So I’ve decided to permanently shut down our link building services and all other services which include the blogger outreach service, citation building service, curated links service, SEO audit service, and 1-on-1 SEO consulting.
Now the question is:
Why am I closing a division of my business that’s been growing consistently for 3 years?
There are a few reasons:
1. We are dedicating 100% of Gotch SEO’s energy and focus on Gotch SEO Academy
In 2017, I shut down all of my client SEO contracts despite the fact that I was making over $60,000/mo doing client SEO. Most would view this decision as “insane”.
But this was a necessary decision so that I could dedicate all of my time and energy towards Gotch SEO Academy.
I was willing to make less money for a short period of time because I knew that teaching is what I truly love doing and it’s best way I can serve people.
But the truth is…
Even in 2018, I was still one foot in and one foot out.
While I was no longer doing full service SEO, my team and I were still operating our link building services.
That’s why on February 28, 2019 we’ll be permanently closing these services.
2. It’s a conflict of interest
It doesn’t feel “right” for me to educate someone on the process of building backlinks and then turn around and try to sell them my company’s link building services.
That’s not genuine.
Plus, it makes me a lazy teacher because I can say “just use our service so you don’t have to do it”.
That’s not cool.
My job is to teach people how to do SEO and how to get results on their own.
Anything that takes away from that is unacceptable for me personally.
This doesn’t mean I’m against buying backlinks. I just personally can’t sell them because it doesn’t feel right.
3. I love punching fear in the face
Back in 2013, I packed my stuff and drove to St. Louis to pursue an SEO career. I was $40,000 in debt, had no job, had no clients, and had to live in my now mother-in-law’s house.
I applied to work at every SEO agency in St. Louis and only received one call back and interview. I didn’t get the job. Not to mention, I was applied for an SEO position when I was still in California and didn’t get hired then either.
I’m not going to lie… I was fearful at this time.
“What if this doesn’t work out?” “What if I have to get a normal job and I can’t do SEO (or what I actually want to do)?”
In hindsight, I’ve realized that:
Those thoughts are nothing more than lies. Fear doesn’t want you to succeed.
But here’s the interesting part…
Every time you push through the fear, those little thoughts get weaker and weaker.
That’s why back then, I decided that instead of trying to get hired as an SEO, I would take on clients instead.
And I’ll be honest… I had a chip on my shoulder. I wanted to teach the agencies that ignored me a lesson.
I’ve grown up since then, but it was definitely a driving force.
Within 30 days of making my decision to take on clients, I moved out of my mother-in-law’s house and got an apartment.
For all you stalkers, 14480 Tramore Dr, Chesterfield, MO 63017 is the address to my old apartment.
If you do some stalking online (just search “tramore” + “gotch SEO”), you’ll be able to find business listing using my old address.
I went from $3,000/mo doing client SEO to making $18,000/mo + in less than 6 months working from that tiny apartment.
Now you might be wondering:
What’s the point of this story?
Well, hopefully it helps you to get an inside look into my journey because I know that can be super helpful.
But it’s also personal reminder to me that I’m conquering the third stage of fear in my career as an SEO and entrepreneur.
- Stage 1 Fear – Deciding to take on clients (and not get a “real” job)
- Stage 2 Fear – Deciding to fire all clients
- Stage 3 Fear – Deciding to ONLY focus on Gotch SEO Academy
4. Focused energy works
Despite only be 50% focused on Gotch SEO Academy in 2018, last month (January 2019) was the biggest month I’ve ever had in my business (WITHOUT clients)!
So, while firing my clients may seem “stupid” in the short-term, it’s paid off in the long-run and will continue to.
Not only does focusing help your business, but it’s also better for your customers (which is all that matters).
I can now dedicate 100% of my time and effort on training, coaching, and supporting every single person who’s already in Gotch SEO Academy and who decides to join in the future.
Phew… I had get that off my chest, but here’s what’s going down over the next two weeks:
1. I’m going to do a “blow out” sale
That means you can save 20% on our blogger outreach service, citation building service, and curated links service for the next two weeks.
Use coupon code: “lastchance” (without the quotes)
2. This will also be the last time you can book 1-on-1 SEO consulting or audits
I’m also going to shut down all SEO consulting and SEO audits for the rest of 2019. There’s a chance I won’t accept new clients in 2020 either.
So, if you want my 1-on-1 SEO help or you need my team and I to audit an SEO campaign, then you need to jump on it in the next two weeks.
Like the link building services, use coupon code “lastchance” (without the quotes) at checkout to save 20%.
3. This isn’t some type of marketing ploy
The deadline to invest in our link building services or get 1-on-1 SEO help from me is on February 28, 2019. THERE WILL BE NO EXCEPTIONS.
4. THANK YOU
Thank to everyone who’s used our services throughout the years. I’m so incredibly grateful to have served you and I wish everyone the best of luck in their SEO endeavors!
5. Get started
Here are links to all the services we offer (and will no longer be offering after February 28, 2019):
Blogger Outreach Service – Get contextual links on real blogs without effort.
Citation Building Service – Business listings for local businesses.
Curated Links Service – Get contextual links in aged content on real blogs.
SEO Audit Service – Find out why your SEO campaign isn’t working (now with video walkthroughs from me).
1-on-1 SEO Consulting/Coaching – We’ll work together to improve your SEO and digital marketing performance.
Use coupon code “lastchance” (without the quotes) at checkout to save 20%.
You get unlimited uses of this coupon until the deadline.
Have some questions before you order?
Email me directly at nathan at gotchseo dot com and I’ll help you out.
Thanks again for everything guys & gals.
P.S. I have some insanely helpful stuff coming out soon. One thing that I’m really excited to show you guys is a new product that’s going to save you massive amounts of time and help you scale your SEO client services (faster than ever). BOLO.