How to Prioritize Link Opportunities

I know how it feels to stare at a wall of link prospects wondering:

“What now?”

Anyone can find link opportunities, but it takes skill to prioritize.

If you prioritize well, you will get better results.

You will also spend less time on “unworthy” opportunities.

So, the question is:

How do you prioritize hundreds of possible link opportunities?


Use a Relevancy Pyramid.

Exclusive: Download this free link prioritization template so you can start landing relevant backlinks (that actually work).

What is a Relevancy Pyramid?

At this point, my SEO agency has found, qualified, and prioritized thousands-upon-thousands of link opportunities.

In a client-centric atmosphere, you have no time to waste.

Knowing that, we had to create an efficient system.

A system that allows us to filter and prioritize thousands of link opportunities.

The system we created is the Relevancy Pyramid.

It helps us identify what link opportunities will help our client get the most “bang for their buck”.

We cannot afford to waste our time on opportunities that do not drive results.

With that said, I’m going to show you how you can use this simple, but effective system. This will allow you to focus on link opportunities that actually improve your rankings.

Let’s start with the “Relevancy” part of the equation.

Why Does Link Relevancy Matter?

In 2012, a former member of Google’s search quality team said the following:

Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR. -Andre Weyher

This quote is stating the obvious:

Your link acquisition efforts need to begin with the most relevant opportunities.

There is no denying it:

Relevant backlinks are the best backlinks.

But, getting 100% exact relevancy for every single link is unrealistic.

That’s why the Relevancy Pyramid works so well.

Let me explain.

How to Use a Relevancy Pyramid

Here’s a visual representation of the concept:


The idea is quite simple.

There are less 100% relevant opportunities.

But, there are more opportunities as you work your way down the pyramid.

The strategy is to prioritize opportunities at the top of the pyramid.

Let me show you how it would work with a more practical example.

I’m going to show you how I would prioritize opportunities for a supplement company.

Tier One: 100% Relevancy

I will designate a “1” to any opportunities that are 100% relevant to the supplement company. An example of 100% relevancy would be a website that reviews supplements. Or, a website that focuses on a specific supplement that the client offers like creatine.

As you can imagine, 100% relevant opportunities are few and far between. This is especially true in the “supplement” industry. That’s because supplement companies create micro supplement sites to persuade you. So the chances of landing a link are low.

Tier Two: 75% Relevancy
All opportunities that are 75% relevant get a “2” designation. On this tier you would want to focus on “body building” opportunities.

Tier Three: 50% Relevancy
On tier three, you would focus on all “fitness” opportunities and assign a “3” to them.

The fitness space has unlimited opportunities.

First, you would focus on pure “fitness” blogs. After that, you could move onto any type of sports, CrossFit, or runner blogs.

It would likely take a year to tap into all the opportunities within this relevancy tier.

Tier Four: 25% Relevancy
On tier four, you would focus on “health” opportunities and assign a “4” to them.

There are countless websites about “health” in general. But, you can also tap into nutrition, elderly health, women’s health, and men’s health blogs.

Tier Five: 0% Relevancy
On tier five, you would focus on more “general” opportunities.

“General” doesn’t mean low quality.

We classify “general” opportunities as authoritative news sites, colleges, and unrelated, but high-quality blogs.

You would assign a “5” to these opportunities.

News sites such as Huffington Post, Fox, CNN, or Yahoo would be targets on this tier.

You are likely wondering what “unrelated, but high-quality blogs” are…

Let me explain.

You would want to ask yourself:

Does the supplement company have a CEO who would like to share success secrets?

If the answer is “Yes”, then focus on entrepreneur, business, small business, sales, marketing, and Internet marketing blogs.

You would also want to consider productivity or self improvement blogs. That’s because both topics could incorporate supplements in one way or another.

Now that you understand the Relevancy Pyramid model, here’s how it would actually look in practice:
Relevancy Pyramid in Practice-min

I wouldn’t normally color code, but I wanted you to see the different tiers.

The cool thing about this process is that you can outsource the entire thing.

So, what I just showed you is how I would leverage the concept of a Relevancy Pyramid for a national SEO campaign.

Now let me show you how you can use this technique on the local level to prioritize link opportunities.

