How to Build Backlinks in 2019 (NEW Guide)

Backlinks

Backlinks are the nitrous of every successful SEO campaign.

This new guide will teach how to build backlinks in 2019. Every strategy you will read is battle tested.

Through hundreds of successful SEO campaigns, we now know what does and does NOT work.

Ready to get started? Start watching (or reading):

Need more backlinks? Get access to 7 untapped link building techniques.

Table of Contents

A “backlink” is created when an external website links to yours. This why some people refer to them as “external backlinks” or “inbound links”.

Here’s how it looks in action:

what are backlinks

These links are a large piece of the ranking puzzle.

But before we get into the heavy link building strategy…

You need to make sure that your site is ready for backlinks.

When to Build Backlinks

Many people dive into link acquisition before they’ve built a strong foundation. What you must realize is that a strong foundation (a well-optimized website) makes your link building more effective.

When your backlinks are more effective, you don’t need as many to achieve your desired result!

That ultimately saves you time and money.

So, here’s what you need to cover before jumping into link building:

1. Fix All Technical/UX Issues

Technical issues can hurt User Experience (UX) and UX is correlated to SEO performance (or lack of it).

View this as a foundational stage of the process.

That’s because if speed through this process, you backlinks won’t be as effective.

And what happens when your backlinks aren’t as effective?

You have to acquire more, which costs your company more money.

Here are some technical/UX issues you need to look for:

Redirect Chains

Sometimes the most obvious solutions are right in front of your face. Redirect chains are another simple problem that can boost your site’s authority once fixed.

This is what a redirect chain looks like:

Redirect Chain

Do you see the problem with this picture?

The problem is that “Page B” is acting as a buffer between “Page A” and the final destination “Page C”.

This technical issue is robbing “Page C” of authority.

To fix this you need to 301 redirect “Page A” to “Page C” like so:

Fix Redirect Chains

By fixing a redirect chain you will send authority/link equity directly to the page.

That is more effective than making the link equity pass through a buffer.

302s

There’s some debate on whether or not PageRank passes through 302 redirects. For many years, SEOs (including myself) have always stated that you should change 302s to 301s. This is still my stance. However, he’s what Gary Illyes said about the topic: “30x redirects don’t lose PageRank anymore.”

Gary Illyes Redirects

Is Gary telling the truth? Probably.

But I still don’t think it’s worth the risk.

Out of the hundreds of SEO audits I’ve conducted, I’ve seen a few websites using 302s for their actual purpose (a temporary redirect).

In most cases 302s are nothing more than accidental.

With that said:

It’s my preference to change 302s to 301s if they aren’t being used for their actual purpose.

Reclaim Lost Link Juice (404 Link Reclamation)

404 link reclamation is at the top of the list because it is the easiest.

You can use Google Search Console to find 404s (Crawl > Crawl Errors > Not Found):

404 errors

You can also use Screaming Frog to find 404 as well (Response Codes > Client Error – 4xx):

Screaming Frog 404s

Then to see what 404 error pages have backlinks, just use Ahrefs’ or Majestic’s bulk analysis tools.

Ahrefs Bulk Analysis

Ahrefs Bulk Analysis Tool

I recommend doing both just in case you miss some links.

When you find pages with link equity, you must 301 redirect them to a relevant page on the site or to your homepage.

Fix Broken External Links

Every external link you place on your site leaks authority.

That’s why it’s important to audit your site (here’s an SEO audit checklist) to find broken external links.

This applies to both external links in your content and in the comment section.

You can easily find these broken external links using Ahrefs.

Go to “Outgoing links” and click “Broken Links”.

Broken External Links

You can use Screaming Frog SEO Spider to find most of these issues such 302 redirects, redirect chains, 404 errors, canonical errors, duplicate META data and incorrect uses of directives.

2. Develop a Strong Site Architecture

Developing an intelligent site architecture is the single best way to get the most “bang for your buck” when it comes to link building.

My favorite site architecture strategy is to use a reverse silo.

Instead of trying to acquire backlinks to non-linkable pages (homepages, category pages, product pages, etc), the reverse silo is built to acquire backlinks to content-rich pages.

These may be blog posts or individual information-driven pages.

Here’s how it works:

Reverse Silo

This is a more effective approach for link acquisition because people are much more willing to link to valuable information than sales-driven pages.

With that said:

The ultimate goal of the reverse silo is to distribute link authority (PageRank) from your content assets to your sales-driven pages (via internal linking).

I believe this content-centric approach is the safest way to grow your site’s authority.

Bringing me to the next point:

3. Create Linkable Assets

Every effective link building campaign should begin with creating linkable assets.

First, what is a linkable asset?

A linkable asset is usually a blog post or page that is informationally-driven.

For example, this blog post you’re currently reading is a linkable asset. It’s designed to educate and add value to my industry.

Lee Odden Quote

Not only is it easier to acquire backlinks to a valuable content asset, but it’s much more scalable in the long run.

That’s because you can continue to earn new backlinks overtime without much additional effort. That is, if you created the content the right way.

Read my guide on how to create SEO content to learn more.

At this stage, your website is on a strong foundation so it’s time to start building backlinks, right?

Wait a second.

You need to have a clear understanding of what a “quality” link opportunity looks like before you dive in.

This will help:

7 Backlink Quality Indicators

Not all backlinks are created equally and that’s why it’s critical that you know what a good backlink look like. Here are some guidelines to follow:

1. Relevance

Your #1 link building objective should be to get backlinks on websites that are relevant to yours.

But don’t take my word for it. Here’s what a former member of Google’s search quality team, Andre Weyher, said back in 2012:

Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR. – Andre Weyher

This quote is stating the obvious:

Your link acquisition efforts should begin with the most relevant opportunities.

But there’s a problem with this approach:

Getting 100% exact relevancy for every single link is unrealistic.

That’s why I develop The Relevancy Pyramid framework for prioritizing your link opportunities.

The Relevancy Pyramid

Here’s a visual representation:

Relevancy Pyramid

The idea is quite simple.

There is a limited supply of 100% relevant link opportunities. However, as you broaden your research, there will be many more opportunities to go after.

The key is prioritize opportunities at the top of the pyramid (since they’re the most relevant) and work your way down the pyramid (towards less relevant opportunities).

Let me show you how it would work with a more practical example.

I’m going to show you how I would prioritize opportunities for a supplement company.

Tier One: 100% Relevancy

I will designate a “1” to any opportunities that are 100% relevant to the supplement company. An example of 100% relevancy would be a website that reviews supplements. Or, a website that focuses on a specific supplement that the client offers like creatine.

As you can imagine, 100% relevant opportunities are few and far between. This is especially true in the “supplement” industry. That’s because supplement companies create micro supplement sites to persuade you. So the chances of landing a link are low.

Tier Two: 75% Relevancy

All opportunities that are 75% relevant get a “2” designation. On this tier you would want to focus on “body building” opportunities.

