How to Rank Higher on Google [Video Series]

how to rank in GoogleWondering how to rank higher on Google?

Look no further.

In this video series, I show you exactly how I would go about ranking for a keyword phrase (that’s anonymously submitted).

If you want me to develop a strategy for your keyword please submit it here.

Let’s jump in:

In this article, I’m going to show you how to rank in Google step by step.

The target keyword that I’m going to show you how to rank is “trace minerals.”

This is a keyword phrase that was submitted anonymously by a member of Gotch SEO Academy.

The first thing that I would want to do if this were my target keyword is to qualify the keyword and make sure that it’s actually a good keyword to go after.

How to Qualify Keywords

The first thing that I would do is go to the Keyword Explorer on Ahrefs and then put that in there.

Ahrefs is going to give you a 30,000-foot view of what’s going on with this particular keyword. You’ll be able to qualify this keyword with just this data alone, but I’m going to show you a couple extra steps that you can take to qualify these keywords even further to make sure that you are targeting keywords that are actually worth going after.

Looking at this data alone, Ahrefs is going to give you this keyword difficulty, and this is useful.

Ahrefs Keyword Difficulty

You could certainly make decisions based on the keyword difficulty they show here, but I wouldn’t recommend keeping it that service level. I would probably go much deeper.

In fact, I would go much deeper.

The other things I want to look at are:

Does it actually have search volume? Ahrefs is saying it has around 13,000 searchers per month.

Search Volume

That’s a pretty good amount of searchers so that would be something that would be worthwhile.

Are there paid results for this keyword phrase? According to Ahrefs, there are paid results. About 21% of the results were paid.

Paid Search Data

That is qualification that this is a keyword phrase that people and companies are willing to invest money into. Therefore, that means there is a potential to make a profit with it and there’s a good potential for it to be a great term to monetize around, so that is a great qualifier.

The next thing I would want to do is look at the keyword ideas that Ahrefs gives me, and copy all of those keywords.

Ahrefs Keyword Ideas

Then, go down to the bottom. I’m looking to determine if this particular keyword phrase is link worthy.

All I have to do is go to “domains”, and this is the total number of linking domains going to these pages. Obviously, it’s very lopsided.

Referring Domains Ahrefs

This exact match domain here is getting the majority of the links, but that proves that people are willing to link to this particular topic.

That’s important for when you’re thinking about targeting a keyword.

You want to know that people are actually willing to link to the topic because there are some topics that are not going to be as link worthy. The good news is that this one definitely is, so that’s the first step toward qualifying the keyword.

Now, I want to show you a couple of other things that I like to do to qualify the keyword further.

The next thing I like to do is go to BuzzSumo.

BuzzSumo serves two purposes:

The first purpose is to qualify the keyword based on social engagement and social activity around the topic. All you have to do is run a search for the target keyword phrase, and once you’re in here, all that you’re trying to look for is to see if this particular topic, which is trace minerals, has social activity around it, and it clearly does.

Buzzsumo Social Signals

It looks like it is a very shareable topic and that is a really good sign. Of course this is not always going to be the case. But in this case, this is definitely a qualified topic from a social activity standpoint.

The second piece of BuzzSumo that you want to take advantage of is to do the view sharers option. I’d go through all of these and I’d get view sharers.

Sharers Buzzsumo

Then what I would do is I would export these sharers. BuzzSumo is great for qualifying keywords and the social engagement around those keywords, and most importantly, getting access to the people that have shared this particular topic.

If you can find these people, that means you can reach out to them and let them know that you just produced something that’s very similar to something you’ve already shared and it’s better. More on that later.

The final qualification technique that I like to use as well is to go to Google Trends.

You just enter your keyword into Google Trends and look to see is if this topic has been trending upward over the past 12 months or even a couple of years.

Google Trends

Over the past 12 months, it’s been somewhat flat but it has been rising a little bit. What matters is that we want to look more at the past five years just to make sure there haven’t been any steep declines in interest in this particular topic.

