Properly defining what an “SEO consultant” is and what they actually do is critical for fulfilling your company’s SEO needs.
An SEO consultant can help you grow your company in a few different ways.
1. General SEO Advice
SEO consultants can be called on to answer all your burning SEO questions. Sometimes you don’t need a full-on SEO analysis and roadmap. Sometimes you just need to get some targeted questions answered by an expert.
2. Analyze an Existing SEO Campaign
The most common use of an SEO consultant is to analyze existing campaigns and develop a strategy for improving them.
Typically a consultant will perform an SEO audit and then create a list of actions based on what will have the highest impact.
For example, here’s a content audit I did for a local video production company:
All you need to do is execute on these actions, track performance, and stay in touch with the consultant as questions or challenges arise.
Having a second set of eyes (especially someone who’s probably already experienced whatever challenges you’re having) can take your SEO performance to another level.
3. Develop an SEO Strategy
Not every company has jumped on the SEO bandwagon.
That’s when a proven SEO consultant comes into play.
The consultant can develop a 6-12 month (or longer) SEO plan for driving more organic search traffic.
Then, all your company needs to do is take action on the plan and the consultant will be there to guide you through the process.
Course correction is a common event during an SEO campaign.
That’s why having a qualified SEO consultant on-call is so useful because they can make sure you’re moving in the right direction.
4. Train In-House Team
Some companies already have a digital marketing team in place and just need some additional SEO guidance and training.
An SEO consultant can come in, analyze your campaign(s), and guide your team members so they can drive better results.
This type of consulting is most common with digital marketing agencies that want to improve their team’s performance, so their clients can get better results.
Your Next Action
Now you know what a qualified SEO consultant can do for your company.
Here’s what do you need to do next:
Think about what you truly want when you hire an SEO consultant.
Some questions to consider are:
- Are your SEO clients getting the results they deserve?
- Is your company’s revenue growing, stagnating, or declining?
- Is your website getting enough qualified traffic?
But now you might be wondering:
How Do You Find a Qualified SEO Consultant?
I’ve developed an 8-step qualification process for hiring the perfect SEO consultant for your company.
Just follow the checklist and have the confidence to hire a qualified SEO consultant (who will help you achieve your goals).
Make sure you read qualification step #4 because getting it wrong could destroy your SEO performance.
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