Tier Three: 50% Relevancy

On tier three, you would focus on all “fitness” opportunities and assign a “3” to them.

The fitness space has unlimited opportunities.

First, you would focus on pure “fitness” blogs. After that, you could move onto any type of sports, CrossFit, or runner blogs.

It would likely take a year to tap into all the opportunities within this relevancy tier.

Tier Four: 25% Relevancy

On tier four, you would focus on “health” opportunities and assign a “4” to them.

There are countless websites about “health” in general. But, you can also tap into nutrition, elderly health, women’s health, and men’s health blogs.

Tier Five: 0% Relevancy

On tier five, you would focus on more “general” opportunities.

For example, if I link to the fall outfits guide on Joyfully Styled, it won’t be as effective a “Tier 1” opportunity. That’s because SEO and fashion aren’t relevant to each other. But, that doesn’t mean the link I injected won’t work.

We classify “general” (Tier 5) opportunities as authoritative news sites, colleges, and unrelated, but high-quality blogs.

You would assign a “5” to these opportunities.

News sites such as Huffington Post, Fox, CNN, or Yahoo would be targets on this tier.

You are likely wondering what “unrelated, but high-quality blogs” are…

Let me explain.

You would want to ask yourself:

Does the supplement company have a CEO who would like to share success secrets?

If the answer is “Yes”, then focus on entrepreneur, business, small business, sales, marketing, and Internet marketing blogs.

You would also want to consider productivity or self improvement blogs. That’s because both topics could incorporate supplements in one way or another.

Now that you understand the Relevancy Pyramid model, here’s how it would actually look in practice:
Relevancy Pyramid in Practice-min

I wouldn’t normally color code, but I wanted you to see the different tiers.

The cool thing about this process is that you can outsource the entire thing.

So, what I just showed you is how I would leverage the concept of a Relevancy Pyramid for a national SEO campaign.

Now let me show you how you can use this technique on the local level to prioritize link opportunities.

Local Relevancy Pyramid

Geo-targeted backlinks are the Creme de la creme of local SEO. That’s why you must prioritize these opportunities in the Pyramid.

Here’s how our local Relevancy Pyramid looks:

Local Relevancy Pyramid

For this example, I will use a Chicago limo company.

Tier One: 100% Geo-Targeted and Niche Relevant

Your most prized prospects will be assigned here. That’s because they must be both niche-relevant and geo-targeted relevant.

These are rare, but valuable.

An example would be a Chicago limo directory.

Tier Two: 100% Niche Relevant

Tier Two and Tier Three are interchangeable, but we like to focus on niche relevant links first.

Limos blogs, limo directories, and limo associations would fall under this category.

Tier Three: 100% Geo-Targeted

On Tier Three you would focus your efforts on Chicago-targeted opportunities.

Chicago directories and Chicago blogs are all fair game here.

Tier Four: 50% Niche Relevant

At this stage you would focus your efforts on related niches. Wedding blogs and wedding directories would fit into this category.

Tier Five: 25% Niche Relevant

On Tier Five you would focus on travel blogs, transportation blogs, and even dating blogs.

Here’s how the local Relevancy Pyramid would look in practice:
Local Relevancy Pyramid Demonstration-min

I think you get it:

Link relevancy is super important, but how do you know if an opportunity is relevant?

You want to examine:

  1. The general content “theme” of the linking domain. Is it relevant to yours?
  2. The relevancy of the backlinks hitting the domain. The website linking to their website relevant to yours?

I recommend using Majestic’s Topical Trust Flow Topics for this purpose.

2. Authority

The stronger the site, the better the results.

Since Google doesn’t update PageRank anymore, you have to rely on third party metrics.

None of these third party tools are perfect, but they will do the job.

I recommend you analyze opportunities using all available options.

The best link analysis tools are:

3. Link Quality

Third party metrics such as Domain Rating (Ahrefs), Trust Flow (Majestic), and Domain Authority (Moz) can all be manipulated.

So, although a website can appear to be “authoritative” on the surface, it be outright dangerous when you dig deeper.

That’s why you must examine the link profile of your opportunities.

All the tools I mentioned above will do the job.

Use these same standards I’ve outlined in this section to determine whether your link opportunity’s link profile is high-quality or not.

4. Traffic

If you approach link acquisition with the intention of driving traffic to your website, it changes your entire mindset.

Your goal should be to get backlinks on website with real traffic.

This doesn’t mean you’ll get loads of referral traffic, but it’s a good standard to have.

Since you will never know the exact traffic data of a site without getting in their analytics, you will need to use SEM Rush or Ahrefs.

5. Editorial Standards

Why are diamonds valuable? Because they’re difficult to get. That’s how you need to approach your link building. The harder it is to land a backlink, the more valuable it probably is.

On the other hand:

The easier a backlink is to get, the less valuable it is.

Focus on getting backlinks on websites that have editorial standards.

6. Outbound Link Quality

Websites with strong editorial guidelines will likely only link out to quality resources. You want your link to “live” around other quality outbound links.

Examine every prospective website and ask:

  • What are they linking out to?
  • Are the outbound links relevant?
  • Are the outbound links going to respected, trusted sites?
  • Do the outbound links look natural or do they look like paid links?

7. Indexation

This is by far the most obvious point, but the target website needs to be indexed in Google. If the site isn’t indexed, then your backlinks will be worthless.

Just go to Google and search “site:example.com”. If they don’t show up, avoid the website.

You now know what a squeaky clean link profile looks like.

But now let me show you the backlinks you need to avoid.

There are certain backlinks that should never touch your site.

If you decide to use these backlinks, just know that your risk for a penalty is much greater.

In fact:

I’ve seen websites get penalties for using these backlinks.

I’m telling you that because I don’t want you to think I’m guessing.

It is a FACT that these backlinks can land you a manual or algorithmic penalty.

(Almost) Everything That’s Irrelevant

Your tier one should be a wall of relevancy surrounding your site. I said “almost” every link should be relevant because of the Relevancy Pyramid principle I outlined above.

Public Networks

You can go on almost any SEO forum and buy backlinks on public networks. These networks will often advertise their service as “private blog networks”. But that’s a lie.

Once you are advertising a network, it is no longer private.

Throughout Google’s short history, it has gone out of its way to smash public networks. After that, they go out and destroy every website that is using these networks.

It’s easy for Google to spot these networks because:

A) there are an excessive amount of outbound links (typically 25-50+) on the homepage: homepages on REAL websites don’t have a ridiculous amount of outbound links on the homepage.

B) the outbound links are completely irrelevant to each other: there will be links going to gambling sites, SEO sites, fitness sites, etc. It doesn’t make any sense.

C) the content for each post is thin (only 250-300 words): Google’s Panda algorithm hates thin content.

D) you can run, but you can’t hide: some networks will attempt to block Ahrefs and Majestic crawlers, but its actually a footprint. On the other hand, networks that don’t block crawlers will likely get reported to Google because of an angry competitor. It’s a lose-lose situation.

