There are many qualified Kansas City SEO companies out there, but there are also many that are using outdated techniques. Many of the techniques you’re about to read can render your SEO campaign ineffective and may even get your site penalized by Google.
1. Not Making Your Website Mobile Friendly
Google announced that on April 21, 2015 they will now be using mobile friendliness a ranking factor in their search engine. It’s critical that you website is mobile friendly or your current rankings will be negatively impacted. If you have a new website and it’s not mobile friendly, it will be very difficult to rank. Most WordPress themes are mobile friendly out of the box, but if your website is custom-made, you’ll need to hire a developer to make the changes.
2. Not Caring About Site Speed
One of the biggest on-site ranking factors Google uses is how quickly your website loads. Reason being that Google values user experience above all else and a slow website creates a bad experience for any user. But aside from a bad user experience, a slow website can actually hurt your bottom-line as well. According to Kissmetrics, a 1 second delay in page response can result in a 7% reduction in conversions. To put this in perspective, if an eCommerce store is making $100,000 per day and its site speed is delayed by 1 second, they would be losing approximately $2.5 million every year in sales. Website speed is a big deal for both your organic rankings in Google and your sales volume.
3. Thinking Content Doesn’t Matter
Content is foundation of any successful search engine optimization campaign. Well-developed content can help your business acquire links and social shares naturally. You have to view your content marketing as an asset building activity. Every piece of content is an asset for your business. As long as its valuable and is developed with the intention of educating or helping the user, it will continue to drive new leads for your business. Every good content marketing campaign is customer-centric. Meaning, your content is written to solve your customers biggest problems. In doing so, you’ll establish your business as the authority and generate massive goodwill.
4. Mass Link Building
Before April 24, 2012, SEO was all about how many links you could get going back to your website. But on that dark day of April 24th, Google released its spam-fighting algorithm entitled “Penguin.” This update flipped the SEO industry on its head and had everyone scrambling. The update targeted link practices such as mass link building, low-quality links, and over-optimized anchor text. Mass link building is effectively dead, but quality link building is alive and kicking. “Quality” links are those that are topically relevant and come from trusted websites. Qualified SEO companies spend the majority of their time trying to acquire quality links as opposed to building a bunch of spam (that will hurt your website).
5. Press Releases
Some SEO companies still use press releases in their link building campaigns even though Google frowns upon them (for that purpose). Press releases are designed to bring visibility to something press worthy. They are not for building links to your site.
6. Irrelevant Directory Submissions
Directories used to be the go-to link for many SEO campaigns, but they can now actually land your site a penalty. The only directories that are worth submitting your website to either A) have an editorial process of accepting website or B) are topically relevant. So, if you’re a real estate company, submitting your site to real estate directories can be beneficial.
7. Anchor Text Spamming
Before the first Penguin update, SEO companies would spam anchor text on backinks as way to improve rankings. “Spamming” anchor text is when you use an exact match or commercial keyword as the text of the link. So, if a company was trying to rank for “baby toys” they would building thousands of backlinks with the anchor text “baby toys”. If you tried that in 2015, your site would be penalized or would never even rank in the first place. In general, it’s best to keep all commercial anchor text below 5-10% of your overall link profile.
Keep in mind, the anchor text you use on internal links is not the same as external. Google categorizes these differently. Using exact match keywords on internal links will NOT get your website penalized. Just be careful with backlinks (external links).
We are not accepting new clients at the moment because we are fully booked.
Before you join our wait list, please make sure your company meets our criteria for full service SEO:
- You must have an established company
- Your company must be willing to invest at least $4,000/month in growing your organic search traffic
- Your company can’t be a startup
- Your company can’t operate in the following industries: pharmaceuticals, gambling, or adult
- Your company can’t have any algorithmic or manual actions against your website
If your company meets this criteria and you want to grow your organic search traffic, then please Join the Wait List to be notified when we are accepting new clients.