An SEO audit is the process of identifying what factors may be holding your SEO performance back. It involves analyzing every component of an effective SEO campaign and then giving you a roadmap for what you need to focus on.
Starting an SEO campaign without an audit is like building a house without a foundation. You need to know what you’re working with and what you’re up against before you can make strategic decisions.
An SEO audit should always be done at the beginning of any new campaign, but it’s a good idea to audit your existing campaigns at least every 3-6 months. It’s also a good idea to request an audit from us if you feel your SEO campaign is underperforming.
We analyze your current set of keywords, find new keywords, prioritize your keyword set, and then categorize your keywords based on search intent.
Keyword analysis is the first part of the process. We then analyze your competitors to help you prioritize what keywords you should target. Then, we analyze your competitors on a deeper level to extract keyword ideas, content angles, and backlink opportunities.
Having a strong technically-optimized website is critical to the long-term success of your SEO campaign. We use a variety of tools to identify both high-impact and low-impact technical issues that may be holding your website back or hurting User Experience (UX).
A well-designed site architecture can improves crawability and indexing and help grow your site’s authority. That means you can rank with less backlinks. We audit your existing architecture and will map out a more effective one if deemed necessary.
“SEO content” refers to any keyword-targeted page on your website. We analyze every single one of your keyword targeted pages to help you make them even better.
Backlinks are a fundamental piece of the SEO equation. We first analyze your existing backlink profile and then we use countless methods to find new link opportunities for you.
Information is useless without direction. That’s why we also supply you with an detailed action list. This list is prioritized based on what actions will have the highest impact on your SEO performance.