Follow Blog Comments

These are some of the cheapest backlinks you can buy. They are also the perfect recipe for landing a penalty.

Large amounts of outbound links + irrelevant links + outbound links going to “bad neighborhoods” (gambling, pharma, porn, etc.) = a toxic backlink

Remember backlink quality indicator #6?

You don’t want your link to live in this environment.

Sidebar, Footer Backlinks

I’ll admit that sidebar and footer backlinks can work, but they’re also risky.

Standalone links look like paid backlinks and you know how Google feels about those.

Vendors that sell these high authority backlinks are also selling them to other websites. Most of these website will be irrelevant to yours. That’s because these vendors rarely turn down money.

As a reminder:

You don’t want your link to live with irrelevant or “bad neighborhood” links.

One more important note about sidebar/footer backlinks:

These links are almost always site-wide links.

This can destroy your site if you are using a keyword-rich anchor text.

It will wreck your anchor text profile.

I know web designers, marketing companies, and web hosting companies love footer backlinks.

So, if you do decide to use them, I recommend you use branded anchor text.

There is one exception to this rule:

If you can manipulate the code so that your link only shows on the homepage (where most of a site authority resides).

If you are using WordPress, you can use this Restrict Widgets plugin.

Automated Backlinks

As a general rule of thumb, you should avoid automated link building tools on tier one.

Some of these softwares include GSA, Ultimate Demon, and SENuke.

These softwares leverage spammed platforms and will likely land your site a penalty.

Now that you know what links to avoid like the plague, here are foundational backlinks you should build:

How to Build “Foundational” Backlinks

“Foundational” backlinks are what every normal website should have.

They will create a layer of trust around your site.

That’s because you will be using nothing but unoptimized, branded backlinks from authority sites.

We use this exact approach with every client we take on and it works extremely well.

Important note:

You should only use naked link or branded anchors for foundational backlinks.

Social Media

The first thing you need to do is secure all your social media properties.

At the very minimum, your business should have:

You don’t have to actively market on these platforms, but it certainly wouldn’t hurt.

For example, for Gotch SEO, my social media manager decided that Facebook was our best social media platform based on referral traffic and engagement.

That’s why we are “all-in” on Facebook and not as active on the other platforms.

Choose what platforms work best for your business.

At the minimum, populate these accounts and share some content, so that you at least have a base.

Business Listings/Citations

Google values business listings so much that it is apart of the local search algorithm.

This should be more than enough for you to use them for ANY SEO campaign.

The cool part about listings is that about 50% of them give you a Follow, unoptimized link.

Business citations are a perfect way to build a foundation of trust around your site.

Remember earlier when I said that not all backlinks hitting your site need to be 100% relevant?

I was referring to business listings and social media profiles.

Google trusts these platforms and is well aware that all types of businesses will be using them.

In a sense, they get a pass for not being relevant.

Niche-Targeted Directories

While most directories are pretty much worthless, there are some diamonds in the rough.

Niche-targeted directories offer both a relevant and Follow link.

As you know, backlinks with both of these characteristics are hard to come by.

Use these search strings in Google to find niche directories:

  • NICHE + Directory (Example: “fitness + directory”)
  • NICHE directories
  • NICHE + “submit site”

Geo-Targeted Directories

Geo-targeted directories are a must-have link source for local businesses.

Here are some search strings you can use to find geo-targeted directories:

  • city + directory
  • directory + city
  • submit my site + city
  • niche + city + directory
  • city + directories

Niche Relevant Blog Comments

I’m always amazed why so many SEOs skip out on niche relevant blog comments. Too many SEOs neglect them because of the dreaded “NoFollow” tag.

I highly recommend you don’t neglect them.

My agency uses niche relevant blog comments to:

  • A) create a layer of relevancy around our client’s site
  • B) improve to the ratio of Follow and NoFollow backlinks
  • C) diversify our anchors in a meaningful way
  • D) sometimes get small amounts of referral traffic

Back in 2013, I was the first person comment on one of Brian’s article:

blog comment traffic

This one comment has sent my site 143 visitors since:

Referral Traffic

  • E) build a relationship with the blogger that you could leverage for backlinks in the future.

Point “D” is the most important and where most SEOs mess up.

Don’t go to a top blog and write a “me too” comment or something general/useless.

This doesn’t build relationships.

You have to contribute to the blog in a meaningful way.

Most important:

You have to ADD VALUE.

This doesn’t mean you need to write a five paragraph essay.

In fact, I advise against that.

Focus on one point and leave a concise, well-thought out comment.

Niche Relevant Forum Backlinks

Participating on industry forums is an excellent way to build brand recognition.

And if you do it right, you will drive some relevant referral traffic to your website.

Here is the traffic the BlackHatWorld.com has sent my site since 2014:

BHW

This is referral traffic coming from 18 different threads in the forum.

Forum members have linked to my content, but it wouldn’t be hard to orchestrate it if you are creative.

There aren’t many forums that allow signature backlinks, but many still allow profile backlinks. These profile backlinks are valuable because they are relevant and Follow in most cases.

To get the most out of your forum profile backlinks, I’m going to show you some quick techniques.

1. Prospect for relevant forums

Use the following search strings in Google to find forums:

  • forum + NICHE
  • NICHE + forum

2. Take time to fill out your profile

Since your link will likely be a naked link, you need to leverage co-occurrence.

Co-occurrence is when your website’s target keyword phrase is near to your link.

Just write a legitimate profile description and make sure to toss in your main keyword.

3. Understand the forum “personality” / etiquette

Every forum is different and you need to learn how each operates.

Some tolerate a little self-promotion while others will ban you for it.

Scan through the forum and see if members are sharing links in threads.

4. Increase your post count & start adding friends

The more posts/friends you have, the more trust you build on the forum. Also, more connections send more internal links back to your profile page.

This will slowly build the authority of your profile page.

5. Start a thread

Starting well-thought-out threads is a great way to build credibility on the forum.

Okay, now you might be asking what’s the point of doing all this?

The goal is to increase the amount of internal links hitting your profile page.

This leverages the forums authority. As a result it will increase the authority of your profile page hosting your link.

The second goal of all this work is so you can become a part of the forum community and so that members trust you more.

If you have a good reputation on the forum, you can share your content without getting flamed or banned.

You now know what it takes to build a solid foundation of backlinks. Now it’s time to get into what I like to call “Power” backlinks.

Power Backlinks

“Power” backlinks will accelerate your results because:

A) they are the most relevant and

B) they are the most authoritative

Content-Driven Approach

As hard as it is to produce quality content, there is no better way to drive high authority backlinks to a website.

There are only three things you have to do with a content-driven approach:

  1. Find the right keywords to target
  2. Create a great piece of content around that keyword
  3. Promote the content (social and backlinks)

When you create quality content, you are creating ASSETS for your business.

No matter what Google does, it can never take away your content.