It doesn’t mean if there is a decline that you should completely avoid it, but it is a good sign if it’s going up because then you know at least in a year or maybe five years from now, this topic will still be driving organic search traffic to you. That’s a nice qualification metric as well.

Now, I’m going to show you the final qualification technique that I like to use, which is to look for user engagement around the topic.

In this case, the first thing I would do is look at forums so you can just search for something like “trace minerals + forum”.

Google Search

We are going to go into these forums and see if there’s user engagement around these particular topics.

Looking at this first page, it looks like there’s a little bit of engagement around this topic. We at least have a forum thread about this topic so there are people that are interested in it and there are people that at least have some knowledge of it. That’s a good sign.

User Engagement

Then on this page, it also looks like we have some engagement around the topic as well, so these are all really good signs.

People are talking about this topic. People have a lot of knowledge about this topic and people are asking questions about this topic so that is a good sign. It shows that you’re going to be targeting a keyword that people are actually interested in. That’s important.

Of course, you can just qualify a keyword based on search volume because that is a strong qualifier, but I recommend going through each of these different qualifiers to make sure that it really is a great idea.

Most importantly, if you have a huge list of keywords, this is a great way to prioritize those keywords based on the ones that have the greatest amount of qualifiers visible.

I do want to make one important point, and that’s if a particular keyword doesn’t have a good qualifier, for example, let’s say it doesn’t have a lot of social engagement around it, that doesn’t mean you should just avoid the keyword.

This is more about the process of prioritizing your keywords based on these different qualifiers.

But there are going to be times when certain keywords are missing qualifiers and some have all of them, so it’s not always going to be a good idea just to avoid it if it’s missing one or two, maybe even three qualifiers.

As long as it has at least one good qualifier, you’ll probably be doing pretty well.

Another way for you to see if there’s any engagement around this topic is to just go to YouTube which is the second biggest search engine, and to look to see if there is interest around this particular topic. The best thing to do is just look at the videos and look at how many views each of these videos has around this particular topic.

YouTube Qualifiers

Then one last thing you can do is to use Amazon, especially if our topic like this is basically a supplement. Go to Amazon and see if there are products around this particular keyword phrase.

Amazon Qualifiers

As you can see, there are definitely products just for this specific topic. That’s a good sign because it’s showing that companies are willing to invest in this topic, so there’s a lot of money in this topic. That is a great sign, because one of the biggest qualifiers is cold hard cash.

We can basically conclude that this keyword is qualified. In fact, there are so many factors showing that this keyword is qualified that it is way overqualified as a keyword to go after.

Now, what is the next part of this process?

After I’ve solidified the fact that this is a good idea to go after, I want to do a deep competitor analysis for this keyword.

There are two parts to an effective competitor analysis.

Analyze the Competition

The first is going to be examining external signals. Those are going to be backlinks and social signals and then the other part of the analysis is to actually analyze the pages that are ranking.

I’m back here on Ahrefs. I want to start looking at the quality of links that these particular websites have or at least these pages have.

I love to export these results.

Ahrefs Export

Then what I want to do is clean up a lot of this stuff because it’s not really important from a competitor analysis standpoint. Things such as last update, return rate, all that stuff is going to be pretty useless for keyword analysis.

Then I like to get an average of each of these categories. Once you have all your averages laid out, this is a really good way to get a 30,000-foot view of the competition for this keyword vs. your website.

Data Averages

I’m just going to show you a hypothetical situation. You want to look to see what you’re up against.

In this case, I can tell that one person or one competitor is dominating the backlink quantity.

The problem with looking at this from an average standpoint is that clearly the first result is overpowering this number. So if we disregarded this guy, it would probably look a lot different as far as the average backlink total.

The other big column, which is probably the most important column here, is the linking root domains because this number right here, 30, is the high end of how many linking root domains you would have to get to rank for this keyword or to at least compete with this number one person. You can obviously get much less depending on how strong your website is relative to the competitor.

