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SEO for Florists: The Definitive Guide for 2022

How do you do SEO for florists?

As you know:

Online marketing is essential to your success. But what kind of marketing should be your focus?

And how can you make sure that your website is showing up in local search results?

This definitive guide will walk you through everything you need to know about SEO for florists.

We’ll show you how to do keyword research, competitor analysis, on-page SEO, SEO content creation, link building, optimizing Google My Business, and getting more reviews.

Let’s jump right in!


About the Floral Industry

The floral industry is enormous. In the United States alone, there are over 21,000 florists, and the industry generates about $35 billion in revenue each year. But despite the industry’s size, many florists struggle to attract new customers and grow their floral business. That’s where SEO comes in.

It doesn’t matter if you’re a solo wedding florist or a small flower shop, SEO can work for you.

What is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines.

Search engine optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people to find the website.

There are two types of SEO: local and national.

Local SEO focuses on improving a website’s ranking in search results for local keywords, such as “florist near me.”

florist local pack

National SEO focuses on improving a website’s ranking in search results for national keywords, such as “flower delivery.”

Why is SEO Important for Florists?

Search Engine Optimization is important for florists because it can help you get more traffic to your website and generate more leads.

For example, if you rank higher in search results, people are more likely to click on your website.

And if you have a well-optimized website, people are more likely to contact or buy from you.

The Biggest SEO Myth

There are a lot of myths about SEO. Some think SEO is too complicated or time-consuming. Others think you need to pay a lot of money to an SEO company to get results.

Neither of these things is true!

SEO is not difficult to understand and can be very effective, even on a small budget. You can do many simple things to improve your website’s ranking in search results.


How to Do SEO for Florists

1. Find Keywords

The first step in SEO is to choose the right keywords. Keywords are the words and phrases people use when searching for businesses like yours. When choosing keywords, you want to focus on ones that are relevant to your business and have a good amount of search volume.

You can use a keyword research tool like Google Keyword Planner or Semrush Keyword Explorer to find keywords that are relevant to your business and have a good amount of monthly searches.

Try SEMRush for free with our exclusive 7-day trial.

2. Analyze Your Competitors

Once you’ve chosen your keywords, it’s time to do competitor analysis. First, you need to look at the websites of other florists in your area and see how they rank for those exact keywords.

To do this, go to Google and type in your keyword. Then, scroll through the search results and take note of where your competitors are ranking.

You can also use a tool like Semrush to see how many inbound links each website has.

This will give you an idea of how much work you’ll need to do to outrank them.


3. Optimize Your Technical SEO

The next step is to make sure that your website is technically sound. Your website must be well-coded, have no broken links, and load quickly. You can use Google’s PageSpeed Insights tool to see how quickly your website loads on desktop and mobile devices.

florist pagespeed

You should also run a site audit using a tool like Screaming Frog to find any technical errors on your website. These could be broken links, duplicate content, or missing titles.


4. Optimize UX

Another essential part of technical SEO is optimizing your website’s user experience (UX). This means making sure that your website is easy to use and navigate. People should be able to find what they’re looking for quickly and easily.

Adding internal links is an excellent way to improve your website’s user experience. Internal links are links from one page on your website to another page on your website. They help visitors navigate your site and find the information they want.

You can also improve your website’s UX by adding alt text to images and videos. Alt-text is a short description of an image or video.

It helps search engines understand what an image or video is about, and it helps people with visual impairments understand what’s on the page.


5. Improve Your Mobile Design

It’s also essential that you build your website for mobile devices. More and more people are using their phones and tablets to search the internet, so it’s essential to ensure that your website looks good on these devices.

You can use Google’s Mobile-Friendly Test tool to see how your website works on mobile devices.

This tool will give you a list of things you need to improve, such as making your buttons larger or adding alt text to images.


6. Perform On-Page SEO

On-page SEO is optimizing your website for Google’s search algorithm. You need to optimize your website’s title tags, meta descriptions, header tags, and content for your chosen keywords.

You can learn more about on-page SEO by reading our blog post on the subject or by taking our free on-page SEO course.


7. Create SEO Content

Once you’ve optimized your website for your chosen keywords, it’s time to start creating SEO content. SEO content is specifically designed to rank well in Google’s search results.

Some things to keep in mind when creating SEO content:

  • Make sure your content is relevant to your chosen keywords.
  • Use keyword-rich titles and meta descriptions.
  • Use headings and subheadings to break up your text.
  • Add images and videos to your content.
  • Optimize your website for mobile devices.

8. Acquire Backlinks

Link building is the process of getting other websites to link to yours. This is important because Google uses backlinks as a ranking factor in its algorithm. Therefore, the more high-quality links you have, the higher your rank in Google’s search results.

There are a few different ways to build links:

  • Reach out to other websites and ask them to link to your website.
  • Write guest posts on other websites and include a link back to your website.
  • Add your website to relevant florist directories.

9. Optimize Your Google Business Profile

Google Business Profile is a free listing that appears in Google’s search results. It includes your business name, address, phone number, hours of operation, and more. Optimizing your listing can help you rank higher in local search results.

To optimize your listing:

  • Claim and verify your listing.
  • Choose the correct business category.
  • Add photos and videos.
  • Use keyword-rich descriptions.
  • Encourage customers to leave reviews.

10. Get More Google Reviews

Google reviews are one of the most important ranking factors for local businesses. The more reviews you have, the higher your rank in Google’s local search results.

There are a few different ways to get more Google reviews:

  • Send an email to your customers after making a purchase and ask them to leave a review.
  • Add a link to your Google Reviews page on your website.
  • Ask happy customers to leave a review in your store.

11. Optimize for Conversions

Once you’ve done all of the above, it’s time to start thinking about conversions. This is the process of turning your website visitors into customers.

There are a few different ways to optimize for conversions:

  • Add a call-to-action (CTA) to your website.
  • Make sure your website is mobile-friendly.
  • Use persuasive language on your website.
  • Include customer testimonials and reviews on your website.

SEO for Florists: What’s Next?

Following the steps in this guide, you can do local SEO for florists and improve your ranking in Google’s search results.

Just remember to focus on creating high-quality content, building links, and optimizing for conversions. If you do all these things, you’ll be well on your way to success.

Need more help? SEO for florists isn’t difficult when you’re using a proven system. Apply for Gotch SEO Academy today and join hundreds of other successful business owners taking SEO into their own hands.

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Nathan Gotch

Nathan has led 100s of successful SEO campaigns in the most competitive verticals like SAAS, health, finance, and law. He's also helped 100s of agency owners scale by systemizing their SEO. Nathan is featured on Ahrefs, Semrush, and Search Engine Journal and his YouTube channel has over 1 million views.