How to Learn SEO in 2023 (According to 130 Experts)

What’s the fastest way to learn SEO?

I asked 130 real SEO experts to find out.

Here is the question we asked 130 different experts:

“If you had to start over, what steps would you take to learn SEO?”

Out of the 130 answers, there were many common recommendations for learning SEO.

Top 8 Ways to Learn SEO

  1. Take Action
  2. Learn the Fundamentals
  3. Get a Mentor
  4. Focus on Your Strengths
  5. Invest in an SEO Course
  6. Work at an SEO Agency
  7. Don’t Chase Algorithms
  8. Go to Conferences

1. Take Action

Getting your “hands dirty” and getting more real life experience is the best way to learn SEO (and any skill).

2. Learn the Fundamentals

Follow top SEO blogs, SEO news websites, join SEO communities, and go to SEO conferences to get exposure to all facets of the industry.

3. Get a Mentor

Having an experienced mentor/SEO expert guide you through the process can save you years of trial and error.

4. Focus on Your Strengths

For example, if you are a good writer, then focus on the content side of SEO. Or, if you are a social butterfly, then focus on the relationship-building and PR side of SEO/link acquisition.

5. Invest in an SEO Course

Quality courses are structured and easy to follow. This is important when you’re starting out because there is an unlimited amount of SEO information online. That makes it challenging to put all the moving parts together.

A proven course trusted by over 1,000 students can help (hint, hint… Gotch SEO Academy)

6. Work at an SEO Agency

Working at an agency will help you grow as a professional at an accelerated rate. Not only will you be forced to learn SEO quickly, but you will also get exposure to how agencies operate.

7. Don’t Chase Algorithms

Focus on developing timeless skills such as relationship building, persuasion, sales, SEO content creation, copywriting, and marketing in general.

8. Go to Conferences

SEO and marketing conferences are the single best way to network with other like-minded individuals. Also, you get to be around people who are more accomplished than you are. This forces you to elevate your gain and to learn.

Start Learning Now With These SEO Resources

You can start learning SEO right now by diving into these resources.

General SEO

Best SEO Companies – We’ve analyzed hundreds of SEO companies throughout the United States to find out which ones are the best. Our rankings are 100% unbiased. Meaning companies can’t pay to be included on the list.

SEO Strategy – Every successful SEO campaign starts with a well-designed strategy. This guide will show you a simple 4-step strategy that has worked across nearly every vertical.

SEO Audit – The best way to start an SEO campaign is with a detailed audit. Properly performing an SEO audit will help you identify what to focus on. This is critical because not all SEO actions are created equally.

Best CMS for SEO – Believe it or not, WordPress isn’t the #1 CMS for SEO. Read our data-driven case study to find out which one is.

Google Bias – Is Google biased? We studied 50 politically-driven topics to find out.

On-Site SEO

Keyword Research Services – In this case, study, we used 11 different keyword research services to find the best. The results were shocking.

On-Page SEO – Most people think on-page SEO is just placing keywords on a page. Wrong! There’s so much more you need to do to achieve perfect on-page SEO. This guide will show you our 80-point checklist.

Title Tags – Understanding how to optimize title tags is a fundamental SEO skill. Real SEO pros know that it’s much more than just jamming keywords into the title. Use this guide to learn the nuances of optimizing title tags.

301 Redirects – 301 redirects can be used to exponentially grow your site’s authority. They can also destroy your website at the same time. Read this guide to learn how to use them to your advantage.

404 Errors – Not all 404 errors are “bad”. You just need to know how to handle them. This guide will show you the right way to design 404 pages. Then, I’ll show you how to find and fix them.

HTTP vs. HTTPS – Your website should be using an SSL certificate. This guide explains why.

Redirect Chains – Redirect chains can rob your page’s of precious link equity. The good news is that you can avoid it by reading this guide.

Link Building

Backlinks – It’s nearly impossible to rank and achieve long-term SEO performance without quality links. This epic guide will give you the baseline knowledge you need to succeed with link building.

Free Backlinks – It’s possible to get free backlinks as long as you’re willing to use sweat equity and creativity. This guide will show you 15 different techniques for getting backlinks when you have no budget.

Expired Domains for SEO – Most people use expired domains to do shady, grey hat SEO. This guide teaches you how to leverage them in a safer way.

Anchor Text – Understanding how to optimize anchor text is a fundamental link building skill. This guide will show you how to do it the right way, so you get killer results and avoid getting penalized.

Link Building Services – Finding quality link vendors is tough. That’s why I teamed up with Chris Dreyer and analyzed over $1,000,000 worth of link orders from the most popular vendors. Our goal was simple: to find out what vendors produce the highest quality work. The #1 vendor might surprise you.

PBNs – Every experienced SEO has used or been tempted to use PBNs in their career. The question is: are they worth it? Find out when you read this article.

Niche Edits – Niche edits are a powerful link building tactic, but we wanted to put this theory to the test by spending $22,960 on them.

SEO Tools

SEMRush – SEMRush is easily the best SEO tool for keyword research and market analysis. I can’t recommend it enough.

Surfer SEO – Surfer is hands-down the best on-page SEO tool on the market right now.

Ahrefs – Ahrefs is one of the best SEO tools on the market. This guide will show you how to use it the right way to drive more organic search traffic to your website.

Google Search Console – There aren’t many free SEO tools that can compete with Google Search Console. It’s extremely powerful and can be used to explode your organic search traffic.

Duplichecker – Duplichecker can help you find instances of plagiarism and duplicate content. It’s not perfect, but it’s worth trying.

Siteliner – Siteliner is my go-to tool for finding duplicate content.

SpamZilla – SpamZilla is easily the best tool for finding expired domains.

PaperRater – PaperRater is designed to help you improve your copy and is an alternative to Grammarly or Hemingway Editor.

Paperform – If you’re looking for an alternative to Typeform, Paperform is pretty awesome.

Soovle – Soovle is an awesome tool for conducting semantic keyword research across multiple search engines.

Frequently Asked Questions About SEO

Is Coding Required for SEO? – The answer to this question might surprise you!

Make Money

Fastest Way to Make Money Online – The single fastest way to make money online and to build a real business is through client SEO. This guide will give you the introduction you need to get started.

How to Build a Niche Website – Building a niche website is the single best way to learn SEO and to build a new income stream. This is literally the only guide you’ll ever need.

Conversion Rate Optimization (CRO)

Squeeze Pages – Getting more organic search traffic is great, but converting that traffic is even more important. Did you know that ~98% of your website visitors are not ready to buy? That’s why it’s critical that you get them on your email list so you can nurture them. The first step is to build high-converting lead capture pages (also known as squeeze pages).

YouTube SEO

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Nathan Gotch

Nathan has led 100s of successful SEO campaigns in the most competitive verticals like SAAS, health, finance, and law. He's also helped 100s of agency owners scale by systemizing their SEO. Nathan is featured on Ahrefs, Semrush, and Search Engine Journal, and his YouTube channel has over 1 million views.

78 thoughts on “How to Learn SEO in 2023 (According to 130 Experts)”

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