Lead SEO at Key Marketing Group
What first drew you to the SEO industry?
I had gone back to school and needed to learn a few random skills to make myself a more attractive hire once I graduated. Truthfully, falling into the SEO industry was a happy accident. I learned as many digital marketing skills as I could and SEO happened to be the one that was needed by my current employer the most. Once I had showed some aptitude for it, I doubled down on my SEO education and it payed off very well for me and my employer at the time.
What encouraged you to join Gotch SEO Academy and learn with us?
I currently work at a fast growing SEO agency and we were looking to create a more unified approach to helping our clients succeed. My colleagues and I each have our strengths and weaknesses, but by creating a uniform approach to SEO, we could all cover each others bases and provided the best service possible to all of our clients. This industry is everchanging and you need to continue your education to stay sharp and improve.
What has the value of a Gotch SEO Academy education meant to you?
Having learned my SEO fundamentals from the SEMrush courses and industry leader podcasts, the idea of a practical, hands-on approach has meant that not only can I learn about how to be a better SEO Specialist, but I can also apply this knowledge directly to my day-to-day tasks. This has helped me grow as a professional while also providing valuable insights and business for my clients. Nothing feels better than having something positive to show for all your hard work. Taking pride in what you do gives you a sense of fulfillment and allows you to appreciate your growth.
What are your plans for the future?
Growing our business and being the best that I can be in my field is top of mind. I’ve worked in many fields over many years and this is the first time that I’ve been a trained professional in an industry that is relevant and prosperous. I’ll be chasing down new achievements and new heights as we become the best B2B SEO agency in the country!
Is there any advice you’d like to share with new students who are aspiring SEOs?
This is a great time to get into a field like SEO. I work with owners of multi-million dollar companies who are extremely intelligent that look to me for answers and guidance. You too can be the expert in the room, the master of your subject. It’s a job that is not going out of style any time soon, and the future seems very bright for us!