You need to approach link building with a long-term mindset in 2019 and beyond.

I use the investing analogy pretty often, but it’s true for SEO.

There is a compound effect of producing and promoting content on a consistent basis.

Keep in mind:

The following tactics are effective without content.

But you will get even better results if you build links to strong content assets.

Editorial Backlinks

For a link to be “editorial” you can’t have access to the site and your link must pass editorial review. Google values editorial backlinks more than any other type of link.

Sadly, getting these high authority backlinks can be challenging.

First, you have to build relationships with bloggers in your industry. Second, you likely need to produce quality content to get natural backlinks.

My agency has acquired thousands of high-quality editorial backlinks at this point. We can get these high authority backlinks because we have built relationships and have the connections.

Niche Relevant Guest Posts

Guest posts are effective in two ways.

  • First, if you contribute lots of value, it will build your authority in the space.
  • Second, your guest post can send relevant referral traffic to your website.

Keep in mind that Google frowns upon spammy guest posting. That means you need to focus your efforts on producing a valuable guest post. If you give value, then there is nothing wrong with injecting backlinks to your website.

To get the most out of your guest posts, you need to get contextual links. Contextual links are far more powerful than author byline links.

Here are some search queries to find opportunities:

NICHE + “guest post”
NICHE + “contribute to”
NICHE + “write for us”
NICHE + “contributors”
NICHE + “guest writer”
NICHE + “guest post guidelines”

The Merger Technique

The Merger Technique is the process of finding a relevant expired domain and 301 redirecting it to your site.

The concept is simple:

You just acquired a relevant business and want to redirect to your mother company.

The key is for the expired domain to be 100% relevant.

These domains are harder to come by, but it is well worth it when you find one.

Resource Pages

This is an oldie, but a goodie.

Although SEO’s have abused this strategy, there are still some diamonds in the rough.

Once you find the pages, it’s best to see if there are any broken links on the page.

Use the Check My Link plugin.

You can use this as leverage when reaching out.

If there are no broken links, then you will need a strong content asset.

Otherwise, you’ll likely get denied.

The White Alternative to PBNs

The White Hat Alternative to PBNs is simple:

Instead of buying an expired domain and rebuilding it, you are going to:

  1. find an expired domain
  2. scrape its backlinks
  3. then reach out and let the linkers know they are linking to a dead resource

If the expired domain is relevant, you can ask the linker to replace the dead link with your site.

To improve your success rate, suggest 2-3 quality resources (including yours).

You can also recreate the original content if it’s relevant. This is obvious, but the content must better than the original.

Reach out and let the linker know about the new, revised piece of content.

This strategy requires more time and effort, but you get more link placements.

Read more about the strategy here.

Grey Hat Backlinks

I stay away from grey hat techniques at this point, but I did live in this world for a long time.

NOTE: if you take the grey hat route, you are increasing the likelihood of getting a penalty.

None of these tactics are safe and I have seen websites get manual penalties using each of them.

If there is so much risk, then why am I showing you?

The reason is because many of these techniques work well.

These techniques are best for people:

  • Who have a high risk tolerance
  • Who want to rank without creating great content
  • Who don’t care if their site gets penalized

If you have a low risk tolerance then you have two options:

A) avoid these backlinks altogether or B) use them on tier two to boost your tier one backlinks.

Leverage Relevant Expired Domains

If you are going to create a PBN, then you might as well do it right.

Don’t just buy any expired domain.

Try to find domains that have relevant Topical Trust Flow Topics to your niche.

This won’t always be possible, but it’s worth the patience.

Getting a link from one relevant domain is more powerful than several irrelevant domains.

Here are my favorite tools for finding expired domains:

Here’s how you can use DomCop to find expired domains:

Some other options include: ExpiredDomains.net and Moonsy.

Web 2.0s

Creating web 2.0s on sites like Tumblr, Weebly, and WordPress.com is an old grey hat strategy that still works. Just be careful because it can land you a penalty. I have gotten manual actions removed from clients because of web 2.0 backlinks.

I recommend you avoid using these backlinks on tier one.

Read The Art of The Super Web 2.0 to learn how to build them correctly.

How to EARN Backlinks

Many people doing SEO confuse earning backlinks with building backlinks.

These are two different concepts.

To EARN, means that you DESERVE backlinks.

Have you ever taken a second to think about why your website even deserves backlinks?

I’ve realized that there is only one way to EARN backlinks…

You must become obsessed with pleasing your users.

As of late, I have become consumed with the overwhelming ambition to please my users.

After hours of thought, I’ve realized that effective SEO starts with the user in mind.

You have to be user-centric.

If you please the user, you will please Google.

I used to spend so much of my time trying to figure out how to “trick” or manipulate Google.

I can’t get that time back, but I have learned an important lesson:

To build a real business, you must focus on pleasing the user.

All the time. On a consistent basis.

Understand that:

  • Happy users ARE your marketing.
  • Happy users will EARN you backlinks.
  • Happy users will SHARE your content on social media.
  • Happy users will RETURN to your website.

Your SEO campaign will transform when you put your users first.

Let me show you how to earn backlinks by being user-centric:

11 Ways to Earn Backlinks

1. You Have to Become User-Centric

Let’s face it:

If users don’t like your website, then Google won’t either.

Your focus shouldn’t be on manipulating algorithms.

Your focus should be “what can I do right now to help my prospective customers or readers?”

There isn’t a single website online that can’t improve User Experience (UX).

There is always room to help more and give more.

A website that puts 100% effort into pleasing the user, will earn backlinks.

You need to remember how Google interprets a backlink.

It is a vote. Some of these “votes” are better than others.

Think of it this way:

The U.S. just went through an election cycle.

Candidates from the Republicans and Democrats are battling to earn their party’s nomination.

When you cut through all the media noise there is a powerful marketing technique at play:

Endorsements.

Whenever a candidate gets an endorsement from a well-known figure in the party, it is a huge deal.

A single endorsement can get enormous amounts of news coverage.

Here are two examples:

Google Trends After Sarah Palin Endorsed Donald Trump
Google Trends After Sarah Palin Endorsed Donald Trump
Google Trends After Glenn Beck Endorsed Ted Cruz
Google Trends After Glenn Beck Endorsed Ted Cruz

Look at those spikes immediately following endorsements.

Think of backlinks as endorsements for your website.

What does your site/blog have to deserve a big endorsement?

Small endorsements are fine and will compound overtime.

But getting an endorsement from a well-known site in your industry is way more powerful.

The only way to get such endorsements (backlinks), you need to give tremendous value for the user.

2. Your Content Must Please the User

You know how competitive content marketing is in the entrepreneur, SEO, and marketing industries.

Bloggers are pumping out incredible pieces of content.

Sometimes these content pieces are more than 10,000 words.

Others times, hundreds of hours are investing doing research and finding data.

This is the standard in these industries.

Yet, this isn’t the standard in every industry.

