A few years ago I discovered something remarkable.
Something so remarkable that it made me rethink my entire SEO and business growth strategy.
I used to believe that SEO was my savior.
I also thought traffic was the key to growing a business.
But I was wrong.
I spent all my time and effort obsessing about traffic.
But little did I know…
There was something way more important to growing a business.
I also realized that traffic isn’t the problem.
Increasing your traffic is the easy part (if you have the right framework to follow).
It’s the conversion foundation.
I developed a brand new SEO model after I made this discovery.
And I’m going to share it with you today.
But let me rewind.
This “discovery” started back in 2016 when my SEO agency closed the biggest supplement company in Missouri as a client.
But before that, my company made one of the most important decisions in our history.
This decision did two things:
1. It made our company grow faster
2. It helped our clients get better (and faster) SEO results
The best part?
It was a simple decision.
Here’s what we did:
We decided to use extreme vetting for our SEO agency.
What does that mean?
It means we only wanted to work with businesses that were already in a position to succeed.
We created a strict criteria for vetting prospects that included several different factors.
This one factor was the ultimate deal breaker.
If the prospective company didn’t meet this one rule, then we wouldn’t bring them on as a client.
Our one big rule was simple:
We only work with companies that already have a proven conversion process.
This was critical for one important reason:
If the client already had a strong conversion foundation, then all we had to do was throw fuel on the fire.
That “fuel” (organic search traffic) is only possible through leveraging the power of SEO.
Now here’s the sad truth:
That’s the bad news.
Here's the good news:
Organic search traffic (which comes from doing SEO) is the best fuel to throw on a business that already has a strong conversion foundation.
There is no better traffic source than organic search traffic.
I’m going to prove that to you today.
But before I get into that…
Let me wrap up this story and why it’s critical your SEO success.
So, this supplement company met our criteria perfectly.
This was the perfect client because they had a strong conversion foundation.
All we had to do was come in, work our SEO magic, and increase their organic search traffic.
And because they already had a strong conversion foundation, we knew that increasing their organic search traffic would increase their revenue.
Our client went from invisible, to dominating for some of the most competitive keywords in the entire health and fitness industry such as:
And here's their organic keyword position growth:
We grew their total organic keyword positions by 16,000% (not a typo).
The only SEO KPI that really matters is traffic.
So here’s their organic search traffic data:
We grew their organic search traffic by 93%.
This wasn’t a fluke.
Here's another client that met our criteria because they already had a strong conversion foundation.
Not only that, they were already creating content assets.
All we had to do was build backlinks and here’s what happened:
From that point on, all we did was repeat this process and the results have piled on ever since:
You get it:
This framework makes SEO easier.
Here's what the framework looks like:
Before I go any further let me introduce myself.
My name is Nathan Gotch and I’m the founder of Gotch SEO.
Thousands of entrepreneurs and marketers visit Gotch SEO every day wanting to learn SEO.
My comany has personally helped hundreds of businesses make more money through leveraging the power of SEO.
I’m grateful for what my company has achieved, but here’s the truth:
Not too long ago:
Now you might be wondering:
How did I go from a broke 22-year old without any experience in business or marketing...
...to successfully using SEO to grow hundreds of companies?
How did I go from almost getting kicked out of college for my terrible writing skills...
...to having my content featured on prominent publications such as Forbes, Entrepreneur and Business.com?
The answer is surprisingly simple.
Let me start with the most important part:
I’m no different than you are.
I was raised by single mother and lived in a trailer park at one point in my life.
Here’s a glimpse of where I used to live in El Monte, California:
I also struggled in school.
Here’s my awesome GPA from high school:
Plus, I wasn’t blessed with any special talents or skills.
But there is one thing I’ve mastered despite all of this.
This one thing helped me escape my awful 9-5 job as a security guard.
This one thing gave me the opportunity to live a life I never thought was possible.
And to be honest:
I wish my parents and school teachers taught me this skill.
That’s because this one thing will make your business and life exponentially better.
The one thing you must master to succeed at ANYTHING in life is...
The willingness to learn.
My willingness to learn led me to the simple two step business growth process I’m going to show you today.
But before that…
I need to cover something very important.
Is SEO dead?
Go to Google and search “is SEO”.
Then take a look at the suggested results:
Is this clear evidence that SEO is dead?
Well, that’s not all.
If you follow Tai Lopez or Gary Vaynerchuck, you likely wouldn’t even know that SEO exists.
