Wpromote advertises itself as the “best digital marketing partner” available. The company boasts a team of over 425 digital enthusiasts that know how to stoke the Challenger mentality, a common theme among Wpromote’s marketing materials, services, and call to action.
Their goal is to challenge their clients, the industry and themselves to deliver effective search engine optimization results that exceed expectations.
Who is Wpromote?
The digital marketing agency was founded in 2001 by Michael Mothner in his dorm room at Dartmouth College, a private Ivy League research university in Hanover, New Hampshire. The company was formed together with his peers Michael Stone and Michael Block.
Wpromote is known as The Challenger Agency due to its heavy emphasis on adopting a challenger mindset. The company aims to optimize any underperforming marketing elements and also push campaigns to do better, all while focusing on stabilizing expenses and growing a company’s return on investment in marketing. The company believes that its Challenger approach to digital marketing is what sets them apart from other similar businesses.
The company originally started as a relatively standard Pay Per Click advertising company. Since its inception, it has evolved into a full digital marketing agency service that provides a range of services such as search engine optimization, paid search and social media marketing, affiliate marketing, influencer marketing, content marketing, and web development.
Wpromote has also expanded into eight additional cities across the United States. It’s currently the largest independent digital marketing agency in the country, boasting revenue of over $50 million and over 425 total employees. This expansion was in part thanks to their acquisition of independent digital marketing agencies.
This includes Standing Dog, PrimeVisibility, and Demand Wave. It also has headquarters in El Segundo (the original location), Dallas, Houston, San Francisco, Chicago, Melville, New York City, and Denver.
Services that Wpromote Provides
In Wpromote’s own terms, their goal is to ”get businesses from A to B”. Their advertised list of services includes:
Paid Search and Media
Paid search management such as high-level campaign strategy and execution, ad copy creation and testing, conversion and ROI tracking analysis, keyword research, tracking campaigns, custom reporting, and geo-targeting analysis.
Search engine optimization marketing strategies that are based around profitable organic growth. Includes boosting search rankings and search engine visibility, optimizing site structure, keywords, and metadata, and also creating quality content on and off-site.
Paid and Earned Social
Social media marketing services such as creative engagement tactics for businesses to use and developing a unique organic strategy by mixing branded posts, influencer relationships, and coordinating social media channels.
Assistance with email marketing campaigns to nurture a business. Features include personalized emails, advanced segmentation efforts, strategic A/B testing plans, and improved tracking and reporting. Focus on creating ROI-driven automated campaigns to greatly improve marketing efficiency.
Gain access to Wpromote’s creative professionals that can offer website development, video editing and creation, user experience, and user interface designers, photography, print design, and other digital assets.
Crafting digital strategies that are designed for your business to achieve profitable growth. Unlocking key growth opportunities to help achieve long-term success and exploring benefits offered by strategic account management.
Local marketing services include search engine optimization, social media marketing, paid searches, online presence management, email marketing, and also creative asset design.
Optimizing the use of data and analytics. Includes the development of custom data collection solutions, applying advanced statistics to create attribution and lifetime value models, and also providing ongoing measurement analysis that informs strategy.
Developing holistic strategies for personalized user content based on user personas. Also focus on creating cross-channel content strategies, tracking on and off-site attribution, and building customer loyalty with high-quality content that is meaningful and impactful on customers.
Wpromote provides a full list of services available on their website that covers the majority of paid media, earned and owned media, and digital intelligence subjects. According to Wpromote, when the company is allowed to control at least three marketing channels for a client, their revenue can grow twice as fast. This is thanks to the wide range of marketing services they offer their clients.
Wpromote’s unique selling point is that they focus on building sustainable traffic that leads to a larger number of conversions. They place a heavier emphasis on in-depth audits and making use of analytics and data sets to optimize a company’s search engine optimization. This technical approach gives them the edge over many other SEO agencies since it focuses on utilizing existing data and producing effective ROI-driven results.
