Manual Web 2.0 Creation: Step-by-Step

WARNING: web 2.0s still work, but they do come with some risk. Super Web 2.0s are safer, but web 2.0s are risky no matter how you build them.

Borrrrinnnnggg… Yeah, I’m talking about manual web 2.0 creation.

Although it’s not a glamorous form of post-Penguin link building, it is still effective.

Just so you are aware:

Using web 2.0s for backlinks is a grey hat tactic. That means this tactic comes with risk.

With that said, let’s jump in.

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What is a “Web 2.0”?

Web 2.0s are free blogging platforms. Most properties allow you change URLs, images and video, contact forms and a ton of other goodies.

What Makes a Web 2.0 a Great backlink?

Web 2.0s are effective because you are piggy-backing off their authority and trust. Yes, it is a sub-domain and your page authority will start out with a goose egg ZERO.

But there’s one important thing to remember about these properties:

they build Page Authority (PA) FAST.

With only a few strong links, any given web 2.0 can go from a PA 0 to PA 30 +.

In addition to the authority, you are also getting super a super relevant link.

Relevancy is king when it comes to link building. Don’t forget that.

So, the question is: how do you build a quality web 2.0?

Step 1: Prepare to WORK

Since most automated programs can’t post on the best web 2.0s, you will need to do it manually.

You need to remember that your first tier of links MUST BE high-quality.

The days of spamming thousands of links to your site are long gone.

Google wants authoritative, relevant, and trusted links hitting your site. If you fulfill all three of these important goals, then you will see the rankings you desire. It sounds so simple right?

Step 2: Create an Email Address

You’ll have to make accounts for these web 2.0s, so I recommend making a default email for this purpose.

It doesn’t matter if you use the same email account to create the properties.

Step 3: Sign-Up for 10 (or a million) Web 2.0s

There is no specific reason why I chose “10”, but it’s a good place to start.

Depending on your keyword competition, you might need to make more.

If you’re super paranoid, then use proxies when you create the properties. Hide My Ass will do the job.

Step 4: URL Creation

Now that you’ve created your accounts, you will be prompted to create a URL like this:


If your main site is about “NBA basketball” (sorry just got done watching the Lakers), then your URLs should include a specific keyword you’re trying to rank or related LSI words.

Here are how some of your web 2.0 URLs should look:


You see how these URLs look natural? If every web 2.0 you make includes “NBA basketball” in the URL, then it may throw up some red flags.

Diversify, diversify, DIVERSIFY.

I can’t say this enough.

Be RANDOM when you make these properties.

Step 5: Ways to Create Content

That content you place on your web 2.0 is the most important part of the process!

There are few different ways you can approach the content creation.

Deciding on which technique to use depends on your resources and time.

1. Write it yourself (BEST)

Writing unique content for all your web 2.0s is the absolute best thing to do. If you can afford to, you should consider outsourcing it. If your budget is tight, then just write it yourself or consider the following option.

2. Advanced Spinning

If your budget is tight and you need to produce a lot of content, then you might want to consider spinning.

I’m going to be honest with you, I don’t use spun content on tier one EVER. I always use unique content. This isn’t to say spun content doesn’t work. I just sleep better at night knowing my content on tier one is 100% unique. And the trust is, it just plain out works better.

If you decide to take the spinning route, you have to use ADVANCED spinning. Not low-quality one-click spins… An advanced spin will take you at least 2-4 hours to complete.

3. Scraping Content (Not Recommended)
There’s nothing wrong with scraping content for your tier two or three, but I definitely advise against it for your tier one.

I’m not saying it won’t work.

It’s just a risky move if you’re trying to build a long-term authoritative website.

Step 6: Content Guidelines

No matter what type of content creation you decide on, you must make sure your articles are 400 + words.

Try to include your primary keyword throughout the article without keyword stuffing.

We want these properties to look natural. 1-3% keyword density is more than enough.

Step 7: Setting up the Post

Paste your article inside the editor for whatever web 2.0 you choose.

At this point, you will need to gather photos and videos for your post.

You can include one photo and one video, two videos, three videos, three pictures… you see where I am going with this?

Keep it random!

To mix it up, sometimes I won’t even include a picture OR video.

After you have inserted your photos and videos, it’s time for you to insert your links.

One link will be for the page you are targeting, and the other be will to a relevant or authority website.

Be random with link placement and use many different types of supporting outbound links.

And after I have a few posts on a single web 2.0, I also like to interlink.

This gives the 2.0 even more credibility because it’s linking just like a normal site would. Don’t worry about securing every last bit of “link juice”.

Worry more about quality and relevancy for your web 2.0 links.

It will pay off in the long run.

At this point, your post should be completely ready to publish, but STOP right there!

We need to talk about filler content before you publish that post.

Step 8: Filler Content

Thought you could just post your article and be good to go? Well… you actually can, but this is definitely not recommended. You want these links to be permanent. Most important, you don’t want them to get deleted.

Single-page web 2.0s are more likely to get deleted.

Keep in mind:

Google will give more weight to a link that is from a site filled with useful content. That is, compared to a site that has one piece of content.

This is when filler content comes in.

Filler content will give your web 2.0s the appearance of an active site.

For filler content you can use scraped articles, related video posts, images, and even random posts about your life.

5-10 posts per web 2.0 is stellar, but even 2-3 posts can do the job.

Make sure you read The Art of the Super Web 2.0 to learn how to create super authoritative web 2.0s.

Step 9: Schedule (If Possible) or Publish Your Post

Some web 2.0s allow you to schedule posts and others don’t.

I recommend scheduling your posts in daily intervals. Do not post all your web 2.0s in one day. Always keep your posting frequency random to make sure things are staying natural.

I recommend posting filler content first on the web 2.0. Then follow it up with the article that you are going to place your link in.

Sometimes don’t post your main article until the web 2.0 is 4-5 posts deep.

Or, post it first.

Be unpredictable.

Finals Thoughts on Manual Web 2.0 Creation

Using web 2.0s is one of many link building strategies you can use to achieve awesome SEO results.

Here’s the truth:

Using 2.0s alone likely will not help you achieve #1 rankings.

You need to diversify your link profile with blogger outreach links, business citations, etc.

I recommend you use web 2.0s to supplement your link building strategy.


Since ANYONE can create a web 2.0 and place a link, the value of the link is lower. That’s why you shouldn’t rely on them as your sole link building tactic!

Don’t put all your eggs in one basket.

Have more questions about manual web 2.0s?

Drop a comment below to join the discussion and thanks for reading!

– Gotch

Nathan Gotch
Nathan Gotch

Nathan Gotch is the founder and CSO (Chief Search Officer) at Gotch SEO. Since 2012, Nathan has achieved SEO success across countless verticals including health, technology, law, and many more. He’s also grown Gotch SEO’s training division, Gotch SEO Academy, past 1,000 students.