Miles Beckler Has Over 152,000 YouTube Subscribers (Here’s How He Did It)

Miles Beckler is a digital marketing expert who has amassed 152,000 subscribers on YouTube. He’s accomplished that through consistency and ridiculous amounts of content production. Miles has a wealth of experience in affiliate marketing, YouTube marketing, and digital marketing in general. Miles Beckler Has Over 152,000 YouTube Subscribers (Here's How He Did It) by The …

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How Gael Breton Escaped Client SEO & Built a Full-Time Income Through Affiliate Marketing

Who Gael Breton and why should you listen to him? Well, first Gael is a tremendously talented affiliate marketer who specializes in building “authority” websites. Gael got his start in the SEO agency world and transitioned into owning his own properties. How Gael Breton Became the Authority Hacker by The SEO Life Podcast In this …

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#7 – SEO vs. Sales: What Should You Focus on?

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Transcript

Welcome to the SEO life podcast, in this episode I’m going to explain whether you should focus on getting more organic search traffic or instead focusing on converting the traffic you already have. Let’s jump in.

Every business owner or founder has or will encounter this internal debate at some point. You know you need traffic to make sales, but more traffic doesn’t sales problems. On the other hand, if you only focus on sales, but not traffic, you won’t even know if your sales process is effective because not enough people are going through it.

So, what do you do?

The annoying answer is that there needs to be a fine balance of both. Focusing too much on one is clearly going to take away from the other. That’s the biggest problem I see. Especially businesses that want to use SEO to grow their businesses.

They believe that TRAFFIC is their problem so they go all in on SEO. Then, when their organic search traffic starts to pick up, but their sales stay flat, they blame SEO as the culprit. But deep down inside, you know that SEO isn’t the problem in most cases. If you’re getting more qualified traffic (given you did keyword research correctly) and you’re getting more conversions, then there is a conversion problem.

How you define a “conversion” is going to be different for every business. For example, a conversion for local wedding photographer would be a contact form submission or phone call from a lead. On the other hand, an e-com store would consider a conversion to be a direct sale. And lastly, in an information business like mine, I have two types of conversions. First, someone joining my email list is a conversion because that eventually leads to a sales funnel. My second conversion is going to be on the sales level.

So, on the other hand, if your conversions are solid and your closed a high percentage of leads, you then know that you should focus on driving for traffic to the top of your funnel. Your conversions may be high on a small scale, but you really won’t know how effective your sales process is until you get a large number of people to go through it. Traffic is the solution.

But what I just outlined is critical. You need to establish a strong conversion and sales foundation BEFORE you focus on traffic. Then, you’ll be able to iterate on this process as more prospects go through your funnel. In reality, most people just immediately jump into getting more traffic because this is what most Internet Marketers push. I’m someone who’s obsessed with driving organic traffic from search engines, but I’m telling you that your conversion and sales process is far more important.

It doesn’t matter how much traffic you get if you can’t turn those prospects into customers. It’s no different than have 20,000 Facebook fans who never buy from you. Having a lot of traffic or lots of Facebook fans is practically worthless if people aren’t buying from you.

You have to spend your days figuring out how to get more people to buy from your brand. SEO will NOT solve your business problems. I would say that most businesses I’ve worked with do not need to prioritize traffic growth. They need to prioritize optimizing their sales funnel.

In fact, I believe that it’s a much better use of resources to test your sales funnel using paid advertising. SEO campaigns are a big investment and you won’t know if your sales funnel is effective or not for at least 6-12 months in most scenarios.

That doesn’t mean you shouldn’t do SEO. It just means that it’s not a great channel for testing sales funnels. Paid traffic is the clear winner for that purpose. The beauty of this strategy is that you can test your funnel using cold and warm traffic. Then you can iterate on your funnel and make it more effective WHILE your SEO campaign is in its early stages.

As a side note, this is good reason why you shouldn’t purely rely on SEO as your primary channel. Sure, I believe it’s the best channel because it’s organic and you know exactly what people are looking for when they come to your website. However, relying on one of anything is generally a bad idea. There are so many marketing channels that a business can tap into outside of search that it would be borderline insane not to at least test them.

In my experience the best move to combine organic search with paid advertising. My favorite combo is SEO and Facebook ads. The latter may change as I test other ad platforms, but throwing in paid advertising is a great way to continue growing your business while you wait for your SEO campaign to start getting results.

Plus, like I said, it’s one of the best channels for testing your sales funnel. And by the time your organic search traffic has picked up, you’ll have a fully tested and optimized sales funnel so you can start converting this traffic right out of the gate.

