Lesson 1 – Your first step to SEO mastery

Welcome to the first lesson of the Gotch SEO Starter Course.

Here is what you can expect from this free course:

  • You will learn proven SEO fundamentals that will help you grow your organic search trafic
  • Every lesson will include at least 2-3 actions items

Are you ready to get started?

Alright then, let’s get started now.

In this first lesson I’m going to show you why the right mindset is fundamental to your SEO success.

Many people try doing SEO by looking for latest trick or new way to manipulate the search engine.

This may work in the short term, but you will lose in the long run.

There is another way.

Once you finish the course you will understand the correct way to do SEO.

You will never need to worry about algorithms. And you will never need to creep through forums looking for the latest SEO “tricks”.

Before you embark on your SEO journey, you must figure out why the heck you’re even doing it!

  • Why do you want to learn SEO?
  • How different would your business be if you were getting more traffic and customers from organic search?

People from all around the world want to get better at SEO.

We read SEO blogs, participate in forums, and buy every course under the sun.

We hear things like “SEO is all about writing great content!” and “just optimize your site!”.

Yet no matter how much we learn, it feels like we are always missing “something” or a piece to the puzzle.

After months of publishing “great content” and “optimizing” our sites, our organic search traffic hasn’t grown at all.

As frustrating as it feels, there ARE people who succeed.

These people can throw up a new website and have organic traffic pouring in within months.

They can take over a struggling SEO campaign and turn it into a cash cow.

These people are no different than you and me.

They just have the right mindset.

I’m a perfect example of someone who likely shouldn’t be where they are.

I graduated college with a 2.5 GPA, I had no experience in marketing, I had $40,000 + in debt, and $0 to my name.

Trust me:

If I can learn SEO, then you can too.

When I started my SEO journey I suffered from extreme information overload.

That continued until one day I realized what I was doing wrong.

I was spending all my time learning and digesting instead of TAKING ACTION and TESTING what I learned.

That realization was the game changer.

Within 6 months my SEO agency was generating well over six figures.

I’m not telling you this to brag.

I’m telling you because I grew my SEO agency 100% through using SEO.

SEO was my only form of marketing.

Through testing, I developed an SEO strategy that works for my business and every single business that hires us.

This course is going to show you exactly what you need to know to be successful with SEO.

You don’t need an MBA.

You don’t need experience.

You just need to be willing to take action.

Follow my lead and I promise you will get better at SEO.

Before I show you HOW to do SEO, you need to figure out WHY you should even do it.

The two biggest motivations in your life are to escape or to improve.

The need to “escape” comes from pain.

Pain is a strong motivator…

  • Do you hate your job?
  • Are you sick of being in debt?
  • Have you always wanted to travel somewhere awesome but have never been able to?
  • Are you tired of not being able to do more fun things with your family because you don’t have enough money?

If you have this “pain” use it as your motivation and your “why”.

The other big “why” can be that you simply want to improve your life.

You want to go from point A to point B because you believe your life will be better.

There is nothing wrong with this!

Maybe you like your job, but it isn’t enough to help you get the things you want in life.

Or maybe you want to improve the world and help people.

No matter where you are right now, you can always find a “why”.

The key is to choose a “why” that motivates you.

It should be powerful enough that it makes you spring out of bed every morning.

It has to make you actually CARE.

This is your first action item in the Gotch SEO Starter Course:

What do you want to change in your life by getting better at SEO?

After you have figured out your “why”, you now need to write down your goals.

You don’t need crazy goals.

The best goals are Specific, Measurable, Actionable, Realistic, and Timely.

This is the S.M.A.R.T. goal setting formula.

An example of a S.M.A.R.T. goal is “I will easily be making $3,000 per month by December 31, 2017.”

I recommend you start out with one goal.

If achieved, your goal should bring you one step closer to achieving your “why”.

This is your second action item the Gotch SEO Starter Course:

Set one S.M.A.R.T. goal you are going to achieve by getting better at SEO.

Your Action Items for Today:

1. Figure out WHY you want to get better at SEO (what do you want to change in your life)

2. Set one S.M.A.R.T. goal you are going to achieve by getting better at SEO.

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