Should it be?

Maybe.

But it’s not.

There isn’t a single formula for creating content that pleases a user.

That’s why it can be dangerous immersing yourself in the industries above.

It narrows your view.

You start to think that “good” content has to be 1,800 words or more.

The truth is:

“Good” content comes in all shapes and sizes.

There are no laws for creating great content.

I do not believe that every piece of content you create needs to rank on the first page of Google.

Yes, most of your content should focus on a single keyword.

But, don’t let the search engine determine what types of content you want to produce.

There are times when you need to solve a micro problem in your content.

This micro problem may only get 10 searches a month in Google.

WHO CARES.

As long as you have the intention of helping someone, it will improve the value of your website.

There isn’t a problem too big or too small.

SEOs get wrapped up in data, but forget about the user.

Who cares if Google is telling you that a particular keyword only gets 10 searches a month.

For all I care, that is an opportunity to help approximately 10 people.

You want to know what’s funny?

When I created the article “How to Index Backlinks 100% of the Time”, there wasn’t any search volume.

I didn’t care that it didn’t have search volume at the time.

I just knew it was a problem because I was the one struggling with it!

I spent a few hours created that content and it’s driven 11,000 pageviews from Organic Search this year alone:

SEO Results

The moral of the story is that your content needs to help people reach a goal or solve a problem.

It doesn’t always need to be monumental.

You get the point.

Focus on the user first.

What are their problems and what can you do to help them?

After you figure that out, then you need to make sure that…

3. Your Content Stand Outs

Creating rehashed garbage won’t get you anywhere. It won’t help you in Google and it won’t help your business grow.

The successful businesses we see in the world are innovative.

They don’t think about how to copy their competitors.

They think about what they can do that’s different and unique.

Take a look at the pages ranking in Google for your target keyword.

Think: “What can I do that’s different than these 10 pages?”

Here are the common characteristics/quality holes you want to look for:

Outdated Content

Creating updated content is the single biggest way to be different.

Time is the enemy of many blogs.

Not all content will become outdated if it’s evergreen.

But, it depends on the industry.

For example, the SEO industry changes at a rapid pace.

Marketing in general is always changing and there are always new mediums emerging.

Content gets outdated.

When you find outdated content, there’s opportunity.

The most obvious plan of attack is to create an updated piece of content, but that’s not all:

You must create an updated piece of content that blows the other one out of the water.

Don’t play nice when it comes to helping the user.

It is a competition to see who can help the user more.

You need to win.

Lack of Depth

Sometimes it’s mind boggling why some pages even rank on the first page of Google.

Many times, these pages are ranking because their site has so much authority.

If a page is ranking because of its site authority, it’s an opportunity for you.

Pages that rank in this fashion will likely have “thin” content. You can dominate them by creating content with more depth. Not just a little more depth. Create massive depth in your content.

Like I said above, don’t let it be a competition.

Your content should be so good that your competitors don’t even attempt to beat it.

Lack of Data or Research

Some content ranking on the first page of Google is great, but lacks data and research.

If you identify pages like this, you can overwhelm them with data and research.

Leverage trusted data sources in your industry.

If there isn’t lots of data available on hand, then create your own case studies.

These case studies will give you unique data that will make your content stand out.

Lack of Personality

Some content on the first page of Google will put you to sleep. The content has a “corporate”, impersonal tone.

Content becomes “corporate” when the company loses sight of the user.

They become out of touch.

Great content and copywriting is suppose to be simple and personal.

Beating corporate speak is my goal with Gotch SEO.

When I see content that’s ranking well (without personality), I know I will smash them.

I do my best to speak to YOU.

I want YOU to know that I’m helping YOU.

YOU are what matters.

YOU are the reason why I even produce content.

Use “YOU” in your content.

Speak to your reader.

You aren’t writing for an audience.

You are writing for a single individual.

Do me a favor:

I want you to “LOL” next time you see a page ranking with “corporate”, impersonal content.

Why?

Because it’s your job to push them off the first page of Google by being personal and caring more about your users.

Lack of Readability & Visual Appeal

I’m sure you have seen it:

  • unbearable big blocks of text
  • no headings
  • no images
  • white font on a black backgrounds
  • distracting designs

As I mentioned above, there are pages that rank because of their website’s authority.

Some of these pages will have essay-like content that gives me college flashbacks.

To beat them, create content that:

  • is readable (use bullet points, lists, etc.)
  • is easy to scan (use descriptive headings)
  • uses beautiful visuals.(use images to break up long content)
  • has black font on a white background (it’s easier to read/a proven copywriting principle)
  • doesn’t have distracting design elements. (your content is the most important element on the page. Don’t let your design take away from.)

4. You Must Be Willing to Do What Others Won’t

You have likely noticed a trend in this article already. Great content marketing AND ranking pages in Google requires enormous amounts of effort. You have to be willing to do what others won’t.

The good news is that most people are lazy.

  • It’s hard to sit down and write every single day.
  • It’s hard to think outside of the box.
  • It’s hard not to get distracted.

But that’s what it takes if you want to create content that produces results.

You aren’t always going to get it right, but the more you produce, the better chance you have to succeed.

Produce. Produce. Produce.

And when you finish producing, start producing more.

5. You Must Be Creative

Being creative is hard, but everyone struggles with coming up with unique ideas.

Many of your ideas will likely suck, but it doesn’t matter. You only need a few good ideas to stick to start seeing growth.

Creative content will attract high authority backlinks.

At the same time, don’t feel like you need to always reinvent the wheel.

Brian talks about this a lot, but you should look at content that has performed well in the past.

Use tools like Buzzsumo and the first page of Google to see what content has attracted the most backlinks.

You can then use the same idea, but create something completely unique and better.

Keep in mind:

This is still creativity!

The only difference is that you aren’t coming up with ideas out of thin are.

Instead, you are using ideas that are already validated. This will increase your content’s chances of success.

6. You Need to Be Unique

I can’t stand rehashed information. I see it so often across all verticals and it’s painful to see.

Rehashed content won’t earn you backlinks.

If all you can think of are rehashed ideas, then don’t publish at all.

It’s better to publish one super unique piece of content than it is to produce rehashed garbage.

Make it unique.

Be creative and be different.

Bloggers link to content that is innovative, unique, and super valuable.

7. You Must Outperform Others

As I explained in a previous step, you need to beat your competitors.

There are likely a few competitors in your industry that are producing stellar content.

You need to outperform them.

They are the benchmark.

Analyze their content and do your best to understand why it performs well.

Ask:

  • WHY do they get so many social shares?
  • WHY do they get so many blog comments?
  • What makes them different from the thousands of other bloggers in your industry?

Understanding why they are successful will help you develop a plan to beat them.

Remember:

The goal isn’t to beat them in a slimy or unethical way.

The goal is to beat them by giving MORE value.

That needs to be your goal no matter how hard it may be.

