Do you want to build web 2.0s that will stand the test of time? This guide is the only guide you need.
In my previous post, Manual Web 2.0 Creation: Step-by-Step, I showed you guys how to create super basic web 2.0s. These are still effective, but if you’re more risk averse, then you need to start building super web 2.0s.
What is a “Super” Web 2.0?
A web 2.0 becomes “super” when you make it more than one page and give it the appearance of a legitimate blog.
Are They Safe?
Creating web 2.0s for the sole purpose of placing a backlink is a gray hat tactic. That means there is risk in using this tactic. With that said, if you mix in other quality backlinks, then you will reduce your risk. Like I explain in this article about PBNs, gray hat backlinks should comprise a small portion of your link profile. Think of these backlinks are your “risky” investments.
How to Build a “Super” Web 2.0
Let me start out by saying that this is a tedious process. But, if you want to reduce risk, then you will have no problem with the amount of work involved. The good news is you don’t need a ton of these properties because of the quality and relevancy.
Think of this process as if you were creating a real website. Your days of playing with single-page web 2.0s are over.
Let’s get started.
Step 1: Sign-Up for 5-10 Different Web 2.0 Platforms
Good news, I have compiled a list of 50 + free web 2.0s where you can start getting links form today. All you have to do is share the post below and you will unlock an excel document with all the sites and the domain authority (DA) for each. Go now:
* Make sure you verify your email address after creating the accounts or your property will be deleted or inactive.
Step 2: Create the Blog(s)
Here are some steps I routinely follow when creating a new web 2.0:
Place your target keyword in the URL: some people freak out about doing this, but I think it’s ridiculous because it’s no different than creating an exact match domain. Sometimes to be a little more natural, I’ll name the website “keywordexperts.wordpress.com” or “mrtargetkeyword.blogger.com”.
But if the exact match subdomain is available, I will go with that.
Change the title and site description: the title should obviously be whatever you named your website and should include your target keyword. Create a unique description for each blog with the keyword naturally placed inside. I might write something like “We are your source for target keyword”, “Don’t look anywhere else for target keyword, because we have you covered”.
Step 3: Create About and Contact Pages
Creating these two pages instantly makes your blog much more legitimate. For the “About” page, simply write a few sentences or a paragraph about this blog or about your keyword. This should be easy considering you’re an expert in your field. If you’re an agency, then you create a more general about page.
Here is an example from a web 2.0 I created for one of my clients last month:
Sometimes I take on a unique personality of a “person” and my voice for the blog is in the first person, like you see above. Other times I make it seem like I’m a business by speaking in plurals such as “We blah blah”. Mix it up to keep thing natural.
From the About page, you should internally link back to your homepage sometimes because this is what most people do on real blogs. Now, create a “Contact” page and write a simple sentence like “Please contact us today if you have any more questions about primary keyword”.
Step 4: Create the “Welcome” Post
Your first blog post on the web 2.0s should be a “welcome” post. Don’t over-think this. Just write a paragraph or a couple sentences about your newly-created blog.
Here is a simple example below:
I recommend scheduling your welcome posts for each web 2.0 on different days when possible. Don’t post them all on the same day. The best way to remedy this if you don’t want to schedule them, is to just work on developing one web 2.0 per day.
Step 5: Populate the Blog With Relevant Content (Filler Content)
At this point, you’re going to transform your web 2.0 into a super relevant resource that Google and anyone who stumbles upon it will appreciate. “Filler” content is the relevant content you will be posting the web 2.0 other than the article, which will host the link back to your site. Deciding how much filler content you want to use is completely up to you. I will typically use anywhere between 3-8 relevant posts to avoid any consistencies.
Some ideas for web 2.0 filler content:
- Videos: videos are my go-to because they are the perfect filler post. Simply go to YouTube and search for videos in your industry. Embed the video in a post and write a decent title, and boom, you have a new blog post.
- Pictures: this works in a lot of niches, but some it might not. Simply go to Google and search for images related to your industry. Get 3-5 and create a blog post about them. Write a sentence or two explaining why they are pertinent to your industry.
- Quotes: when possible, quotes are an awesome form of filler content. Many niches won’t be able to utilize this tactic, but if yours can, then take full advantage of it. Search Google for your keyword + quotes. Copy the quote and write a super brief blog post about it.
- * Infographics (Thanks to Mike from Boost Rank SEO for the suggestion): Infographics are awesome filler content when available in your particular niche.
- Write Actual Content: if you have a lot of time on your hands or you’re only working on one website, then this is best route to take. You can either write about relevant topics or speak about them in a natural way using Dictanote a free speech recognition software. It’s clunky, but it works and can help expedite your filler content process.
