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Is SEO a Good Career in 2023? Here’s The Honest Truth

SEO is a promising career in 2023 because it gives you access to diverse opportunities. You can work in-house, take on clients, and even start and grow your own websites. Plus, the three most popular websites, Google.com, YouTube.com, and Amazon.com, are the biggest search engines.

If you’d like to start a good career in the SEO industry, then keep reading.

FREE TRAINING: How to start an SEO business and scale it to 7 figures (without any business experience).

What is SEO?

SEO is an acronym for Search Engine Optimization. Search Engine Optimization (SEO) optimizes a website, page, content, or application to improve its visibility in a search engine.

SEO is most popular for Google because it’s the biggest search engine.

Google traffic

However, there is a growing demand for SEO specialists who understand how to optimize for YouTube and Amazon searches. YouTube is the biggest video search engine in the world. At the same time, Amazon is the biggest e-commerce search engine.

How Big is the SEO Industry

Before COVID-19, Borrell Associates predicted that the SEO industry would grow beyond $80 billion annually.

borrell associates

The Business Research Company has adjusted this figure to reflect the impact of COVID-19 on the industry. They believe “The market will recover and grow at a CAGR of 19% from 2021 and reach $77.6 billion in 2023.”

What is Your Income Potential in the SEO Industry?

How much money you make in the SEO industry depends on your path. The safe route is to hire an SEO specialist at a growing company or a digital marketing agency. According to Glassdoor, an SEO specialist makes $49,589 per year on average.

SEO specialist salary

While this isn’t a huge salary, it’s above the median personal income in the U.S., which is $35,977, according to the U.S. Census Bureau’s data from 2019.

The position of “SEO specialist” is considered to be entry-level. In most cases, an SEO specialist will work on 1-5 SEO campaigns at a time.

If you progress into the SEO manager role, the average salary is $62,621 per year. SEO managers are responsible for leading a team of SEO specialists.

And finally, the highest-paid SEO position within a company is an SEO director. The average SEO director can make $84,315 per year, according to Glassdoor.

An SEO director is responsible for the performance of the underlying SEO managers.

One way you can grow your income in the SEO industry is to take on clients. Many call this “client SEO.” In short, small businesses will pay you to help them improve their rankings and grow their organic search traffic.

It is highly lucrative when you can develop a proven process for acquiring new clients.

And the final way to expand your income in the SEO industry is to build websites you own.

You can then use your SEO skills to grow organic traffic.

Once the traffic grows, you can monetize the website through ads, affiliate offers, or even creating products.

Now here’s the truth:

People who make the most money in the SEO industry focus on the latter two options of client SEO and building websites.

SEO is a GREAT Career in 2023!

The possibilities are endless when you build a career in the SEO industry. SEO as a skill is extremely valuable because A) it’s challenging to master, and B) every business can benefit from it.

Here are some resources to get started today:

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Nathan Gotch

Nathan Gotch is an SEO professional with over 10 years of experience. He's the founder of the #1 SEO training program in the world, Gotch SEO Academy. And the author of The SEO Entrepreneur. Nathan's SEO expertise is featured on Semrush, Ahrefs, and Search Engine Journal.