8. You Have to Be Consistent

Instead of trying to be perfect, you need to be consistent.

You should try to produce at least some content everyday.

Will it always be a masterpiece?

No.

It’s the ACT of producing content is what’s actually valuable. That’s because your efforts will compound overtime.

It’s about putting hard work day-in and day-out.

You can look at Derek’s blog and see that he only publishes 1-2 times a month.

Does that mean he’s chillen’ the rest of the month?

NO.

He’s working on other parts of his business that will bring value to his readers. It doesn’t matter how often you publish. It matters that you are producing value on a daily basis.

The more you produce, the better you will become.

Your thoughts will crystallize.

It’s obvious when someone worked super hard to produce a piece of content. That’s because the more effort you put into a piece of content, the better it will be.

The better content is, the more backlinks you will attract.

But you HAVE to be consistent.

Consistency isn’t some God-given talent. It’s about organization and planning.

That’s why you should consider using an editorial calendar.

Editorial calendar help end decision fatigue. You will wake up and know what needs to get done without having to think about it.

You want your content production to be on auto-pilot.

Here are resources for creating an editorial calendar:

9. You Have to Build Relationships

To earn backlinks, you need to build relationships. Your blog can’t be an island in the middle of the ocean. You need build connections and relationships.

These relationships will lead to backlinks. You won’t even have to ask for a link most of the time.

Just the act of establishing relationships with top bloggers will often lead to links.

That is, as long as your content is valuable and unique.

When trying to build relationships, you need to always focus on what YOU can do for the person.

Do you remember what I said about being user-centric?

The same principle applies when trying to build relationships. You should be thinking about how you can help the prospect. Not how you can get more out of them.

Give, give, and give more. Then, you will receive.

Think about it:

Why would anyone want to link to your blog after getting a cold email request? I know I wouldn’t.

To get your blog and name “out there” you need to use repetition.

That means your name needs to visible on many fronts.

Start with a well-thought-out comment on their blog. Then follow that up with a Tweet or response to a Tweet of theirs. Then send them a non-committal email.

Repeat this cycle over and over until it’s obvious that they know your name.

Once you have gone through this effort, THEN ask them how you can help them in one way or another.

How can you give them value? Why should they link to your content?

Does your content deserve links from a top blog? Is it THAT good?

You will always have a biased answer.

That’s why you should seek outside opinions. ASK top bloggers what they think about your content.

(Asking bloggers “what they think” about your content is a great way to get exposure).

10. You Need to Build an Email List

That’s right.

One of the best ways to earn backlinks is to have an email list. That’s because you can email your list whenever you publish a new blog post. The people on your list are receptive to you and like what you are doing.

Many of these same subscribers also have blogs of their own.

It is much more likely that a loyal subscriber will link to your content than it happening at random.

I’m sure you have seen this happen:

A top blogger publishes a new blog post and BAM:

They have countless social shares and comments within hours.

How does this happen?

It’s because they promote their content to their list! Having an email list is a true asset for your business. You have complete control of your email list.

  • It isn’t affected by algorithm changes.
  • It isn’t affected by policy changes.
  • It’s yours and it’s the ultimate asset.

Growing an email list should be a priority for EVERY business.

Pro Tip: It’s important to note that your email list is only valuable if your emails actually reach your subscriber’s inbox. Otherwise, they won’t be opened. Fortunately, free tools like MailGenius help make sure your emails get delivered (and opened) instead of landing in the spam folder.

11. You Need to Promote Your Content

Yes, to EARN backlinks, people must see your content.

Invisible content doesn’t get backlinks, no matter how good it is.

Content promotion is a topic I’ll be explaining in future posts because it’s comprehensive.

But here’s a simple technique you can use:

Similar Content Outreach

This is one of my favorite tactics. Here’s how to do it:

The most important element of this strategy is to have a great piece of content. It needs to be much better than the other relevant piece of content they are linking to.

To find prospects use Buzzsumo or look at the first page of Google for your target keyword.

Take the top 10 results and run them through Ahrefs or Majestic.

Also:

Make sure you avoid cold outreach. I haven’t gone too deep into outreach here, but make sure you warm your prospects up before hitting them with a pitch.

Trust me:

Only a micro percentage of people will link to your blog after getting a cold email request.

They may not change links, but they might link to your resource in a future article. If they don’t link, then they will likely share the content piece on social.

Also, remember to share your content on your owned media assets such as Facebook, Twitter, etc. It’s important to engage with the audience you already have because it can lead to natural links.

Bonus: What About Guest Posting?

I’m a big fan of guest posting, but it’s not a way to EARN backlinks for your website.

The reason is because you are the one responsible for placing the link back to your site.

That isn’t earned.

In essence, YOU are deciding that your website or content is worth linking to.

EARNED means that you created a great piece of content, promoted it, and someone linked to it by free will.

Like I said, there is nothing wrong with guest posting for:

  • brand building
  • traffic generation
  • link building

But as far as being an EARNED backlink, it is not.

If you control the link, it’s not earned.

Still have some questions about backlinks?

Frequently Asked Questions About Backlinks

My backlinks are decreasing. What now?

It’s natural and normal to lose some links overtime. That’s why it’s critical to remember that link acquisition isn’t a one time event. It needs to be an on-going activity. You should always be taking actions to acquire new backlinks to make up for those that you lose.

My backlinks are not showing in Google Search Console, Ahrefs, etc. Why?

Google Search Console only shows a sample of your total link profile. While third party tools like Ahrefs are amazing at find backlinks, they aren’t perfect or comprehensive. Assume that these tools are only showing a percentage of your entire link profile.

Are backlinks still important?

Other factors such as content quality and User Experience (UX) have become more prominent, but backlinks are still super important for ranking. You can rank for some uncompetitive keywords if your website is authoritative. However, in most scenarios, you’ll need high-quality backlinks to give you that final push.

Are Fiverr backlinks good?

In my experience, 99% of link opportunities on Fiverr are bad. In general, I would avoid buying backlinks from Fiverr. Remember… you usually get what you pay for.

Are NoFollow backlinks good?

NoFollow backlinks are not good or effective because they don’t pass PageRank. The only time they’re useful is if you’re getting referral traffic or sales. But from an SEO perspective, they have no value.

How many backlinks do I need?

Grab your target keyword and open up Ahrefs Keyword Explorer tool. Scroll down and export the top 10 results for your target keyword phrase. Then, average out the total linking root domains for these results. That average is a good target for how many backlinks you’ll need to rank.

How many backlinks per day is safe?

You only need to worry about link velocity when you’re building artificial backlinks. If you’re acquiring backlinks through outreach and content promotion, then you don’t need to worry about this.

How many backlinks do I have?

Go Ahrefs, Majestic, SEMRush, or Open Site Explorer and they’ll give you an idea of how many total backlinks you have. Ahrefs is the most comprehensive (IMO).

That’s a Wrap!

The art of acquiring backlinks is a massive topic, but I hoped this gave you the right framework for acquiring more.

