What’s the Best Video Format for Youtube? (2023 Update)

MP4 is the best video format for YouTube. YouTube does recommend using MP4 with H.256 video codec and AAC audio codec because it produces high-quality videos with small file sizes. MPEG4, MOV, AVI, FLV, 3GPP, and MPEG PS video formats are also supported on YouTube.

I’ve always used MP4 as my video format on YouTube, and it’s helped me go from 0 to 20,000 subscribers.

I’ve also been able to rank on YouTube’s organic search for keywords like “SEO expert“:

youtube ranking

Now here’s the truth:

Simply knowing the best video format for YouTube does not mean your videos will succeed.

The way to get more subscribers and views is by knowing A) how to create engaging videos and B) how to promote your videos.

This video will help:

And check these resources if you want even better results on YouTube:

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Nathan Gotch

Nathan has led 100s of successful SEO campaigns in the most competitive verticals like SAAS, health, finance, and law. He's also helped 100s of agency owners scale by systemizing their SEO. Nathan is featured on Ahrefs, Semrush, and Search Engine Journal, and his YouTube channel has over 1 million views.