The other big piece is Domain Rating (DR). When you look at this, it’s interesting because the top ranking domain only has a domain rating of 50, but they’re able to make up for their lack of domain rating because they have the exact match domain.

These are two really good signs that you could compete for this particular keyword because you have two very weak domains that are ranking mixed in with domains that are much stronger like this which is Amazon, of course, 95.

You can usually beat Amazon because it’s just one product so you can beat them from a content perspective.

But I would be concerned if this domain rating was much higher.

If it was around like 70 or 80, that would be a lot more concerning. But in this case, seeing that the number one ranking result is a 50 domain rating, which is still pretty strong.

But the big takeaway here is to always compare your website against the competitors, and that’s what matters.

If you have a domain rating of 50, you know you can compete for this keyword because there are websites ranking that have domain ratings far lower than yours.

But if you have a lower domain rank than every single ranking result, then you know you’re going to have to work way harder to rank for this keyword in most cases. That’s going to mean maybe getting more backlinks or creating a far superior page than everything that’s ranking.

Examine the Backlink Quality

The next thing I would want to do is to look at the actual quality of the backlinks that these competitors have. In this case, these guys don’t have a ton of backlinks going to their pages so I would just look at this first one to see what his backlinks actually look like.

I’m back on Ahrefs and I’m just going to put the target URL in here so this is the number one ranker for that keyword phrase.

Once the analysis is finished, go to backlinks. Basically what I want to do here is I want to see does this number one ranking result, the guy who’s dominating for this keyword phrase, have good, high-quality backlinks? Right away, the first thing I notice is a lot of his top links are NoFollowed.

I would go ahead and make sure that we’re only looking at Follow links.

Ahrefs Backlinks

Now, we’re looking at just the Follow links that this particular person has.

Right away the first link that I notice that they have is a .gov link. Yes, they legitimately have a Follow link on a .gov website. That is a huge boost for them but that’s not to say that you can’t get a link on this page as well because clearly this page is willing to link out to external websites. You could definitely craft a way to get your link on here with a little bit of outreach.

You don’t need to go super deep analyzing every single link. You just want to see if the majority of their links are high quality. If the answer is yes, you know that you’re going to have to get very high-quality links as well.

The next thing that I would do is I would go through each of these competitors and I would export all of the links that are linking to them. This is going to be the beginning of building your link prospecting database.

This is a really important part because you want to be prepared out of the gate as opposed to having to scramble after you publish. You already know that as soon as you publish, you have link prospects ready, you have potential sharers ready and you’re just ready to promote this page like crazy so you can push it up as fast as possible.

Analyze Your Competitor’s Pages

Now, it is time for my favorite part of this process, which is to analyze the actual pages that are ranking. This is the most exciting part for me because I really love creating SEO content and trying to rank it in Google. It’s like a weird obsession of mine.

Let me show you the way that I would go about analyzing a particular set of results and showing you how to find weaknesses in your competitors that you can jump on so that you can beat them very, very fast.

I am here on the website that is ranking number one for trace minerals. Right away one of the biggest reasons why they are ranking is because they have an exact match domain. It’s probably likely this domain has been around for a while, but that’s not the most important part.

We want to just look at the possible reasons why this page is ranking. When we look at it, it looks like it is just a company selling trace minerals. This homepage is just dedicated to the products that they sell. It’s not a comprehensive piece of content by any imagination and it’s literally just a homepage of an exact match domain.

In this case, I’d be pretty excited to see this because I know for a fact that I’d be able to beat this particular page with a more comprehensive piece of content because just a homepage like this is not super exciting in any way.

But the one thing we really want to take note of is what types of results Google is serving for this keyword because that’s going to give us an idea of how to satisfy search intent for this keyword. In this case we know we have a homepage ranking without much content. You don’t need to get super crazy about this but you just need to take notes of the intent that’s going on here.

I have moved on to competitor number two. I noticed a few things right away. They have a low word count, but first let’s see what the search intent is. It’s just an article.

Right away one thing I noticed is that I can definitely create way more words and content on this page than they have. It looks like they have about 1,900 words. We know right away that we can beat this person just on word count alone.