In fact, Gary Vee said SEO is dead back in 2011.
Let me start by saying that I have a lot of respect for Gary and the work that he does.
But when it comes to SEO, he was wrong back then and he’s wrong now.
Here’s the truth:
SEO has changed.
It’s more alive than ever.
I’ll prove that to you today.
Before I do, let me get this out of the way:
The blanket advice that your business should publish more content online is garbage.
Because the quantity game is a race to the bottom.
It’s a game that most businesses will never win.
But I don’t want you to just take my word for it.
I have proof.
On just Facebook alone, there are:
And 136,000 photos uploaded…
...EVERY 60 SECONDS!
Think about that for a second.
There are 4.7 million pieces of content shared every single day on Facebook alone.
Plus, there are 95 million photos and videos shared every single day on Instagram as well.
But that’s not all.
According to multiple studies from Edgerank Checker and Social Oglivy, the organic reach for Facebook pages is less than 2%.
That means if you have 1,000 likes on your company page, then only 20 of your “fans” will actually see it.
It’s better than zero.
It's just hard to justify the time and capital investment when there is an alternative that is far superior.
More on this in a second.
Here’s the big takeaway:
The odds are stacked against you on these platforms (on the organic level).
Does that mean you should avoid these platforms altogether?
But I’m here to say that investing your time and resources into SEO is the best option for most businesses.
Not only that...
This data should make you question the idea that you should publish more if you want to grow your business.
Still not sure?
Like I said before, I don’t want you to just take my word for it.
Here’s more proof.
Take a look at Apple’s Twitter profile:
Notice what’s missing?
They have NO content.
Let’s do the math on that:
Apple Tweeted zero times in 2017.
Apple made $229,000,000,000 in 2017.
Clearly Apple doesn’t think Twitter is valuable for growing their business.
But what about organic search?
Let’s took a look:
If you average out Apple’s top 5 branded keywords, they get around 55,000,000 searches per month.
Let’s say they those branded terms generated a 30% CTR (which is a low guess for branded terms), they would get 16,000,000 organic search visitors every month from Google.
Then let’s say Apple converts 1% of that traffic.
That’s 165,000 sales per month from organic search traffic.
Now of course, this all hypothetical.
But let’s compare this to Twitter.
Apple’s Twitter account has about 1,760,0000 followers.
And according to According to SignUpTo, a user with 10,000+ followers gets about 0.45% CTR.
That means for every Tweet containing a link, Apple would get approximately 7,900 clicks.
Just to match their organic search traffic per month for one keyword such as “iphone 8”, they would need to Tweet 2,101 times per month.
To match their top 5 keywords in organic search, they would need to Tweet 6,962 times per month.
So, the question is:
If Apple values organic search over social media, then what does that say?
Social media marketing gurus have lied to you.
They’ve led you to believe that:
You need to be in everyone’s face and you need to shout louder than your competitors…
…if you want your business to survive and get attention in this marketplace.
Listen carefully to what I’m about to say:
Apple proves these points.
But now I want to go back to something I mentioned earlier.
I told you I would prove that SEO is more alive than ever.
Now is that time.
I could just tell you that SEO is one of the best ways to grow any business.
I could tell you with tremendous conviction and certainty because I’ve used SEO to grow hundreds of business.
But I don’t want you to just take my word for it.
Here’s the proof that SEO is more alive than ever:
Go to Google Trends and compare “SEO” to ANY other channel online.
Here’s "SEO" vs. "Facebook Ads":
Here’s "SEO" vs. "Content Marketing":
Here’s "SEO" vs. "Social Media Marketing":
You get the point.
No channel online is more popular than SEO.
That’s because it’s a proven channel for systematically growing any business online.
But there’s something else that a lot of people don’t consider.
Instagram, Facebook, Snapchat, etc. get all the publicity.
That’s because they’re new and exciting.
It’s also because we, as humans, love new things.
We also suffer from shiny object syndrome.
And we're experts at over-complicating nearly everything we do.
So, what happens?
Instead of focusing on marketing methods that are proven and time tested, we look for the newest and greatest thing.
Instead of going all in on what works, we get distracted and focus on “new” and exciting opportunities.
We all suffer from this (including myself).
But one day, I decided to jump out of the hamster wheel.
I also decided to remove myself from the social media marketing guru echo chamber.
The truth is:
When you’re in the weeds and you’re hustling to grow your business, it’s hard to step back and reassess what’s going on.
