I know how it feels to stare at a wall of link prospects wondering:
Anyone can find link opportunities, but it takes skill to prioritize.
If you prioritize well, you will get better results.
You will also spend less time on “unworthy” opportunities.
So, the question is:
How do you prioritize hundreds of possible link opportunities?
Use a Relevancy Pyramid.
What is a Relevancy Pyramid?
At this point, my SEO agency has found, qualified, and prioritized thousands-upon-thousands of link opportunities.
In a client-centric atmosphere, you have no time to waste.
Knowing that, we had to create an efficient system.
A system that allows us to filter and prioritize thousands of link opportunities.
The system we created is the Relevancy Pyramid.
It helps us identify what link opportunities will help our client get the most “bang for their buck”.
We cannot afford to waste our time on opportunities that do not drive results.
With that said, I’m going to show you how you can use this simple, but effective system. This will allow you to focus on link opportunities that actually improve your rankings.
Let’s start with the “Relevancy” part of the equation.
Why Does Link Relevancy Matter?
In 2012, a former member of Google’s search quality team said the following:
Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR. -Andre Weyher
This quote is stating the obvious:
Your link acquisition efforts need to begin with the most relevant opportunities.
There is no denying it:
Relevant backlinks are the best backlinks.
But, getting 100% exact relevancy for every single link is unrealistic.
That’s why the Relevancy Pyramid works so well.
Let me explain.
How to Use a Relevancy Pyramid
Here’s a visual representation of the concept:
The idea is quite simple.
There are less 100% relevant opportunities.
But, there are more opportunities as you work your way down the pyramid.
The strategy is to prioritize opportunities at the top of the pyramid.
Let me show you how it would work with a more practical example.
I’m going to show you how I would prioritize opportunities for a supplement company.
Tier One: 100% Relevancy
I will designate a “1” to any opportunities that are 100% relevant to the supplement company. An example of 100% relevancy would be a website that reviews supplements. Or, a website that focuses on a specific supplement that the client offers like creatine.
As you can imagine, 100% relevant opportunities are few and far between. This is especially true in the “supplement” industry. That’s because supplement companies create micro supplement sites to persuade you. So the chances of landing a link are low.
Tier Two: 75% Relevancy
All opportunities that are 75% relevant get a “2” designation. On this tier you would want to focus on “body building” opportunities.
Tier Three: 50% Relevancy
On tier three, you would focus on all “fitness” opportunities and assign a “3” to them.
The fitness space has unlimited opportunities.
First, you would focus on pure “fitness” blogs. After that, you could move onto any type of sports, CrossFit, or runner blogs.
It would likely take a year to tap into all the opportunities within this relevancy tier.
Tier Four: 25% Relevancy
On tier four, you would focus on “health” opportunities and assign a “4” to them.
There are countless websites about “health” in general. But, you can also tap into nutrition, elderly health, women’s health, and men’s health blogs.
Tier Five: 0% Relevancy
On tier five, you would focus on more “general” opportunities.
“General” doesn’t mean low quality.
We classify “general” opportunities as authoritative news sites, colleges, and unrelated, but high-quality blogs.
You would assign a “5” to these opportunities.
News sites such as Huffington Post, Fox, CNN, or Yahoo would be targets on this tier.
You are likely wondering what “unrelated, but high-quality blogs” are…
Let me explain.
You would want to ask yourself:
Does the supplement company have a CEO who would like to share success secrets?
If the answer is “Yes”, then focus on entrepreneur, business, small business, sales, marketing, and Internet marketing blogs.
You would also want to consider productivity or self improvement blogs. That’s because both topics could incorporate supplements in one way or another.
I wouldn’t normally color code, but I wanted you to see the different tiers.
The cool thing about this process is that you can outsource the entire thing.
So, what I just showed you is how I would leverage the concept of a Relevancy Pyramid for a national SEO campaign.
Now let me show you how you can use this technique on the local level to prioritize link opportunities.
Local Relevancy Pyramid
Geo-targeted backlinks are the Creme de la creme of local SEO. That’s why you must prioritize these opportunities in the Pyramid.
Here’s how our local Relevancy Pyramid looks:
For this example, I will use a Chicago limo company.
Tier One: 100% Geo-Targeted and Niche Relevant
Your most prized prospects will be assigned here. That’s because they must be both niche-relevant and geo-targeted relevant.
These are rare, but valuable.
An example would be a Chicago limo directory.
Tier Two: 100% Niche Relevant
Tier Two and Tier Three are interchangeable, but we like to focus on niche relevant links first.
Limos blogs, limo directories, and limo associations would fall under this category.
Tier Three: 100% Geo-Targeted
On Tier Three you would focus your efforts on Chicago-targeted opportunities.
Chicago directories and Chicago blogs are all fair game here.
Tier Four: 50% Niche Relevant
At this stage you would focus your efforts on related niches. Wedding blogs and wedding directories would fit into this category.
Tier Five: 25% Niche Relevant
On Tier Five you would focus on travel blogs, transportation blogs, and even dating blogs.
What To Do Now
All you need to do now is use Relevancy Pyramids to prioritize any list of link opportunities you have.
This will ensure that you get the most out of your link acquisition efforts.
Make sure you check out our blogger outreach service if don’t feel like trying to acquire relevant backlinks yourself.
Do you have questions about how to use Relevancy Pyramids?
Leave a quick comment below because I would love to help you out.