They are doing some good things. For example they have good outbound links. They’re linking to authoritative resources so that’s great, but it looks like they’re using stock photos.

What you can do is search this image in Google and see if this is a stock photo in any way. It looks like this photo has been used across multiple websites and, yes, it is a stock photo 100%. That is one thing that you can take advantage of. You can create unique photos for your brand as opposed to using the stock photos.

As you can see what I’m doing right now is I’m basically trying to poke holes in their strategy and trying to find small things that they’re doing incorrectly that I can take advantage of with my piece of content.

The other big thing is I wouldn’t have a huge picture like this to push the content way down. From a readability standpoint, we can definitely beat them on that as well. Also the fact that this entire first block is all bolded is another thing that we wouldn’t be doing.

The other big thing that I’ve noticed is this page does not have video. It does not have audio and it doesn’t even have any infographics which are all golden opportunities in this situation.

The third competitor is Amazon. I don’t normally do deep analysis of Amazon because clearly they’re ranking because of how authoritative they are. But the one thing I recommend you do when there is an Amazon result is go to the reviews and also go to the comments, questions and answers because you can find all kinds of topics that you can cover in your content asset right here.

Just looking at this product, there are 507 reviews so there’s all kinds of information about this particular trace mineral product. You can find all kinds of stuff in here that you can use to deepen your content even further.

What I would do is I would just literally take some time and dig through this and look for certain points that I can maybe address in my piece of content.

I’m onto the fourth competitor. I’m just going to analyze this competitor and one more because I’m already seeing the trend around this particular keyword phrase.

Just looking at this alone right away, you can tell this is probably a stock photo. Looking at about a thousand words on this page and looking through this content, it looks super dry, super boring and does not look fun or entertaining at all so you can take advantage of this very, very easily.

It doesn’t look like they put very much time or effort into this at all, so you can definitely beat this particular person. That’s a good sign right away when you see a result that’s clearly not well-developed and it’s ranking well.

I’m on the fifth and final competitor for this target keyword. Just like the other ones, it looks like they’re using a stock photo once again, and we’ll go ahead and check the word count. It looks like we’ve got about 1,900 words for this particular competitor, and I do not believe there are any video, audio, infographics or unique media at all.

Looking through this, once again it looks relatively interesting but it’s not going to be anything too exciting. Just a huge block of text and most internet users would not get through this because of the way that their content is designed and the readability around it.

You should get super excited when you look at these results because there is a ton of opportunity to dominate for this keyword.

This competitor analysis as you can tell is just to see what we’re up against. Now you have to actually figure out how you’re going to compete for this keyword.

What are you going to create? What are you going to do to actually beat these people?

Develop Your Content Strategy

Just looking at this information alone, we can figure out how to tackle the search intent for this keyword phrase. We know three out of the top five results are articles, so we can create an article. That’s always going to be my preferred way to satisfy search intent because you can go super in-depth with an article or a guide and generally they’re much easier to rank than a homepage, product page, or category page, for example.

The first step is we’re going to write an article and then we’re going to look at the total word count. Our target word count would probably be in the 3,000 to 4,000 range.

These are the main things that came to my mind right away if I were going to create a piece of content. This is basically what I do for every page that I want to rank. I just create a basic strategy.

In this case, we know it’s going to be an article. I would be prepared to write at least 3,000 to 4,000 words for this single keyword.

I would then take unique pictures for the content. If you’re promoting a particular mineral, you should try to get your hands on that mineral or you should get your hands on a product related to that mineral and take real professional pictures. Put those in the content because that makes it way better and way more unique.

The next element is to record a video around this topic so that you can put it on the page you want to rank so that you can increase dwell time.

None of your competitors have videos so clearly you’re going to have an advantage on that front.

Then you also will have it on YouTube which is the second biggest search engine where you can actually rank for that keyword phrase as well, so it’s a double whammy.

Then the other thing you can do is create an infographic which is optional. What I would do is I would go through this process of writing the article, getting the unique pictures and recording the video and then see how well that performs.