I broke my mesmerism and realized that the best way to grow my business was right in front of my face.
I was already using SEO to grow my business.
BUT... at the same time, I was also:
Trying to grow my Facebook audience.
Trying to grow my email list.
Trying to grow my Instagram account.
And trying to do WAY too many things that didn’t produce any ROI.
I finally said enough is enough.
I decided to go all in on what's proven to work.
I decided to focus on the one channel that gets the best return on investment and time.
That channel is SEO.
This brings me to the next point.
What’s the best place for your potential customers to find you organically (online)?
A) Social Media B) Search Engines C) Email
If you answered “B) Search Engines", then nice work because there’s data to prove this.
Go to Similar Web and examine the top 5 most trafficked websites.
What do 4 of top 5 most trafficked websites have in common?
They are either search engines or feature a prominent search engine.
Google is by far the most popular website and search engine in the world.
On average, Google processes over 40,000 search queries every second.
That’s 3.5 billion searches per day and 1.2 trillion search per year.
That’s not even the crazy part.
These numbers are based on actual searches conducted.
This isn’t how much traffic Google.com actually gets.
That number would be much larger.
Then you have Youtube, which is by far the most popular video search engine in the world.
After that, you have Amazon, which is by far the most popular e-commerce search engine in the world.
And lastly, you have Yahoo, which the second biggest traditional search engine.
You get the point.
Understanding how to get organic traffic from search is a good use of time and resources.
But that’s not all.
3. Industry Growth
According to Borrell Associates, over $65 billion was invested into the SEO industry in 2016.
This number is expected to rise to $79 billion by 2020.
More-and-more capital is flowing into the SEO industry because companies are discovering how powerful it is for growing revenue.
The time for you to use SEO to grow your business is right now.
Maybe you’re not someone who owns a business.
Or, maybe you’re someone who wants to become an SEO.
Maybe you’re someone who wants to learn SEO so you can make a bigger impact at your company.
I have good news for you.
According to Indeed, the average salary for an SEO specialist is $62,000 per year.
And some SEO specialists are paid well over $100,000 per year.
Not bad for a skill that doesn’t require any formal education.
The truth is:
If you understand how to grow businesses by leveraging the power of SEO, you’ll never need to worry about job security again.
But what if you’re someone who doesn’t want a boss?
And you’re someone who wants to take a leap of faith and live life on your own terms?
I have good news for you as well.
Businesses are willing to pay at least $500 - $4,000 per month for SEO.
I’m telling you this from experience.
When I was an unknown SEO, I charged businesses $500 per month.
But as my authority grew and my portfolio expanded, I was able to demand higher prices.
I remember closing my first $2,500 per month client like it was yesterday.
I even took a picture to remember:
At this point, my company’s minimum retainer is $4,000/month.
It feels funny saying that because I remember when my goal was just to make $3,000 per month.
You get it:
The opportunity to grow your business using SEO is bigger than ever.
The opportunity for you to turn SEO into a career is bigger than ever.
But at the end of the day, simply knowing this isn’t enough.
You need to take action.
You need a blueprint to follow.
But not just any blueprint.
You need a blueprint that’s been tested, refined, and proven.
That blueprint is Gotch SEO Academy 2.0.
Here’s what Dan said about being a member:
Then there's what Angie said about being a member:
400 + people have joined the course and are already getting amazing results.
But I’m someone who’s obsessed with helping people get results FAST.
That’s why I decided to rebuild the course from the ground, up.
Hence the 2.0 :)
In this upgraded and new version of Gotch SEO Academy you’ll learn my simple two step business growth blueprint, which is:
After you learn this framework, you’ll be able to grow any business you want.
Do you know how powerful that is?
There is no skill more valuable than the ability to grow a business.
Gotch SEO Academy 2.0 is a blueprint you can follow step-by-step to grow any business you want.
The best part is that what you’ll learn is repeatable.
Plus, I’m always updating the material to make sure you’re getting the most cutting edge SEO strategies.
Can I show you what you’ll see in the course?
Alright, here it is:
Phase 1 will show you my exact conversion framework step-by-step so you can turn your organic search visitors into leads and paying customers. Here's what you'll learn:
Phase 2 will show you how to build a website that both users and Google loves through optimizing your site’s technical and UX performance. Here's what's inside:
Phase 3 will show you exactly how to create SEO content that consistently ranks on the 1st page of Google. This is what you'll see inside:
Phase 4 will show you step-by-step how to get more backlinks to your content and website. Here's what's inside:
The core Gotch SEO Academy 2.0 training course is more than enough to get you results, but I've decided to give you even more. That way you can get results even faster.