Local Relevancy Pyramid

Geo-targeted backlinks are the Creme de la creme of local SEO. That’s why you must prioritize these opportunities in the Pyramid.

Here’s how our local Relevancy Pyramid looks:


For this example, I will use a Chicago limo company.

Tier One: 100% Geo-Targeted and Niche Relevant
Your most prized prospects will be assigned here. That’s because they must be both niche-relevant and geo-targeted relevant.

These are rare, but valuable.

An example would be a Chicago limo directory.

Tier Two: 100% Niche Relevant
Tier Two and Tier Three are interchangeable, but we like to focus on niche relevant links first.

Limos blogs, limo directories, and limo associations would fall under this category.

Tier Three: 100% Geo-Targeted
On Tier Three you would focus your efforts on Chicago-targeted opportunities.

Chicago directories and Chicago blogs are all fair game here.

Tier Four: 50% Niche Relevant
At this stage you would focus your efforts on related niches. Wedding blogs and wedding directories would fit into this category.

Tier Five: 25% Niche Relevant
On Tier Five you would focus on travel blogs, transportation blogs, and even dating blogs.

Here’s how the local Relevancy Pyramid would look in practice:
Local Relevancy Pyramid Demonstration-min

What To Do Now

All you need to do now is use Relevancy Pyramids to prioritize any list of link opportunities you have.

This will ensure that you get the most out of your link acquisition efforts.

Make sure you check out our blogger outreach service if don’t feel like trying to acquire relevant backlinks yourself.

Do you have questions about how to use Relevancy Pyramids?

Leave a quick comment below because I would love to help you out.


  1. I normally don’t read SEO stuff. But this article caught my attention. No I am not spam and I know that first line kind of sounds like spam lol! Anyway great article and I appreciate you showing this stuff to the SEO community. So many people don’t like ot share any information at all and website owners have two choices when it comes to that 1) Pay for SEO services that may or may not work. 2) Hit and miss meaning that they will try methods and some will work and some will not.

    I personally think hit and miss is horrible as it is a waste of time and can discourage.

    Thanks for this revealing SEO article.

  2. Hey Nathan,

    An interesting way to sort opportunities. You’re bang on about niche relevant, geo-relevant sites being the cream of the crop.

    It makes me wonder if more niche relevant geo directories won’t start popping up. Generally they’re super shitty, but the good ones are well worth it.

    It’s only recently that I really spent time looking for these types of opportunities. Appreciate the guide

  3. Nathan,
    Great article on the prioritizing of backlink building opportunities. I liked the color coding of the list, helps to see how you separate the outreach ideas. Since not all backlinks are created equal, I’d like to see what you think about what links are the best to go after for ranking, could almost make a super-relevancy pyramid. This would be able to solve a question like the following,
    “Which would be better, getting low value links on 100% niche/geo sites or getting more valuable links (however they are ranked according to you) on a 50% niche related site?”
    By the way, just wanted to let you know our site did a review of all the Local SEO guides on the web, and yours was noteworthy. We will let you know when it comes out!
    (sorry to go off-track)

    1. Justin,

      Thank you for the comment. Yes, you can certainly break this process down to the micro level on each tier by adding metics such as Alexa, DA, Trust Flow, etc. That’s awesome to hear, thanks!

  4. Really handy guide to go with link building techniques… I will start working from today as per relevancy pyramid you discussed about.

    Thanks for sharing..

  5. When it comes to Relevancy, you want to stay on top of it, however, it is not always possible, and if not, then do not sacrifice quality over quantity, take this blog for instance, it is exactly relevant to my niche, but it is not a spammy blog either, so if i can not pick up a good relevant blog comment, then I may choose something secondary, not only that, google does not want one sided link profiles; link diversity is a must!

  6. Solid Post.

    I know this might not be the “best” way to get high PA/ DA relevant links but follow along, trust me, it works.

    Start by going to and search for a number of keywords that are relevant in your market.

    Once you find a domain name with higher trust flow than citation flow, divide the trust flow by the citation flow and aim for 1+. Example: Trust flow 15/ citation flow 10 =1.5… this is good.

