Search Engine Optimization & Digital Marketing Analyst at Pearson
What first drew you to the SEO industry?
Through a re-org at work, I would pulled into a small performance marketing team. One of the functions was performing SEO. Although corporate in-house SEO proved to be far behind compared to agency SEO, I nonetheless fell in love with the art, and began applying to my hobby blog websites. It just grew from there to the point where I’ve started my solopreneur SEO company three years ago.
What encouraged you to join Gotch SEO Academy and learn with us?
Since Nathan’s fantastic interview a few years ago with Daryl Rosser, I’ve known that Nathan knows his trade and also has a gift for teaching. When I saw that he had an SEO course, and that it was affordable, it was an absolute no brainer. So far, only a week or so in, have learned so much.
What has the value of a Gotch SEO Academy education meant to you?
Absolutely invaluable. Not a unique situation, but I have my hands full with a full time job and a wife and three kids. I think it can be very difficult to launch and sustain a full time SEO company when juggling FT job and family. There is a VERY thin margin of error in terms of time and money. Gotch SEO Academy has been a game changer for me, providing me step by step instructions on how to create and launch an SEO business. While I was already aware of some of the content already, having already been in SEO for a few years, there have been so many golden nuggets I’ve never thought of before on my own. The tools and docs provided are gold. The processes and techniques in the course are fantastic. Confident that this course is going to turbo charge my SEO business right out of my day job and finally allow me to provide (spoil) nice things for my family.
What are your plans for the future?
First and foremost, my plan is to leave the 9 to 5. I have been with the same company for 16 years. And while immensely grateful for the tenure, it’s currently straining my sanity. 🙂 Frankly, I’m just tired of being an employee working for someone else. I want to acquire just enough clients to quit, and then I am confident that with 40 hours freed up per week, my SEO business will take flight.
Is there any advice you’d like to share with new students who are aspiring SEOs?
Keep fighting the good fight! Taking action is king.