If you still feel like it’s lacking a little bit, you can add more media elements to it to increase the level of uniqueness and quality.

Then some other micro stuff you can do. You should be adding more external links to authoritative resources, so that’s going to be .gov websites or any authoritative resource in the health industry.

Use more headings. Break the text out more, and most importantly, simplify the content because this seems like a pretty dry topic, so you need to figure out a way to make it not as dry and make it way more interesting and entertaining.

Most importantly, dumb it down a little bit. You’re not writing to people with PhDs. You’re writing to the average person who is just wondering how trace minerals are going to help them.

One thing you can do is you can actually use Hemingway writer which will help a lot with simplifying your writing.

Create Your Content

Now, I’ll quickly cover how I would go about creating this piece of content. The first thing I would do is outline the content, so just make sure you set up your bullet points.

Then I would go out and find unique data and unique research and even just any unique information that I can, and throw that in there. That’s going to increase the depth of the content. Look through journals and really authoritative resources for real data and real unique research.

Then, as I mentioned previously, go on Amazon and find those little ideas so that you can deepen the content even further. Then, the people that are reading it will think, “Wow, it seems like this person read my mind.”

But in reality you just looked at all the information available to you and you created the most comprehensive and most valuable piece of information for them.

The next thing is to actually put in the work. You have to actually write the content or you need to hire a subject matter expert to write the content for you.

Then after that, you just have to edit the content. Lastly, you need to optimize the content. Once it’s optimized, you just need to publish it.

From there, all you have to do is go out there and promote this great content asset. Obviously how you go about creating this content asset is going to vary.

But the main objective should be for you to create the most valuable piece of content around this topic and to be the most informative page on this topic. That’s really where your main goal should be.

If you do that well, it makes the process of promoting it much easier.

The last thing that I didn’t cover is actually the first step really is headlines. You really need to obsess about creating a strong headline.

One of the best things you can do is use one of my favorite tools. This tool from Advanced Marketing Institute is probably one of the most used tools that I have. Every time I come up with a headline for my blog post or a sales page or an Instagram post, I always use this tool to see the quality of the headline.

I’ll go to one of the competitors. We’ll take their headline and we’ll see how well that headline performs in this tool.

That headline does not perform very well at all so you know that you can create a way better headline that can generate more clicks, more shares and generate way more interest for the topic.

I recommend is writing at least 10 to 20 different headlines and then just running them through here and eventually you’re going to move these words around. You’re going to figure out a headline that is really captivating and cool.

That’s pretty much it. This analysis was really easy because my conclusion is that this is a good keyword to go after.

It’s low competition for the most part, and there is huge opportunity to dominate with a really amazing content asset. I would be excited about this keyword and I would definitely be going after it if this was the niche that I was in.

I hope you got a lot of value out of this article. Thank you so much for reading and I will see you next time.

For this go-round of “How to Rank,” I’m going to show you how to rank for “wine racks.”

I’ve spent a lot of time on how to validate keywords and content ideas, but now I’m going to focus more on the content strategy and marketing side of things. Before I get into that, let’s get a feel for this keyword. The best place to start is with Ahrefs Keyword Explorer. Right away, you’ll notice that this keyword is dominated by authority websites and keyword-rich domains.

Additionally, since we want to model the search intent for this keyword phrase, you’ll also notice that the majority of the results are category pages and home pages. This means that we should also try to rank a category page, because it makes the most sense in this situation.

The challenge is that you have to try to beat some very authoritative websites. The good news is that there are some workarounds for this. First, you’ll notice that an Amazon page ranks high, as is normal. This means you can create a parasite page on Amazon and try to rank that instead, since it’s easier to piggyback off Amazon’s existing authority. Of course, this is only possible if you’re actually selling a wine rack product; if you’re an affiliate, this won’t work.

The other strategy, which applies to any scenario, is to develop an amazing category page and then build your overall website authority by using your blog as the catalyst. First, let’s start with how to structure the category page.