    Also, look at the following:

    Age (5+ years is good)
    Backlinks (10+ is good, the more the better obviously)
    Look at the relevancy of those Backlinks
    Look at the Anchor text of those Backlinks (70% Brand Anchors are best with 30% or less targeted keywords) the site and make sure its not spam the site and make sure there is plenty of content (At least10 pages)
    Check OSE – Make sure it checks out
    Check SEMRUSH – Make sure it checks out
    Check Majestic – Make sure it checks out

    There are a couple more things you want to check, but you get the point.

    Once you have located an expired domain that fits the bill, register or back-order that domain.

    Once the domain is in your account, you can either transfer the domain to a friend with a different WhoIS and IP address or run it on one of your many servers. You just don’t want 40 expired domains on your server (same whois, same IP) all going to one domain, that’s going to look pretty shady.

    Launch the site (quadruple the content 20-40 pages of unique content with branded logo, graphics, about, privacy, terms of use.. the whole nine). Start linking to authority sites in your niche. Build quality posts and a great home page.

    MOST IMPORTANT PART: Age this domain name for another 3-6 months and see where it starts to index in the search engines. If the domain is indexing just fine and you see no red flags…. BOOM, throw yourself and a couple other sites some links (Make sure they are branded anchors and not 10-20 links, don’t be an idiot). If you launch an expired domain and then two days later throw 40 outbound links to low PA/DA websites, you’re are an idiot.

    The important part is to launch the website like you were launching a REAL website for a REAL client and not just a Backlink whore website.

    By doing this, you can get some epic, high quality, “TEIR 1 Relevancy” Backlinks.

    Yeah, I know… its a lot of work just for 1 link right?

    Or is it???

  7. Great post again! A question – how do I find niche & geo relevant directories that accept listings in my service + city? Is there an easy way to do it, or just Google it?

  8. Great info on links and relevancy etc. It’s nice to see a break down like that especially for local for myself. Appreciate the valuable content-now got to put it in to action. 🙂

  9. Nice to meet Gotch Seo. Great articles with clear explanations about seo details. I’ll follow Gotch Seo every day. I’ve just discovered a great seo website.

    1. Simply fantastic this article on how to prioritize hundreds of link opportunities, here in Brazil still had not read anything about it, congratulations NATHAN, thank you.

    2. Simply fantastic this pyramid of relevance, I was not aware of this, very good, I believe that now I will be able to prioritize my links better. Thanks for sharing your knowledge with us Nathan and keep writing great articles like this.

    3. Thank you very much for the excellent arito Mr. Nathan, after reading your post for several times now I will start applying what was explained in my business, I just have to thank you because you explain in a simple, organized and easy to understand, the Seo meo from now on will change completely.

  10. Hi Nathan, I’m working on seo firms in Turkey. Your articles very high quality. I follow the excitement of your article. Thank you for sharing information with us.

  11. Hi Nathan,
    This guide is awesome. Can you please update this guide by putting no/do-follow tags on the table with available factors already in the post? It would makes the guide more incredible 🙂 Thanks 🙂

  12. I read few blog post and i am happy that i found great resources. Thanks for sharing
    I have few questions,
    Can i get comment link from low quality but 100% relavent site.
    I used to get many blog comment links from relavent sites and few links from high authority 50% to 20% relavent sites. Is there any problem ?

  13. NATHAN Just about this article on how to prioritize hundreds of link opportunities, I still had not read anything about it, congratulations for sharing this unprecedented first-hand content with us.

      NATHAN, thank you and success.

  14. I confess that it took me a while to understand at first, but then I noticed the graphics made perfect sense, I’m going to try and put this content in practice.

    Thanks for sharing.

  15. Adorei o site, muito interessante mesmo, aprendi várias coisas que eu nunca
    tinha visto em nenhum outro lugar. Parabéns!
    Continuem postando esses artigos que ajudam muito a todos que querem aprender

  16. Great content. SEO is an art, to do it right it takes a lot of attention to detail (and also a little patience)
    Thank you for sharing such relevant knowledge!

  17. You know, many are still unaware of these terms and do not know the meaning and how important it is to have relevance in your articles. I’m sure your story will help a lot of people.

  18. Many websites do not share cake sirloin, but with your article I had a start !! I personally have been looking to improve my SEO by doing tests and more tests. But your article helped me a lot.