Wpromote also has dedicated expertise in a number of different fields.
- Retail and Ecommerce
- Hospitality and Travel
- Financial Services
- Private Equity
- Fashion and Beauty
- Health and Wellness
- Real Estate
- Food and Beverage
Wpromote specializes in its services in these industries. The company has an intimate understanding of these fields which enables them to provide a tailored service for a number of different industries. Whether it’s coping with the distinct challenges of a financial services company or leveraging the power of influencer marketing in the fashion and beauty industry, this opens up many personalized options that are not available with general digital marketing services that take a generic approach to market regardless of the industry the client is in.
With many experts to cover these specific fields, Wpromote is highly recommended to clients that work in the industries that the company specializes in and can greatly improve marketing success for those fields.
Notable Clients of Wpromote
Wpromote currently works with a large roster of well-known major brands including Verizon, Toyota, Grubhub, Samsung, Zenni, Frontier Airlines, Omni Hotels & Resorts, and Marriott.
Wpromote currently has case studies available for brands such as Zenni. The study offers a full breakdown of the services that were provided to the business, such as building a complete funnel strategy and testing new initiatives to ensure the long-term vitality of the company.
Wpromote’s El Segundo offices were also used in an episode of the HBO series Silicon Valley. This assisted in its national exposure and ultimately led to the introduction of new clients including retailers Forever21 and RVCA. This bolstered the roster of major brands that the company already services.
Awards Achieved by Wpromote
Wpromote has received numerous awards since its inception and is globally recognized as one of Google’s premier agencies.
Wpromote has been named as a Leader in the Forrester Wave Performance Marketing Agencies, Q3 2019. This uses a 28-point evaluation which helps rank the 12 most significant global digital marketing agencies based on their current service offerings and strategic vision.
Wpromote has also received awards from Search Engine Land as the best local search marketing company in 2019 and is also known as one of the best places to work in the United States according to AdAge. The company also won the Search Engine Land’s Agency of the Year award in 2017.
Competitors to Wpromote
As a digital marketing company, Wpromote has a lot of healthy competition. Since the nature of the work means it can be carried out remotely, there is no real geo-restriction to Wpromote’s services, even in some local SEO cases. The company competes against some of California’s other top marketing agencies such as Mayple, SmartSites, SEOValley Solutions, MaxAudience, Website Depot inc, and Huntington Pacific Media.
In terms of Los Angeles, Wpromote is one of the top SEO agencies. It is currently behind Coalition Technologies as the top SEO company in the area and ties with Thrive Internet Marketing Agency. It also beats SEO Noble Agency, Social SEO, On the Map Inc and Over the Top SEO.
Estimated Budget for Wpromote’s Services
According to Clutch.co, the minimum project size for Wpromote’s services is above $10,000 USD. Clients can expect to pay an average between $150 and $199 USD per hour for Wpromote’s services. Exact fees will likely change depending on the type of service that the client requires.
Wpromote’s Social Media Following
In terms of social media following, Wpromote currently has roughly 11,175 followers and 10,977 likes on Facebook. Facebook appears to be Wpromote’s main social media platform of choice with regular updated posts and discussions using links to content on websites such as Forbes. The company also boasts 5,809 followers on Twitter with crossposts to its Facebook content. The company has not publicly engaged with users on Twitter but likely responds to private messages on both platforms.
Wpromote also has an Instagram account with 2,087 followers and 415 posts. The account isn’t updated as often with posts every couple of weeks or even months. The content mainly consists of photographs from Wpromote’s offices across the world.
On LinkedIn, Wpromote has 17,390 followers and makes daily posts regarding its services and content that the company has created to encourage discussion and engagement. On YouTube, Wpromote currently has 418 subscribers. The company doesn’t upload videos very often, The content ranges from tips such as recommended social media metrics to track, to highlights of their company and client stories.
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