Here's what else you'll get when you enroll today:
I’m not going to try to persuade using "estimated value" for everything you’ll be getting access to once you enroll.
Because you’re the only person who can decide how much Gotch SEO Academy is worth to you and your business.
I know I would have paid more than my student loan ($25,000) to learn the framework inside Gotch SEO Academy.
The reason is simple:
You'll never be broke if you understand how to grow a business.
Gotch SEO Academy is the bridge you need to become someone who can increase organic search traffic whenever you want.
And then, you’ll have the power to grow any business you want.
Think about how powerful that is.
Here’s a fact:
Business pay me a minimum of $4,000 per month or $48,000 per year to execute the exact strategy you’re going to learn in Gotch SEO Academy.
And people always ask me…
"Why do you show people how to do what you do...?"
"Doesn’t it create competition for you...?"
And they’re right.
The information and resources I’m giving you does create competition for me.
Here’s why it doesn’t matter:
I realized a long time ago that my capacity to help people was limited if I only worked 1-on-1 with businesses.
So, that’s why I decided to create this course because I know that there’s no limit to how many people I can help with this information.
Plus, I wanted to create something that I would have died to have when I started.
I mean seriously…
If I had the information and resources you’re getting in Gotch SEO Academy, I would have saved years of trial and error.
And I would have been able to achieve my goals in half the time and with half the effort.
I know this may sound strange, but I WANT you to be my competitor.
Because that means you got results and you grew your business using the information and guidance I gave you.
And I’ll be honest...
Nothing makes me happier than watching someone else succeed.
My personal goal is to help as many people as I possibly can achieve the same results I have and more.
So, at this point, you know that the SEO is on pace to become a $79 billion industry by 2020.
You also know that businesses will hire SEO specialists for at least $62,000 per year.
And that businesses pay my company $48,000 per year to execute the exact strategy you’ll learn inside Gotch SEO Academy.
Now you’re probably wondering...
How much do you need to invest to get access to the Gotch SEO Academy training material?
Well instead of paying the $48,000 per year for me to do your SEO, you can get access to my exact SEO framework when you choose an option below:
12 monthly payments of $297
12 monthly payments of $97
I also want you to know that your investment is backed by our:
I'm so confident that Gotch SEO Academy will help you get better at SEO, that you can try the course for 30-days and if you don't love it, we will give you your money back. No questions asked.
You don’t have to show us proof that you did the work like a lot of other courses try to do.
That’s because we only want the absolute best people in our community.
People who are willing to take a leap of faith and who are willing to take the necessary steps to get results.
I’ll be honest:
There’s one type of person that we DO NOT want in our community…
It’s a consumer.
A consumer is someone who joins our course, consumes all the material, but takes NO action at all.
The Gotch SEO Academy community is only for action takers.
People who are willing to put one foot in front of the other.
People who are willing to take control of their life and business by being a person of action.
If you’re someone who wants to be known as an action taker, then I would love for you to join Gotch SEO Academy and our community.
It’s important for you to take action today and enroll because...
Is the training live?
All the training is pre-recorded and produced. You can go through the content at your own speed.
What format is the training in?
99% of the training is video content. We do have subtitles for non-native English speakers.
How long is the course?
The course has hundreds of videos, but we've condensed it to make it as lean and as efficient as possible. That way, you can get results faster. I hate theory or useless information, so you won't find that in this course. Our course is 100% actionable content. How long it takes you go through the course doesn't matter because...
Do I have lifetime access?
You have lifetime access to this course and all the future upgrades. Like I mentioned before, I'm obsessed with constantly improving the course content so you can get stay on the cuting edge and continue to get amazing results. Keep in mind that this might be the last time I offer lifetime access.
Will I need to purchase additional tools?
You can get results with the information using nothing, but free tools. We do recommend a few paid tools to streamline your work, but they aren't necessary.
How do refunds work?
After you enroll, you have 30 days to request a refund if you feel the course wasn't the right fit. We will prompty refund your money. No questions asked.
How do "accounts" work?
You have the opportunity to invest in multiple accounts. That means each member of your team will get their own unique login information and they'll be able to progress through our course at their own pace.
Still have some questions?
Here's what some our members say about Gotch SEO Academy:
12 monthly payments of $297
12 monthly payments of $97