Suppose you are a business owner in Manchester, Missouri. In that case, you need to make your business visible to your local audience, and the best way to accomplish this is through digital marketing.
SEO is a necessary requirement for your digital marketing campaign. You need a Manchester SEO company to help you. If it’s your first time delegating your SEO needs to a third-party service provider, the guide below is for you.
1. Set your objectives
To start, determine the main reason that you need an SEO company. For example, are you looking to attract more visitors? Perhaps you want to build authority in your industry?
No matter the case, knowing your goals will help you narrow down your search. Doing this before you start searching for a Manchester SEO company can help you save time, maximize your resources, and avoid service providers that don’t match your expectations.
2. Search the right way
These days, a simple Google search should give you a list of SEO companies that are based within or around Manchester, Missouri.
You need to be specific with what you are typing in the search bar. If you type “Manchester SEO company,” for instance, you will be shown business listings for SEO companies based in Manchester, England. Typing “Manchester MO SEO company” should give you the search results you are looking for.
3. Research the company
If you’ve found an SEO company that fits your goals, it’s essential that you do your due diligence before scheduling a consultation.
Start by checking the range of services they offer. Apart from technical SEO, does the company provide backlink building (learn more about backlinks) and conversion optimization?
In addition, you should also check the company’s SEO background. For example, you can look for text or video testimonials from previous clients. It’s also a big plus if the company has worked on a project with a multi-million dollar brand.
To give you a better view of what they are capable of, check if any case studies, brochures, and other documents you can download from their site.
4. Schedule a consultation
If you are not satisfied with the information a candidate provides, consider meeting a company representative.
During the meeting, ask questions about the tools and strategies they use that align with your business’s objectives. You can also take this time to negotiate a custom service plan and pricing that match your needs.
5. Review that service agreement
Once you are satisfied with the meeting and you have decided to move forward, the SEO company will send you a service agreement to sign.
Before signing, make sure to review the terms line by line. If you think provisions are too vague, circle back to the company and ask for clarification. Taking the time to review your contract will help you identify technicalities, extra charges, or hidden clauses.
Hiring a Manchester SEO company can be a simple process if you know how to get started. Use this guide to find a candidate that will help boost your business’s online visibility.