What’s the Best CMS for SEO in 2019? (10,000 Keywords Analyzed)

best CMS

The last thing you want to do is start a debate about the best CMS for SEO.

(Especially on Twitter)

That’s why I decided to look at the data instead.

In fact:

My team and I analyzed the top 10 ranking SERPs for 10,000 unique keywords to see what CMS is ACTUALLY the best for SEO.

Here’s what we discovered.

The Best CMS for SEO in 2019 is…

Not having a CMS at all!?

That’s right.

According to the data, 58% of the ranking results aren’t even using a Content Management System (CMS).

Best CMS

Even if the data isn’t 100% accurate, not having a CMS is still the overwhelming majority.

But if we remove sites that aren’t using a CMS, the results are far less surprising.

The best Content Management System for SEO is none other than… WordPress!

Best CMS for SEO

Anti-climatic, right?

Here’s a list of the top 21 CMS’s that are dominating Google’s SERPs:

  1. WordPress (45%)
  2. MediaWiki (9%)
  3. Drupal (8%)
  4. Adobe Experience Manager (4%)
  5. Ruby on Rails (4%)
  6. ATG Web Commerce (1%)
  7. SiteCore (< 1%)
  8. HubSpot (< 1%)
  9. Magento (< 1%)
  10. Squarespace (< 1%)
  11. Shopify (< 1%)
  12. Liferay (< 1%)
  13. Django Framework (< 1%)
  14. Joomla (< 1%)
  15. Laravel (< 1%)
  16. Brightspot (< 1%)
  17. Adobe Dreamweaver (< 1%)
  18. Salesforce Commerce Cloud (< 1%)
  19. Wix (< 1%)
  20. IBM Websphere Commerce (< 1%)
  21. Medium (< 1%)

How We Conducted the Study

Let me start by saying that this is by no means a comprehensive study, but there’s a big reason why we shut it down at 10,000 keywords.

Why did we only analyze 10,000 keywords?

We felt that anything more than 10,000 would be a waste of time because it wouldn’t dramatically change the results. We assumed WordPress would be the best for SEO because it’s the most widely used.

As we added more-and-more URLs, the results weren’t changing at that much.

It’s possible that a bigger dataset may alter these results. It’s just unlikely.

Where did you get the data from?

We create a list of seed keywords like “car”, “books”, and “travel”. Then we ran those keywords through Ahrefs’ Keyword Explorer tool and focused on the “Phrase Match” option.

Ahrefs Keyword Explorer

From there, we exported 50 keywords and the top 10 results for each.

Ahrefs Keyword Explorer Export

We repeated this process page-by-page. After we gathered 100,000 URLs from 10,000 keywords, we tested the URLs using What CMS’s API.

What CMS

Unfortunately, we could only copy and paste 1,000 URLs at a time, so it was quite time consuming.

Was there probably an easier or better way to gather this data? Definitely, but we’re just happy we got it done.

Why is this post so short?

Because there’s nothing left to say!

WordPress is the best CMS for SEO in 2019.

The bigger idea here is to make decisions based on real data. Not people’s opinions.

There is one other thing I’m going to prove with this post.

I’m going to prove that you don’t need to write “1,800” words to rank in Google.

You just need to satisfy search intent, create a super valuable piece of content and acquire quality backlinks. Notice how I didn’t say create a super long piece of content.

Length does NOT equal quality.

Watch this video (and subscribe to my channel) to master this concept:

Your Turn

Do you agree or are you surprised by this data?

Let me know in the comment section. Also, if this was valuable please share it with a friend or colleague.

Thanks for reading!

Nathan Gotch
Nathan Gotch

Helping over 700 marketers get real SEO results at Gotch SEO Academy.

Comments

  1. Of course, you’re exactly right! There are way more factors you need to tackle if you want to perform well in organic search. Thanks for the comment James

  2. Thanks for the comment Garry. Totally agree with that! There are many other factors that determine rankings (your choice of CMS has a very small impact in that equation… if any)

  3. Great! Lucky I’m a wordpress user! but then I’m still having difficulty getting do follow backlinks 🙁

  4. As always, great work Nathan! I was gonna guess WordPress, and like one of the commenters on here, I too maybe a little biased haha. I am a avid WordPress user and just love how they make it incredibly easy for just about anyone to create a website. But then, you gotta be realistic and say that it would depend on how well the page and site is optimized for Search. Just because it’s WP, does not necessarily mean that you’d dominate SERPS. Therefore a lot goes into on-page optimization but WP makes it a lot easier to achieve rankings compared to other CMS.

  5. Hi, Nathan Great content again. I am currently using Google’s own Blogger.com using a custom domain. Will I face any SEO related issues?

    Thanks

  6. Not surprised, but I think it is due more to the fact that people know and “trust” WordPress will do the job that they need done to build a website quick and easily…

    It won whether or not it is the “best”, kinda like VHS vs BETA…

    But I would bet that if someone was to take the time and build a site with another CMS and go head to head, it would be the content not the CMS that would win the rankings…

    Interesting spin and take on your blog post though, and sure it is ranking, but is that because it’s running on WP?

  7. Great Post! I had a feeling that WordPress would take the #1 spot although I am a little bias lol.

  8. Maybe, wordpress is good for seo but what if wordpress without seo plugin is that still good on seo..i think not really if wordpress without seo plugin it was nothing too.

  9. I would probably avoid that to be totally honest because of the lack of unique content creation. It may work in the short-term, but it’s pretty dangerous in the long-term

  10. For the first time, I came to know about MediaWiki. I love WordPress! I have been blogging since 2010. I launched several themes on ThemeForest as well. My love with WordPress is really endless. Thanks for the great content!

  11. Thanks Nathan, good info as always. What do you think of plugins like MPG for content generation? https://wordpress.org/plugins/multiple-pages-generator-by-porthas/
    We use it on one of our sites and pull data from a database to create 37k part number pages, as they vary greatly but writing each page individually is very hard. It is driving a lot of traffic and google indexes majority of it. There is value in it from UX perspective but still content is generated. We don’t want to get Panda’ed

  12. WordPress probably has the most top rankers in the SERPS, because it is the most popular web-creation tool. Surely proper analysis of better CMS tools would need to look at what % of websites built using such a tool arrive in the first pages of SERPs. So if 1 website in every 100 websites built using DUDA get into first pages of SERPs, whereas only 1 in every 10000 websites built using wordpress… that would make me favour DUDA… even if wordpress websites have the greatest overall presence in the SERPS.

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