Important Digital Marketing Stats for 2020

Want to see the latest digital marketing stats? You’ve come to the right place. Check out some of the best and latest digital marketing stats.

Some of the stats you’ll find here include:

  • SEO
  • Video marketing
  • Social media marketing
  • Chatbot
  • PPC and online advertising


1. The first organic result in Google Search has an average click-through rate of 28.5%. (Search Engine Journal)

2. Google accounts for over 75% of desktop search traffic, worldwide. That’s more than Bing (9.97%), Baidu (9.34%), and Yahoo (2.77%). (NetMarketShare)

3. SEO is responsible for more than 1000% of traffic compared to social media. (BrightEdge)

4. The Google search algorithm is made up of more than 200 different factors to determine website ranking. These include whether or not a website is secure, if it’s mobile-friendly, page speed, and of course, the quality of the content. (Backlinko)

5. 53% of US consumers will use a search engine to research a product before they buy. (Google)

6. 90.63% of web content receives no traffic from Google. A lack of backlinks is one of the main reasons for this. (Ahrefs)

7. 75% of users don’t scroll past the first page of search engine results. (Hub Spot)

8. More than 50% of all website traffic comes from mobile users. (Statista)

9. 70% of marketers believe they see better results from SEO than PPC. (Databox)

10. Searches for ‘where to buy xxx’ and ‘xxx near me’ have increased by 200% in the last two years. (Google)

Video Marketing

11. 81 of businesses use video as part of their marketing strategy. (Hub Spot)

12. 33% of the time people spend online is spent watching videos. (depositphotos)

13. 6 out of 10 people prefer online video platforms to TV. (Google)

14. After Google, YouTube is the second most visited website. (Alexa)

15. YouTube has over 2 billion logged-in users. (YouTube)

16. 75% of video views come from mobile devices (eMarketer)

17. Meanwhile, 89% of business video views come from desktops. (Vidyard)

18. Videos on Facebook are watched by 500 million people. (Neil Patel)

19. When someone watches a video, they retain 95% of a message, compared to 10% of a message in a text. (Insivia)

20. 92% of people watching a video on a mobile device will share it with others. (Wordstream)

Social Media Marketing

21. 89% of marketers use Facebook in their marketing strategies. (Sprout Social)

22. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active on social media. (eMarketer)

23. 54% of social media users use their platforms to research products. (GlobalWebIndex)

24. Instagram has more than 1 billion users. It has seen a huge growth in recent years. (Statista)

25. More than 72% of teenagers use Instagram. (Sprout Social)

26. 90% of Instagram accounts follow a business on the platform. (Instagram)

27. Wednesday at 11 am and Friday from 10-11 am are the best times to post on Instagram. Wednesday is the best day to post, while content posted on a Sunday receives the least amount of engagement. (Sprout Social)

28. 64% of Instagram users are under 34. (Statista)

29. 92% of user interaction on Twitter comes from link clicks. (Hub Spot)

30. Of the people who contact a company via Twitter and receive a response, 83% said they felt better about the company and were more likely to do business with them. (Twitter)


31. Chatbots are proving profitable for the finance, healthcare, travel, real estate, and education sectors. (Chatbots Life)

32. “Getting a quick answer in an emergency” is the most common cause of using a chatbot, followed by “resolving a complaint or question”. (Drift)

33. 40% of millennials use a chatbot daily. (Marketing Dive)

34. Chatbots can help reduce customer service costs by 30%. (IBM)

35. ‘A lack of understanding of the issue’ is one of the users’ most common concerns about using a chatbot. (NewVoiceMedia)

36. More than 50% of consumers expect businesses to be open 24 hours a day, 7 days a week. (Oracle)

37. 47% of customers would be willing to make a purchase through a chatbot. (Hub Spot)

38. Online stores using Facebook Messenger and an abandon cart chatbot have been boosting their revenue from 7 to 25%. (Chatbots Magazine)

39. 43% of consumers say they prefer to deal with a real-life assistant over a chatbot. (Drift)

40. Juniper Research estimates that chatbots will account for $112 billion in retail sales by 2023. (Mobile Marketer)

PPC and online advertising

41. Paid advertising has a CTR of 11.38% on Google. (Sparktoro)

42. Global online advertising spend was worth $106.5 billion last year. (Statista)

43. 80% of marketers allocate some of their budgets to search, social, display, and remarketing ads. (Social Media Today)

44. The average cost-per-click for an ad on Google is $2.69 (WordStream)

45. According to Google, mobile search ads can raise brand awareness by 46%. (Google)

46. 75% of search engine users believe ads will help them find what they’re looking for easier than if they were looking on a website. (Clutch)

47. Advertisers can see a return of $2 for every $1 they spend on Google Ads. (Google)

48. Consumers who come from PPC are 50% more likely to make a purchase of organic visitors. (Unbounce)

49. Google ads are seen by 90% of web users. (Website Builder)

50. 46% of internet users can’t easily tell the difference between PPC ads and organic results. (Markin Blog)

The digital marketing world is vast, and it’s constantly changing. Keeping up to date with the latest digital marketing stats can help make you a better digital marketer, ensuring you’re aware of the latest trends and can base your efforts based on what channels and methods are the most effective.

There are plenty of other digital marketing stats out there, these are just a handful that covers several topics.

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Gotch SEO Team

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