How to Learn SEO in 2020 (According to 130 Experts)

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What’s the fastest way to learn SEO?

I asked 130 real SEO experts to find out.

Here is the question we asked 130 different experts:

“If you had to start over, what steps would you take to learn SEO?”

Out of the 130 answers, there were many common recommendations for learning SEO.

Top 8 Ways to Learn SEO

  1. Take Action
  2. Learn the Fundamentals
  3. Get a Mentor
  4. Focus on Your Strengths
  5. Invest in an SEO Course
  6. Work at an SEO Agency
  7. Don’t Chase Algorithms
  8. Go to Conferences

1. Take Action

Getting your “hands dirty” and getting more real life experience is the best way to learn SEO (and any skill).

2. Learn the Fundamentals

Follow top SEO blogs, SEO news websites, join SEO communities, and go to SEO conferences to get exposure to all facets of the industry.

3. Get a Mentor

Having an experienced mentor/SEO expert guide you through the process can save you years of trial and error.

4. Focus on Your Strengths

For example, if you are a good writer, then focus on the content-side of SEO. Or, if you are a social butterfly, then focus on the relationship building and PR-side of SEO/link acquisition.

5. Invest in an SEO Course

Quality courses are structured and easy to follow. This is important when you’re starting out because there is an unlimited amount of SEO information online. That makes it challenging to put all the moving parts together.

A proven course trusted by over 700 students can help (hint, hint… Gotch SEO Academy)

6. Work at an SEO Agency

Working at an agency will help you grow as a professional at an accelerated rate. Not only will you be forced to learn SEO quickly, but you will also get exposure into how agencies operate.

7. Don’t Chase Algorithms

Focus on developing timeless skills such relationship building, persuasion, sales, SEO content creation, copywriting, and marketing in general.

8. Go to Conferences

SEO and marketing conferences are the single best way to network with other likeminded individuals. Also, you get to be around people who are more accomplished than you are. This forces you to elevate your gain and to learn.

Start Learning Now With These SEO Resources

You can start learning SEO right now by diving into these resources.

General SEO

What is SEO? – You probably already know that SEO is an acronym for “Search Engine Optimization”. That’s important, but there’s a lot more to know how this industry than you think. This guide is a good place to start.

SEO Strategy – Every successful SEO campaigns starts with a well-designed strategy. This guide will show you a simple 4-step strategy that has worked across nearly every vertical.

SEO Audit – The best way to start an SEO campaign is with a detailed audit. Properly performing an SEO audit will help you identify what to focus on. This is critical because not all SEO actions are created equally.

SEO Mistakes – I’ve made many mistakes throughout my SEO career, but you can avoid all of them by reading this guide.

Best CMS for SEO – Believe it or not, WordPress isn’t the #1 CMS for SEO. Read our data-driven case study to find out which one is.

On-Site SEO

On-Page SEO – Most people think on-page SEO is just placing keywords on a page. Wrong! There’s so much more you need to do to achieve perfect on-page SEO. This guide will show you our 80-point checklist.

Title Tags – Understanding how to optimize title tags is fundamental SEO skill. Real SEO pros know that it’s much more than just jamming keywords into the title. Use this guide to learn the nuances of optimizing title tags.

301 Redirects – 301 redirects can be used to exponentially grow your site’s authority. They can also destroy your website at the same time. Read this guide to learn how to use them to your advantage.

404 Errors – Not all 404 errors are “bad”. You just need to know how to handle them. This guide will show you the right way to design 404 pages. Then, I’ll show you how to find and fix them.

HTTP vs. HTTPS – Your website should be using an SSL certificate. This guide explains why.

Redirect Chains – Redirect chains can rob your page’s of precious link equity. The good news is that you can avoid it by reading this guide.

Content

How to Write a Blog Post – Your blog can be used a catalyst to grow your company. Don’t take it lightly!

Link Building

Backlinks – It’s nearly impossible to rank and achieve long-term SEO performance without quality links. This epic guide will give you the baseline knowledge you need to succeed with link building.

Expired Domains for SEO – Most people use expired domains to do shady, grey hat SEO. This guide teaches you how to leverage them in a safer way.

Anchor Text – Understanding how to optimize anchor text is fundamental link building skill. This guide will show you how to do it the right way, so you get killer results and avoid getting penalized.