    Thanks for this fantastic SEO article!

  19. Hey Nathan, Yes i got it what i was looking for to more clear about it.

    Great example you wrote.

    100% relevant “supplement” industry
    75% relevant “body building”
    50% Relevancy “fitness” sports, CrossFit, or runner blogs
    25% Relevancy “health”
    0% Relevancy “general” news sites, colleges, and unrelated, but high-quality blogs.

    100% Geo-Targeted and Niche Relevant “Chicago limo directory”
    100% Niche Relevant “Limos blogs, limo directories, and limo associations”
    100% Geo-Targeted “Chicago directories and Chicago blogs”
    50% Niche Relevant ” Wedding blogs and wedding directories”
    25% Niche Relevant “travel blogs, transportation blogs, and even dating blogs”

    It will help for backlinks building with any niche. Just we all need to think before started. 🙂 please keep it update more post like this. Thanks again.

  20. My thinking is that it’s perfectly natural to have backlinks in unrelated niches, but as a general rule you want your backlinks to be as relevant as possible. Also, so long as the unrelated niche is very high in trust or authority, I don’t see why one must worry too much about a backlink there.

  21. It makes me wonder if more niche relevant geo directories won’t start popping up. Generally they’re super shitty, but the good ones are well worth it.

    It’s only recently that I really spent time looking for these types of opportunities. Appreciate the guide

  22. Hello! Its content is great I’m starting to get involved with SEO, I’ve been breaking my head for a long time thinking that just writing an article and ready google would put my site on the main page but now I know it’s not that way.

    Today I look for information about SEO to put into practice in my projects.

    Thanks again for your article, I have already placed your site in my favorite bar.

  23. Very interesting, I’m still a beginner in SEO and for that reason I was only following the Majestic metrics to determine if a Backlink would be strong or not, but it seems that there are many other relevant factors …

  24. Hey Nathan, thanks for your article! Im the owner of a fresh page. My questions is when should i start to build these links and should i start with tier 1 or tier 5 links and reachouts

  25. Simply fantastic this pyramid of relevance, I was not aware of this, very good, I believe that now I will be able to prioritize my links better. Thanks for sharing your knowledge with us Nathan and keep writing great articles like this.

  26. It makes me wonder if more niche relevant geo directories won’t start popping up. Generally they’re super shitty, but the good ones are well worth it.

  27. Hey Nathan, thanks for your article! Im the owner of a fresh page. My questions is when should i start to build these links and should i start with tier 1 or tier 5 links and reachouts

  28. Very interesting this article on SEO, unfortunately here in Brazil we still can not find good content on the subject, few people really know what they are talking about.

    Thanks for the great content, I will try to apply on my sites to see if it improves my results.

  29. Getting good links to sites is getting harder everyday.
    The way you put your strategy it’s really good! I’ll try ot to my sites to see what happens!
    thanks a lot!

  30. Hallo Nathan. Firstly, I wanna say thanks for sharing this cool post.
    By the way, I ever read in some SEO blog, and they say that pyramid link building strategy still not working anymore.
    What do you think about that?

  31. Nathan, you’re wonderful! What a very informative and relevant article about seo that you did! Thank you! Certainly will come back more often!

  32. Today it is very difficult to find blogs that let us make the backlink, this is because they know what it is to do SEO. Do you have any tips on how to find such blogs?

  33. Wow seriously this is an amazing article… actually cleared up a large concern for me I was having with a competitor. I started struggling with the idea of okay they’re getting specific links (linking off from the websites they’ve serviced business page) but not really relevant…. whats more powerful… the niche or the specific thing. Got my answer! Just keep linking and getting local traffic. Perfect. Thank you Gotch 😀 !

  34. Simply fantastic this pyramid of relevance, I was not aware of this, very good, I believe that now I will be able to prioritize my links better. Thanks for sharing your knowledge with us Nathan and keep writing great articles like this.

  35. Hello Nathan,

    I actually have recently started a blog in the bodybuilding/fitness niche and those blogs you found on level 2 of the pyramid would be hyper-targeted to my site.
    How did you find those sites? If you have a blog post where you talk about it could you send me the link please?

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