. Youtube represents both the present and indeed the future of marketing. It provides a key way to get your message across to consumers, build a brand reputation with users, and catapult any company into the spotlight. These statistics provide clear evidence this is the case.

29 YouTube Stats You Need to Know

1. According to Youtube one billion hours of videos are watched daily on the social network. These in turn generate billions of views. As such, there is a massive amount of marketing potential for business owners and marketers alike (Youtube)

2. YouTube has a large number of monthly users, around 2 billion. This puts YouTube in second place among the most used social media. (Statista)

3. A whopping 79% of those who use the internet have a YouTube account. As such, this is used by countless target audiences and demographics. Marketing on Youtube could benefit a wide range of businesses regardless of sector or industry (DataReportal)

4. Marketing on Youtube isn’t a new concept. Marketers have been favoring this social network for years. A high percentage of marketers, 78%, think that YouTube is the best and most effective form of social media for video marketing. (Go Globe)

5. Businesses also use YouTube as a go-to for advertising, it’s the second most popular platform for sharing content with 62% of businesses using it

6. YouTube receives more interest from its adverts than those adverts shown on television, 62% vs 45% (Business Of Apps)

7. YouTube is expected to see a huge 26.5% increase in advertising revenue in 2021, with the total amount being 4.34 billion. It’s possible that this is an impact of the coronavirus pandemic. Or, it could be due to the increase in interest in video content as a whole and thirst from audiences for fresh creations (Statista)

8. A lot of businesses will advertise products using video marketing. People who use YouTube see these advertisements and 90% of those have said that they have found out about new products and different brands this way (Think With Google

9. With the majority of people owning smartphones nowadays it is not surprising that more than 70% of those watching do so from their mobiles. YouTube is optimized on mobiles and your ads or videos on YouTube should be as well (YouTube)

10. There is no point in creating long videos or ads on YouTube as most users do skip them. The latest research suggests more than 65% of people will skip video advertising on social networks such as YouTube. Most people will skip after watching about 5.5 seconds of a 15-second ad. As such, you need to ensure that your ads are engaging and immediately seize the interest of your target audience (The Brand Gym)

11. YouTube is not just a place where you can publish video advertisements. It’s also the world’s second-largest search engine. This should be kept in mind for marketers creating content for YouTube. You need to ensure that all your videos are optimized with the right keywords and the latest techniques (Search Engine Journal)

12. 51% of users will visit the site daily. Ultimately, this means that you can reach potential leads at all stages of the customer journey. You should base your marketing campaign around this idea, using a six-second ad to introduce a brand being marketed (Pew Research Center)

13. For purchase decisions a young audience will always be key. YouTube videos reach more 18 and 19-year-olds than any TV network. This highlights why YouTube is so important for new companies (Think With Google)

14. The demographic of users on YouTube skews lower than this too. For instance, 81% of 15 and 25-year-olds are active on YouTube. Marketers can create content to appeal to the adults with purchase power and the kids who influence purchase decisions (Statista)

15. Indeed, Youtube also accounts for more than 67% of video consumption for millennials. People use YouTube for a variety of reasons. However, two-thirds of millennials claim that they can find how-to content for virtually anything on the search engine. How-to videos are a fantastic way to provide value to your audience and motivate them to engage with your business (Think With Google)

16. However, the fastest growing demographic for Youtube users are both Baby Boomers and Generation X. These are the older audience between the ages of 36 and 65. As such, it’s becoming a myth to say that YouTube is only viewed by millennials. A lot of older audience members are interested in videos here and could also be keen to make purchases (ThinkWithGoogle)

17. Black Millenials are also consuming far more content on YouTube. Research suggests that they now consume double the amount of content that they were in 2016 according to Nielsen. As such, it could be worth it for marketers to target this group (Nielsen)

18. It’s worth noting that YouTube reaches 89% of US households with more than $100,000. As such, you can appeal to users and consumers with a higher purchasing power who are interested in more expensive products (Statista)

19. In terms of ROI, YouTube can provide tremendous benefits for marketers who utilize the network. Two-thirds of shoppers claim that they view Youtube videos as a source of purchasing inspiration. At the same time, 90% of these shoppers have discovered something new that they wanted to purchase through Youtube advertising. This ultimately means that YouTube can benefit both recognizable brands as well as smaller businesses just finding their footing on the market (Google)

20. This could be the reason why since 216, the number of smaller businesses utilizing YouTube has more than doubled. Smaller businesses are discovering the key benefit of this service when exploring how to target an audience (YouTube)

21. From 2016, users on YouTube have watched more than 50,000 productive reviews. Product reviews are key for encouraging purchase decisions. As a marketer, you should respond to reviews of your client’s products, regardless of whether they are positive or negative. It highlights that the brand is open to customer feedback and wants to engage with consumers directly (Google)

22. It’s important marketers realize that YouTube isn’t just beneficial for appealing to a US audience. Instead, the network could be a powerful choice for an international target audience too. There are actually more Indian internet users compared with America and 93% of Indians watch YouTube videos on a regular basis (Yansmedia)

23. Furthermore, more than 100 different countries now have local YouTube versions. As such, if you are appealing to an international audience, it makes sense to create ads and videos that appeal directly to them. It’s worth noting that only 33% of popular videos on YouTube are actually shot in English. 80% of YouTube users are also from outside the US (YouTube)

24. If these stats aren’t enough to push you to spend more on YouTube advertising, in 2021 70% of global internet traffic will be based around internet videos. This is a key reason why marketers, B2C and B2B companies are making this a key aspect of their campaign (Cisco)

25. While the demand for video online increases, elsewhere interest is diminishing. By 2025, it’s predicted that 50% of viewers under 32 will not have pay-TV service. Instead, they will be viewing videos online, dropping their cable subscriptions completely (Multi-Channel)

26. However, it’s not enough to just get on YouTube. With 500 hours of video being uploaded to the network every minute, it’s imperative marketers take the time to ensure content stands out. They need to be seen in a crowd of competition (Statista)

27. Users aren’t just watching YouTube on their mobiles, desktop, or tablets either. 100 million hours of Youtube are being watched by users on their TVs. As such, it’s imperative that any videos or ads created to reach a high level of quality (ABC)

28. Most people viewing YouTube from home are doing so in primetime. That presents a fantastic opportunity, particularly for B2B marketers. This could be the perfect time to do live streams, quickly maxing your reach (ThinkWithGoogle)

29. One final stat to keep in mind is that 7 out of 10 people prefer watching YouTube videos horizontally. This is something to keep in mind when creating content for this site. Particularly if you’re appealing to a B2B audience. You need to ensure your videos look great (ThinkWithGoogle)

Ultimately, these statistics highlight that YouTube could provide fantastic benefits to marketers when utilized the right way. It presents a unique opportunity to engage with consumers in a way that is dynamic and will lead to purchase decisions that offer a large ROI.

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Nathan Gotch

Nathan has led 100s of successful SEO campaigns in the most competitive verticals like SAAS, health, finance, and law. He's also helped 100s of agency owners scale by systemizing their SEO. Nathan is featured on Ahrefs, Semrush, and Search Engine Journal and his YouTube channel has over 1 million views.