Structuring a Category Page

Since your website likely doesn’t have the level of authority that the competitors do, you’ll need to go above and beyond with your category page. The first place to start is with design and user experience. Do everything in your power to make your design and user experience better than that of your competitors, given your resources. Examine top ranking results, such as It has a dated and basic design. The user experience isn’t that great because there are too many options, too many distractions, and no clear direction for the user on the home page. In short, most users probably suffer from information overload on this page. In general, this is why home pages aren’t great for selling, because most lack clear direction.

Category pages, on the other hand, are focused. Your category page should be designed to give your users all the information they need about wine racks, with nothing left out.

Placing Videos on Your Category Page

You need to establish yourself as the authority on wine racks, and the best way to accomplish this goal is to develop and place a video on your category page. The good news is that you don’t need to be a creative genius to develop a great and informative video; all you need to do is dig around some existing FAQs. Go to Google and enter this simple search query: “Wine rack + FAQ.”

Then, make a list of all the questions you find. Your video should answer these questions and more. You can also use a tool such as Answer the Public to find informational keywords as well. Ultimately, the goal of your video should be to educate your prospects so that they’re confident that they’re buying the right wine rack for their particular situation.

Creating Text Content That Informs

Next, develop more text-based content. This content should be above the fold, but it should be collapsed so that it doesn’t push the products below the fold. More text-based content is usually beneficial, as long as it isn’t rehashed information. Make it unique; make it better than what currently exists.

Linking to Helpful Resources

You can also link to other helpful wine rack-related resources on your site, if you believe you can’t cover everything on this one page. You have to remember that most internet users aren’t ready to buy on the first visit. That’s why you need to do everything in your power to build trust and rapport with them, and that’s accomplished through education.

Utilizing Custom Images

One other important element is to make sure you use custom images for all the products on your category page. This is easy if you’re actually selling wine racks; however, if you’re an affiliate, go to a local store that sells wine racks and find the models you’re promoting. Then, take pictures of them; it’s honestly that simple!

To summarize, your content strategy is to be more helpful than your competitors are.

Boosting Your Amazing New Category Page

You need to take some micro-actions at this point. After you’ve created your amazing category page, you should leverage existing assets on your site. That means running your site through Ahrefs to see what pages have existing backlinks. Then, if the pages are relevant, you should internally link to your new category page to give it a nice boost out of the gate. I also recommend that you install a Facebook pixel on your site, and then create a custom audience for people that visit that specific category page; that way, you’ll be able to re-market to them. So, that’s the 30,000-foot view on developing an effective category page, but that’s just the first stage.

The problem is that it’s incredibly challenging to acquire backlinks to a category page. Not only that, but it’s unnatural as well. That’s why you need to focus on building your site’s authority overall by acquiring backlinks to content assets on your blog. You can then drive that link equity to your category page. This is what I like to call the reverse silo. In short, it’s a content-centric model. How do you do it?

Creating a Content-Centric Model

The first stage is to identify informational keywords that you can target on your blog. I recommend starting with your wine rack competitors. Simply analyze each competitor in Ahrefs to see if they have any informational keywords for which you can create a separate content asset. For example, let’s look at the likely top competitor: Put the competitor’s URL into Ahrefs Site Explorer.

Once the analysis is complete, click the top pages under the organic keywords section.

I recommend starting here because you’ll be able to decipher category and product pages from informational pages.

Extracting Keywords

In this case, there’s a page for the target keyword, “wine bottle dimensions.”

This informational keyword is perfect to target on your blog. Another great informational keyword down the list is, “inexpensive gifts for wine lovers.”

Although this keyword doesn’t have much search volume, it’s probably still worth going after. My personal preference for minimum search volume is 100 and above. This keyword gets around 200 searches a month, so it would be a target for me if this were my website. Just keep going down the list and copying all the informational keywords you find. I recommend repeating this process for all your wine rack-specific competitors.

