This page is used to build Gotch SEO’s authority in two ways:
- “Authority” based on the definition from Robert Cialdini’s book, Influence. You should always display elements on your site that increase your brand’s perceived authority. Don’t lie, but don’t be afraid to brag a little. It increases your brand’s credibility and trust. When you elevate credibility, authority, and trust, you lower sales barriers.
- “Authority” as in, backlink authority. Backlinks are a strong ranking factor in Google. The stronger your backlinks are, the higher your site’s authority will be. When your site has higher authority, you can rank for keywords and drive organic search traffic easier. From this perspective, this page sends backlink authority to our link placements. This increases the strength of our link placements, which as a result, increases GotchSEO.com’s authority even further.
Here’s a visual of how this modern day link wheel works:
Here are some sites Gotch SEO has been featured on: