Success Stories

Chris Leach

Chief Executive Officer of 310 Creative – HubSpot Diamond Partner

Chris Leach

What first drew you to the SEO industry?

Top of funnel tactics to increase website visitors

What encouraged you to join Gotch SEO Academy and learn with us?

Better playbook for client SEO

What has the value of a Gotch SEO Academy education meant to you?

For this first course I have taken: Framing realistic expectations in proposals to weed out leads that are not a good fit and increasing CLV for impatient potential clients.

What are your plans for the future?

Refine our existing client SEO playbook and improve our own link building approach through your knowledge

Is there any advice you’d like to share with new students who are aspiring SEOs?

Framing SEO as a profitable top of funnel channel. Leads want to hear but a full final approach, not just talk on the phone so aspiring SEO’s need to start talking about approaches to nurturing leads into of the middle and ultimately bottom of the final through persona-driven content marketing.

After all, increased website traffic means nothing if you don’t have conversion tools in place and nurturing tools in place.

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