Then, after you’ve extracted informational keywords from all your competitors, I recommend broadening your search outside of wine racks. That’s because there’s a limited amount of information to cover when it comes to just wine racks, but there’s an unlimited amount of information to cover when it comes to the broad category of wine. The best place to start looking for informational keywords related to wine is Answer the Public. Simple enter your keyword and start the analysis.

There will be countless keywords and content ideas to cover here. Copy these keywords and add them to your keyword database.

After that, run a Google search for “wine.” Two results are sure to stand out: and a Wikipedia entry for wine. Run both through Ahrefs and extract as many informational keywords as you can. Let me just say that Wikipedia is an absolute gold mine for finding informational keywords. I also recommend looking through wine communities on forums, Cora, Reddit, and Facebook for additional informational keywords.

Promoting Your Website

All right, now you know what you need to do on the content strategy front; it’s time to promote your website and content. The first action I recommend is extracting backlink opportunities from that Wikipedia listing we discussed. Many bloggers link to Wikipedia as a resource because they couldn’t find anything better. That means a great opportunity for you. Number one, you know these bloggers are willing to link out to resources. Number two, you can easily create a piece of content that’s much more informative and personalized than what’s on Wikipedia.

After that, I recommend you begin building up your database of wine bloggers and influencers. The best way to find these individuals is to use Google. Use search strings such as “top wine bloggers,” “best wine blog,” and “list of wine bloggers.” Add these opportunities to your link prospect database. I also recommend adding the actual pages that listed the bloggers, because these are also link opportunities; meaning, you can get on these lists as well.

The next step is to find blog rolls. There are some of the easiest links to land if you have a decent blog. Just go to Google and enter a simple search string such as “wine + blog roll.” Your goal is to be listed on these blog rolls as well. There are a few ways to accomplish this goal. First, you can use the broken link checker Chrome extension to find broken links in their blog rolls. You can then leverage this information. Secondly, you can just ask them if they can include you in the list. Lastly, when all else fails, offer to pay them to get on the list.

The next part of the process is finding guest posting opportunities. Just go to Google and enter some simple search strings, such as “wine + guest post,” “submit guest post + wine,” or “write for us + wine.” In addition to these actions, I also recommend running each wine blog you find through Ahrefs and then extracting link opportunities from each. Examine what their top linked pages are. Then, use this as inspiration to create similar content assets because you already have that validation.

Outside of link acquisition, I also recommend making your presence felt in wine communities on forums, Cora, Facebook groups, and Reddit. Add value to these communities and become a trusted contributor. You’ll be able to promote your content assets within the group because the members like and know you. I also recommend you consider promoting your content assets using Facebook ads, and I came to this conclusion because what I found in BuzzSumo. Go to BuzzSumo, enter “wine,” and start the analysis. You’ll notice that the primary social channel for sharing wine-related content is Facebook, meaning it makes sense to run targeted Facebook ads promoting your content knowing that people are willing to share such assets.

My last recommendation is to broaden your research even further and look for opportunities in the larger food niche. So, that’s pretty much everything I’d do to rank for “wine racks.”

  • Create an incredible category page targeting wine racks.
  • Find informational keywords and create content assets around those keywords on my blog.
  • Internally link within the content assets to my wine racks category page to prep for future backlinks.
  • Build my link prospect database.
  • Begin the process of reaching out to acquire backlinks to my content assets.

That’s it; just keep repeating this process of creating incredible content assets and acquiring backlinks and you’ll start dominating the niche. The best part is that you’ll no longer need to rely upon just ranking for wine racks because you’ll be ranking for tons of other keywords that’ll likely drive sales anyway.

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About the author

Nathan Gotch

Nathan Gotch is the founder and SEO director at Gotch SEO. Listen in to our new podcast, The SEO Life or watch some of our actionable SEO training videos on YouTube!


  1. Hi Nathan. Great initiative for starting this video series. Learned a lot from the first two episodes. Thank you for sharing. Cheers!!

  2. I am really happy to say it’s an interesting post to read . I learn new information from your article , you are doing a great job . Keep it up

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