So, with that said, this episode of the SEO life podcast was a major rant, but I hope it helped you understand that you need to develop, test, and optimize your sales funnel BEFORE you begin focusing on organic search traffic growth,

That’s all for today. Thank you so much for listening and we’ll talk soon!

#6 – Why Overthinking Kills Your SEO Results

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Transcript

There is an unlimited amount of SEO information you can consume online and this is often the problem. Anyone can give SEO advice and you get instant access to it. You then start to fill your mind with loads of information, most of which is probably conflicting, and this will eventually leads to action paralysis. Too much information causes you to second guess your actions. Question what works and doesn’t work. And ultimately stops you from taking important actions.

That’s why in this episode of the SEO Life podcast I’m going to explain why overthinking and over-complicating the SEO process, kills your results and then what to do about it. Let’s jump in.

The obvious reason why overthinking or second guessing your actions is a killers of your results is because it stops you from taking action. Taking action is the key to learning SEO and getting results. It doesn’t matter how much you think you know about SEO because the only way to truly know is see what happens after you make a move. A move will either produce a positive or negative result. Do this thousands of times and you’ll see what works and doesn’t work. I will say this is rugged path and it’s the path I personally took to learn how to do SEO.

I’ll never forget the day I basically enough is enough and I stopped consuming ALL SEO information unless it was to solve a specific problem that I was encountering. No more reading about the latest updates, no more reading forums threads, and no reading debates on Twitter. I shut it all off and focused on taking action with the limited knowledge that I had. This was the best decision I’ve ever made.

Sure, I failed repeatedly and it probably took me way longer than other people, but I learned through experimentation. And when you learn through experimentation, you never forget. Let’s face it, much of the SEO information you digest is probably forgotten because most people never take action on it. The truth is, reading without action is borderline pointless. If you aren’t taking action on the information than you’re reading for entertainment. Not for building a skill. That’s why I still don’t read many SEO articles or marketing content. And if I do decide to read or digest one, I’ve made it a rule to create an action list for every single piece of content I digest.

Personally, I don’t read marketing content for entertainment. I read it to learn from others and to get better results. That’s it. There’s nothing romantic about it. Get the information you need, create an action list, and take the actions.

The biggest problem with SEO is that it’s SO easy to overcomplicate the process. In fact, a lot of SEO agencies WANT businesses to believe SEO is complicated, technical, and too advanced for them to take in-house. Of course, this serves their special interests which is to look companies into monthly retainers. But deep down inside every qualified SEO knows that SEO isn’t that complicated.

If you understand just the 30,000-foot view of SEO and then take action on it, you’ll be smarter than most of the world. Here’s what the 30,000-foot view of SEO looks like:

  1. Find Keywords to Target
  2. Make Sure Your Website Has a Positive User Experience
  3. Choose Your Target Keywords Based on Competition Levels
  4. Create Incredibly Valuable Pages Around Your Target Keywords
  5. Acquire Backlinks on Relevant Websites
  6. Repeat Steps 4 and 5

That’s the 30,000-foot view for a national campaign. If you’re working on local campaigns, there is an additional step or two. Now to be fair there are many micro steps within these larger marco actions, but here’s how your thought process should be if you’re working on a new SEO campaign.

So, you know that the first step is find keywords. So if you don’t how to find keywords, this is the time to research that. Once you learn how to find keywords, you immediately start trying to find them. You see how different this is? You’re not trying to learn the entire craft of SEO any more. You’re learning the most important steps one at a time. Isolating each step makes the process far less complicated.

So, that’s all you need to do to stop overcomplicating SEO. Only digest information when you have the intention of taking action or when you’re trying to solve a specific roadblock. Otherwise, you should be trying to figure it out yourself and testing. I also recommend you look into the difference between Just-in-Case learning vs. Just-in-Time learning. I’m a big advocate of the second one. I do believe there is some value in the Just-in-Case learning model, but the problem is that it’s really hard to learn that way. You can store all kinds of information in your mind, but it doesn’t mean anything else you’ve taken action on that information. For example, you can go to business school and LEARN about how to start a business, but I can guarantee you, you’ll learn more about starting a business by actually starting one.

Action leads to accelerated skill and knowledge acquisition in my opinion. Trust me… There is no book on this planet that could prepare me for some of the stuff I’ve encounter in my business over the last 5 years. Any way, definitely look into Just in Case and Just in Time learning. It’s extremely valuable. And most importantly, don’t over complicate the SEO process. Learn the bare minimum, take action, learn from the outcomes, pivot, and repeat.

That’s all for episode of the SEO life podcast. Thank you so much for listening and please subscribe if you got value from this. Talk soon.