* I highly recommend you schedule these posts out through the month(s). This way you will have fresh content being published on the web 2.0s, which makes them even more natural. One new post per month on your web 2.0 properties is plenty. If you schedule out posts for the next 6 months or so, Google will love your web 2.0 and you will never have to worry about it getting delete or anything like that.
Step 6: Post or Schedule Your Seed Article
Okay, so you have filler content posted and scheduled out, you have a nice about and contact page, and you have created a solid welcome post. Now you’re ready to post your actual article that will host your link.
Guidelines for the web 2.0 article:
- 400 + words minimum (more is better)
- 100% Unique – unless you understand how to properly spin an article, then I recommend writing a 100% unique piece of content.
- Relevancy – this article should be 100% relevant to your target keyword. If your target keyword is MacBook Pro, then it should be about MacBook Pro and not a general article about Mac.
- Keyword density – your KW density should be around 1-3% in the article and in the most important locations: title, first sentence, and last sentence.
Gather 1-2 images for the blog post (Use Google)
- Here’s a trick: when you save the image to your desktop, save it as your keyword. Back to the MacBook Pro example, I would save the image at “MacBook-Pro”, so that when I upload the image to the web 2.0 it will have the keyword in the URL path. Only do this for the first image you use in the article and don’t forget to place your primary keyword in the ALT tag. If you decide to use a second image, I recommend using keyword variations for the URL path and ALT tag.
Go out and find a relevant YouTube video for the article
- Avoid using a video you already used on the web 2.0 for filler content
Find one authority resource about your target keyword
- You’re going to link out to an authority in your niche or to an article about your topic written by an authoritative website.
Now you’re ready to put it all together. I don’t need to explain how to create a blog post, but the only thing you need to keep in mind is to never have two web 2.0s that look the same visually or in format.
For example, if you placed two images in your first web 2.0 article, then only place one in the next web 2.0 you create. If you placed an image as the first form of media in the one web 2.0, then place a YouTube video first in the next one. You get the point. Be random and do not look systematic when you create these properties.
Place your link first
- After all your hard work, you deserve to place your link first. Always insert into a different spot in every web 2.0, but try to keep it near the top of the article.
Insert authority and internal links
- It doesn’t matter the order that you do this, just place them somewhere in the article after your primary link. I generally link back to the homepage from the article.
- Deciding what type of anchor text to use on this web 2.0s is up to you. I generally try to create 10 of these properties so that I can delegate the anchor text appropriately. Exact match anchors 10%, brand name anchors 30%, URL variations 20%, partial match or LSI 20%, and generic 20%.
- Remember, Google can understand the relevancy of a link without needing an exact match anchor. As long as your article is super relevant and you have followed the steps above, Google will recognize the relevancy and reward you for it without having to blast exact match anchors.
There is one little trick I like to use when I’m not using exact match anchors. Let’s say I’m using a generic anchor text like “click here”. I would write a sentence such as “If you’re looking for PRIMARY KEYWORD click here”. Your primary keyword doesn’t always have to be right next to the anchor, but generally, you should have very close by.
Increase the Strength of Your Super Web 2.0s
Okay, so you have spent a ton of time creating these super awesome properties, but as you probably know, the blog post that hosts your link will be a Page Authority (PA) of zero. Fortunately, because of the high domain authority that you’re creating these blogs on, it is super easy to increase the Page Authority for your blog post.
Just to make sure we are clear: Domain Authority is the actual strength of the domain like WordPress.com. Page Authority is the calculation of strength for any page that is made on WordPress.com like http://myawesomewebsite.wordpress.com/ or http://myawesomewebsite.wordpress.com/my-really-cool-keyword/.
I focus on increasing the authority of the page where I posted my article, which would look like this: http://myawesomewebsite.wordpress.com/my-really-cool-keyword/.
Tier Two Links (Backlinks to your Backlinks)
Building tier two links has been demonized by White Hat SEOs, but that’s only because they don’t understand that there are a million different want to build quality tier two links without having to use SEnuke or some other link building software.
You can build: more web 2.0s, get some high PR DoFollow blog comments, social bookmarks, and even high PR blog posts. There are unlimited possibilities. I’m not a big fan of the link blasts and I actually prefer building decent quality tier two links.
Just remember, the more value you spread throughout the Internet, the less Google will hate you. That’s why you should stay away from garbage link building.
That’s a wrap guys. I hope this article helped you learn more about how I create super web 2.0s and now all you have to do is get to work.
Thanks for reading and make sure to drop me a comment below if you have any questions, which I’m sure many of you will 😉