Link Building Services – Finding quality link vendors is a tough. That’s why I teamed up with Chris Dreyer and analyzed over $1,000,000 worth of link orders from the most popular vendors. Our goal was simple: to find out what vendors produce the highest quality work. The #1 vendor might surprise you.

PBNs – Every experienced SEO has used or been tempted to use PBNs in their career. The question is: are they worth it? Find out when you read this article.

SEO Tools

Ahrefs – Ahrefs is the best SEO tool on the market. This guide will show you how to use it the right way to drive more organic search traffic to your website.

Google Search Console – There aren’t many free SEO tools that can compete with Google Search Console. It’s extremely powerful and can be used to explode your organic search traffic.

Duplichecker – Duplichecker can help you find instances of plagiarism and duplicate content. It’s not perfect, but it’s worth trying.

Making Money

Start SEO Company – Client SEO is the single fastest way to grow your income online. This is the only guide you’ll ever need to get your first or more clients.

How to Build a Niche Website – Building niche website is the single best way to learn SEO and to build a new income stream. This is literally the only guide you’ll ever need.

Conversion Rate Optimization (CRO)

Squeeze Pages – Getting more organic search traffic is great, but converting that traffic is even more important. Did you know that ~98% of your website visitors are not ready to buy? That’s why it’s critical that you get them on your email list so you can nurture them. The first step is to build high-converting lead capture pages (also known as squeeze pages).

What’s Possible When You Learn SEO

I know it’s super internet marketer-like for me to say this, but learning SEO literally changed my life.

I founded Gotch SEO back in 2013 within one mission: to help as many businesses as I can achieve SEO success.

I then pursued that goal by packing my stuff up and driving from California to St. Louis.

Drive

I had no clients, no prospects, and no money (except for a credit card with $500 limit).

I was also $40,000 in debt because of student and car loans.

I’ll be honest with you:

I was scared and I had every possible limiting belief enter my mind during that 27 hour drive…

“What if I fail?”… “What will people think about me?”

I could have crumbled from a case of “what ifs”, but I pushed through it.

As I result… I landed my first several SEO clients within 30 days of moving to St. Louis. I even took a picture of the first “big” check I ever received:

Check

I then grew Gotch SEO to six figures (profit) in less than 6 months and my life was never the same:

IMG_1834-1

(1st full year of running Gotch SEO)

I also eradicated my debt and exploded my net worth:

Net Worth

Bought my wife her dream engagement ring:

Ring

And a new mom ride:

Car

Also went on my first ever official vacation to St. Thomas:

Ritz Carlton St Thomas

And then to Mexico:

El Dorado Maroma Mexico

We even moved into my dream house (with my own office and dream basement).

House

I’m not telling you this stuff to brag.

In fact:

I’m a very introverted and private person (ask my wife). I literally had knots in my stomach deciding whether or not to show you the stuff above.

Here’s the truth:

I wanted to show you these things because I’m no different than you are. I was raised by a single mother in a low-income household. We actually lived in a trailer park at one point, here’s an aerial look:

trailer

I also got horrible grades in school…

GPA

…and nearly got kicked out of college for my poor writing skills.

I sometimes go through funks and question everything I’m doing.

And I still, to this day, make TONS of mistakes in my business.

Why the hell am I telling you this?

Because if I can learn SEO, get real results, and grow hundreds of companies, then there’s nothing stopping you from doing the same.

There’s one other thing I want to tell you:

I’m not motivated by material stuff.

What motivates me is FREEDOM.

Learning SEO helped me reach that goal.

I went from stressing out about paying bills…

…to never even thinking about them.

I went from feeling trapped at a job I hated…

…to jumping out of bed to work on a business that I love.

I went from never being able to do anything I wanted…

…to always being able to do what I want, when I want.

I went from a life of scarcity and fear…

…to a life of abundance and unlimited opportunity.

The truth is that learning how to drive consistent SEO results made it all possible.

If you’de like to learn how to drive consistent SEO results, then check out Gotch SEO Academy.

Over 800 other entrepreneurs have already joined and I hope you do the same.

Nathan Gotch
Nathan Gotch

I’m the founder of Gotch SEO. We’re on a mission to help you enter the top 1% of SEO experts. The 1st step is for you to join our community of over 850 other experts inside Gotch SEO Academy.