Thanks for reading!

– Gotch

Nathan Gotch
Nathan Gotch

Helping over 700 marketers get real SEO results at Gotch SEO Academy.

Comments

  1. Hai Nathan, this is another wonderful post. you are such a master in SEO , awesome sharing thank you so much.

  2. Really a wonderful post with proper explanation.Very informative article from the depth of my heart. Backlinks will get less importance in future search engine updates. But still Back-link making is very important. Thank for your awesome collection.

  3. Hi Nathan,

    Great Post! Thank you for sharing this valuable post on Building backlinks. Everyone knows building backlink is really hard but thanks to you for making this process easier with your content.
    Keep up the Good Work and Keep Sharing…

  4. Hi
    very informative post and it is easy to understand. you clearly conveyed the information. waiting for your next blog

  5. Really it was an awesome article…very interesting to read. it was exceptionally helpful! please share something about the mobile-friendly update

  6. Great content sir. I am totally amazed with your content.
    Sir i love your site therefore i want to guest post for you. Can i?

  7. It is a great sharing…I am very much pleased with the contents you have mentioned. I wanted to thank you for this great article.

  8. There are so many posts about this subject, but this one deserves to be read all the way through — thanks for writing this because there were practices mentioned here that I had completely forgotten about!

  9. I like viewing web sites which comprehend the price of delivering the excellent useful resource free of charge. I truly adored reading your posting. Thank you!

  10. Hello Nathan,
    Thanks for sharing the blog post.The post is very informative and explained in detailed. I learned a lot from this post. Backlink is very important for every website or blogs.

  11. Thanks for sharing the powerful article with us, Mr. Nathan Gotch you are Stupendo fantabulous fantastic person.

  12. This article really opened my mind. I’d thought of backlinking as a strategy to trick Google, but your ideas about generating high value content is now totally obvious in hindsight. Thanks for this!

  13. Super Gotch, your article took my 4 hours to gone through. I don’t think even a single second is useless. In your FAQ section “Are Fiverr backlinks good? ” you criticize fiverr backlinks. I think you need a case study on marketplaces like upwork, fiverr etc. Actually fiverr is not only a $5 marketplace. It deals with thousands of dollar in an order. Greetings Habib.

  14. This is Quite useful article, it will surely help in getting quality Backlinks, Anyway Thanks Nathan

  15. I like how you focused on the technical aspect first. If your architecture is poor, it will definitely hurt your rankings!

    Interesting thought you mentioned about whether 30X redirects still affect link authority or not. I agree with you there; I’m not willing to take the risk and dismiss best practice of using 301 redirects.

  16. Google Search Console only shows a sample of your total link profile. While third party tools like Ahrefs are amazing at find backlinks, they aren’t perfect or comprehensive. Assume that these tools are only showing a percentage of your entire link profile.

  17. Hi Nathan,
    It was a very informative and interesting blog. I wish people who built my website was professional enough to tell me about it before to start. i have a beautiful website but no traffic (www.thelondonfacialcare.co.uk) , nothing is happening there. Could you please recommend a good SEO company to work properly on it unless you are able to provide the service. Thanks
    Kind regards,
    Fern

  18. Lol, I was here to read about comment backlinks, Gotch Sir can you please elaborate on how we can increase traffic to our website when you have disabled the option for us to enter our website :-P. Your comment section is not valuable for me, however, your blog article is surely going to help me understand link building better. Keep posting man!

  19. Amazing in-depth blog I just wanted to know I just focus on Onpage is it rite or should I also focus in offpage building links

  20. I’m officially joining your network! The piece is just way too informative to avoid! Gotch now officially joins my list of favorite SEOs

  21. Really fantastic and in-depth, reality-based post. I know that looks like spam but it there is great insight and detail in there.
    I much appreciate your efforts to share this info.

  22. Amazing post, Nathan. My new favorite SEO! Well top 5 at least 😉 when will you release your content promotion article that you mentioned in this post?

  23. Hello Nathan;
    This is by-far the most comprehensive article I have found about SEO. So much so it makes my head spin as a mere company owner (not at all expert about SEO). Not only do we not have the expertise – we don’t have the time to attempt SEO ourselves. I went on your company Gotch SEO website and saw that you no longer offer your services other than training. We are paying another company for SEO and are becoming more and more disenchanted with their (lack of) services – especially after reading your article.
    Would you consider helping us as an exception ? If not, what reputable SEO company would you recommend (?) We are a medical practitioner in the Phoenix Arizona area.
    Respectfully,
    Mark Lyzwa
    Four Seasons Acupuncture
    (602) 663-3689

  24. It is keeping vital thing which is very affected by the SEO comment. It is a great post that’s why you are keeping honer. thank you, sir.

  25. hey!
    it is very attractive and knowledge base blog. it helps us me a lot .it help us to make me up in link buildings
    thank you for sharing it and keep it continue sir

  26. I’m so glad I found your article in my search. It was everything and more to help me understand the significance and best practices when creating backlinks.

  27. hey!
    it is very attractive and knowledge base blog. it helps us me a lot .it help us to make me up in link buildings
    thank you for sharing it and keep it continue sir

  28. Is it safe to use one large 301 redirect, it’s about news in my city and i have it pointed to something similar on money site inner page instead of home page. it was a well respected expired domains with great backlinks. Should I stay safe and use it for my tier 1’s?

    Or is it when IM are using lots of 301 redirects?

  29. Hey there! First off, this site is a great help! But I have a question… I was reading a PDF about link building from 2014 that linked me to this site saying there is an Excel file I can download with a list of sites that provide back links? Where can I go to download that?

    Thanks!

  30. Hey!
    I would like to appreciate your information. I found it very interesting and grateful thanks for sharing this with us.

  31. People nowadays are more concerned about rankings on search engines rather than providing value to visitors.

    I’ve always thought about ranking this way… what’s the point of ranking high on search engines and end up not providing any value to your visitors.

    Like what you mentioned in your article Nathan, the sustainability of a successful business heavily relies on how they use their website to solve the problems of their visitors.

    Thanks for such an awesome content Nathan.

  32. Hey!

    First of all i’d like to appreciate you for the blog’s clean design.

    You just nailed it with the advanced tips that helps newbie bloggers like us. Please keep writing such informative articles.

    I’m thinking that this resource https://www.nettyfeed.com/backlink-building-mistakes-to-avoid-2019 also might helps the community to understand link building strategy.

    I have bookmarked this article to implement for my blog!

    Cheers!
    Mudassir

  33. Hello,
    I have a question about backlinks and wanted to know if you could help clarifying this for me.
    Would I get penalized by Google if I get backlinks to an Insurance Agency website page from an unrelated GMB page that has to do with food?
    The restaurant GMB page has it own link to its website, but I am making posts about car insurance discounts from which I am getting people click and direct them to the car insurance website.

    Thanks so much for your attention on this matter

    Esteban.

