White Hat SEO vs. Black Hat SEO: (In Less Than 100 Words)

white hat seo vs black hat seo

I’m trying to grow my investing knowledge because it’s critical for growing wealth overtime.

The current book I am digesting is The Intelligent Investor by Benjamin Graham.

This book is one of Warren Buffet’s favorites.

Buffet claims to base his investing model on the principles laid out in the book. With a recommendation from the Warren Buffet, I felt I had to get it.

I was only about 37 pages in when I read a quote that related to white hat SEO vs black hat SEO.

Here it is:

“Imagine that two places are 130 miles apart. If I observe the 65-mph speed limit, I can drive that distance in two hours. But if I drive 130 mph, I can get there in one hour. If I try this and survive, am I “right”? Should you be tempted to try it, too, because you hear me bragging that it “worked”? Flashy gimmicks for beating the market are much the same: In short streaks, so long as your luck holds out, they work. Over time, they will get you killed.” – The Intelligent Investor

Remember that quote whenever you are trying to decide between using white hat or black hat SEO.

I have nothing against SEOs who use grey or black hat tactics.

In fact, I used to be one of those guys.

I just realized the time and effort I was spending was actually detrimental.

Both to my business and to my personal growth.

Having the ability to manipulate Google’s algorithm is not an evergreen skill.

What happens if Google goes out of business tomorrow?

What happens if Google unleashes a complete AI-based algorithm?

If your entire strategy relies on manipulating Google, then you will be in trouble.

You spent your time learning trickery instead of learning evergreen skills.

Evergreen skills that are not reliant on Google.

Evergreen skills that make you a great MARKETER.

Stop being a geek and obsessing over Google’s algorithm.

Change your mindset.

Start thinking about how to explode your business by giving insane amounts of value.

LEARN skills that will allow you to make money for the rest of your life.

Not for rest of Google’s life…

Here are evergreen skills that every SEO should learn:

  • How to create VALUABLE content
  • How to market your content
  • How to build relationships
  • How to grow an email list
  • How to write copy
  • How to sell

Notice that keyword research, on-site SEO, and social media are not on this list.

Are you wondering why?

Because understanding how to manipulate a third party website isn’t evergreen.

Google, Facebook, Twitter, and any other website can go out of business tomorrow…

You can use your evergreen skills to succeed on those platforms, but you must never RELY on them.

Your income should never be hog tied to something out of your control.

Do you think Gary Vaynerchuck wouldn’t be successful if social media didn’t exist?

Do you think Grant Cardone wouldn’t be successful if he wasn’t able to sell online?

Do you think Marie Forleo wouldn’t be successful if she couldn’t produce videos?

The answers are “NO”.

Vaynerchuck, Cardone, and Forleo would still be successful without those mediums.

They have developed evergreen marketing and sales skills that will last a lifetime.

Focus your effort on learning evergreen skills.

THEN, learn what it takes to be a successful white hat SEO.

To succeed in white hat SEO you need to develop the following skills:

  • How to do keyword research that actually produces ROI
  • How to develop SEO content around keywords that Google and your readers fall in love with
  • How to structure a site for search engines AND users
  • How to identify technical issues that are hurting user experience
  • How to get powerful backlinks through outreach
  • How to nurture relationships for continued content promotion and business growth

Don’t be a clown and say “all link building is black hat SEO”.

It’s not.

Reaching out to influencers and promoting your content is MARKETING.

Building your circle of influence is MARKETING.

The end results is more search engine traffic, more referral traffic, and more relationships.

Relationships that will help you grow your business.

Let me reiterate.

White hat SEO is simple:

  • Find great keywords
  • Create great content
  • Please your users
  • Build relationships

Listen to me.

Today is the day to think bigger.

Stop thinking about how can I make money quickly.

Start thinking about how you can make money for the rest of your life.

The compound effect is real.

Play the long game.

Remember this important fact:

Warren Buffet earned 99% of his wealth after his 50th birthday.

No, you don’t have to wait that long to be successful in SEO.

But you need to change your mindset from algorithm manipulator to business grower.

A funny thing will happen when you do this…

Your SEO results will explode.

My rant is complete.

Do you have something to say about this?

Leave a comment below and let’s keep the conversion going.

– Gotch

About the author

Author
Nathan Gotch

Nathan Gotch is the founder and SEO director at Gotch SEO. Listen in to our new podcast, The SEO Life or watch some of our actionable SEO training videos on YouTube!

Comments

  1. Nathan you are right, But these strategies are good for only a brand site. It cannot apply for many affiliate sites as you know. Which are running short term campaigns and its not easy to “Please your users and Build relationships” its their nature. Theres only working strategy is churn and burn. That we loving this BH.(Honestly theres no hat, Every strategies to beat another person who ranked already. So theres no need to divide it to BH,GH,WH, Killing is always killing! ) IMO G or other SE’s not interested to know understand the difficulties and expenses of running a good quality website. Day by day the lead all of us to paid ads as like pied piper. So its almost a cat & mice game.

    1. Hi Sheen,

      Thanks for the comment! I will have to respectfully disagree that you have to use churn and burn tactics on affiliate sites. Content-driven affiliate sites will compete with “churn and burn campaigns”. The only difference is that the content-driven website likely won’t end up getting penalized.

  2. I’d also add that Google likes length, more and more. So I post 2000 plus word articles twice a month instead of 500 words a week., on my money site.

  3. hi, Nathan this is really interesting read and need to todays SEO. In changing world your primary skills and effort are much needed things and that should be your tricks and tactics that we generally use for manipulating SERP. It should be more focused on to users.

    Thanks,

  4. Hi Nathan

    Thank u for your guidance. Very well said “Stop thinking about how can I make money quickly. Start thinking about how you can make money for the rest of your life.”

  5. Would you consider your blogger outreach service blackhat? Also, would you ever teir the blogger outreach service? For example, create TEN guest posts on 10 DA blogs point them to 1 DA 30 guest post and point that one guest post to your money site.

  6. Thank you very much for this post, it can be very effective post those who have started to learn seo, i will share this post in my circle. also will wait for your next post for white hat and black hat.

  7. Hi Nathan,
    Great job, this post will really help to seo beginner to understand the difference between black hat and white hat seo. Keep updated thanks to much.

  8. Hello NATHAN,
    In my view both the SEO techniques must be learnt by any SEO, but only White Hat must be tested and experimented on sites as its long term other then black hat.
    Thanks for sharing this brief guide,
    Best Regards;
    Alian

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