  34. Great article Nathan – extremely comprehensive and actionable.

    A question I had was around how link-building should change as your site’s authority grows.
    Does there come a point (in terms of domain authority) when certain types of links stops boosting your site and you need to focus on others?

    Or is it better to think in terms of a model back-link profile and check various elements of this off one by one?

  35. Backlinks building is one of the importance factors that people must consider if they really want to rank on Google First page.
    Manual backlinks building is the best thing I can recommend for anyone.

    And Nice job you are doing here, looking forwards to reading more of this interesting articles from this site.

  36. Hey Nick, thanks for the content. I got a couple questions on things that were not quite picked up in the article:

    Can I build links to multiple pages on one specific site from multiple posts on the same web 2.0? – Or should one web 2.0 link out to only one page on my site and thats it.?

    How can I get my web 2.0 indexed by google?

    Thanks,
    Luke

  37. The content shared is really informative.I’ll definitely recommend my friends to go through your site and blog at least once.

  38. wow!!!! I am really amazed with your blog so much depth information here about backlinks, lot of things learnt here Thanks for sharing it bro.

  39. I am having such a good time in this wonderful post and I think it is good to have this post here. Thanks for sharing this wonderful post here.

  40. Great insights. I learned a lot from this post amd even your previous posts. Its so informative eapecially for those who are starting an online business. Michelle

  41. I am appreciate your efforts for writing such a post which consist all
    the relevent info about the topic.

  42. This is incredibly valuable info! Thanks so much for taking so much time to write it out. I will rarely read an entire blog article these days (honestly, few are worth more than simply scanning), but I can honestly say every paragraph was captivating and insightful. Thanks Nathan!

  43. The article was a nice .Thanks for sharing knowledge about the link building techniques.Can you tell me any free tool that will give a back links of my competitors.

  44. Hi Nathan!!

    Thanks for this simple & strong content to explain SEO Backlinks. For sure, the same would be shared with the SEO Analysts to refer to better understand digital marketing easily. Thanks for the Effort!!!
    Dinesh Shakhty from Syntricon Technologies.

  45. I notice that you mention being penalised by Google for overtly non-White Hat links; do Google still penalise now? I was under some kind of impression that Penguin was part of the overall algorithm and any negative effect from scamming the links would be negated by their removal.
    But then again I have been convinced for years that there is an element of ‘Trust Rank’ in a site’s overall ranking, and that if you transgress their rules, even then putting things right, you will go down in Google’s little Black Book and remain there for some time.
    Excellent and informative post as ever Nathan.

  46. Hi Nathan,
    Excellent post, comprehensive and knowledgeable, Nathan I have a question, I have to target a country for my client, and his physical office location is in the other country, can I do the citation for that client? If yes then what will be the best citation campaign strategy?

  47. Good stuff as usual! Any opinion on doing it yourself vs paying for a service? I’ve been seeing a ton of ads lately for white hat link building and some seem to have a good reputation.

  48. Thanks David! Totally agree. It’s sometimes challenging to step back and look at the big picture when you’re in the weeds everyday

  49. Hi Nathan,

    Awesome content as always! I really like some of the more unique points you raise in here about focusing so much on the user experience and actually answering people’s problems. It’s all common sense but amazing how much we can forget all this when we get distracted on just focusing on data and metrics.

    Cheers David

  50. Hi Nathan,

    Excellent post. I checked the backlink profile on this post through Ahrefs and was happy to see you had a diverse range of backlinks based on the types you recommended in this article. I’m glad to follow people putting their theories into practice.

    Question — how do you feel about backlinks from sites like Forbes, Business Insider, etc when it has become known that people pay for links to those platforms. Are they worth going after if you’re doing it in a legitimate way?

    Thanks for the post, sharing on social media and linked to through my company’s blog.

  51. Great stuff Nathan – liking the last couple of blog posts. Would like to see you update your 2.0 article from 2015 when you get a chance…
    Happy Holidays.

  52. Hi Nathan, great post!

    I have a quick question about guest posting. There are a few sites that I’m aware of with very high DA (like activerain, buzzfeed, amazon, etc) that accept ‘community guest posts’ with Dofollow backlinks. These have no editorial guidelines but the editors pick posts to get features, meaning anyone can post there easily.

    Given that some of these could potentially be highly relevant to whatever niche you’re promoting, and have high DA, are they worth getting? Assuming you embed the links in a useful, informative, and relevant article?

    Based on what you said about editorial guidelines, my concern would be that they’d do more harm than good, but wanted to know your opinion on this?

    Thanks,

    Matt

  53. yes, exactly every backlink was not good. Based on the site PA and DA the link has a particular value. Thank you, Nathan, for sharing this valuable information.I am new to your article. but, now I want to know more about your words.

  54. Hi,
    Your blog is awesome. I love to read your post. I appreciate you to continue your hard work. Thanks for sharing your knowledge.

  55. Backlinks are a huge topic to learn, this was quite the detailed guideline! I’m so impressed, thanks a lot Nathan! I never knew not every backlink we get is good for your Domain Authority!!

  56. Great post. I used to be checking continuously this blog and I am inspired! Extremely helpful information particularly the ultimate part 🙂 I take care of such info much. I was seeking this certain information for a long time. Thank you and best of luck

  57. Finally, someone mentioned about “pleaseing users first” is the heart of SEO rather than focusing to trick the Google’s algorithm.

  58. Wow , wow I wish I saw this post as I started my website blogging. Thank you so much for such a wonderful lesson . Could you please explain how to get a news trending on social media …thanks annews24.com

  59. Hi,,
    Nice and detailed information in this blog..
    Very helpful for new bloggers like me.
    Thanks for sharing.

  60. Hi,
    I like the helpful info you provide in your Blog really explains everything in detail the Blog is very interesting and effective. Generally I never comment on blogs but your blog is so convincing that I can’t stop myself to say something about it. This is an impressive Blog Thanks!

  61. This is really a helpful blog for getting information, really amazing writing skills. Thank you for writing here for us.
    Nice Information and good Article in this blog and keep it up this more and more good luck……

  62. Hello Nathan,

    I loved the article thanks for the great read. I did have a question that I was confused on. You mentioned Follow Blog Comments as an absolute DO NOT DO, yet other research I have seen suggests that commenting on blogs with some links to relevant content that I have created may be ok and beneficial to SEO. Are you just referring to the sites you hire to mass spam links on blog comments?

    Best,
    Cole McKeon

  63. Hey Nathan Gotch,
    Your article so helpful for everyone because in this article depth about Backlinks.

    Thanks

  64. Thank you for this informative articles, this article about backlinks really help me to grow my blog. Keep helping us.

  65. Thanks for your great post again, 😀 can you explain more about reverse silo structure. How I can create a strong site structure which really easy to crawl and effective link juice?

  66. Hello Nathan,
    it was really nice blog,where you have provided detailed info.
    it would be really nice if you could provide some insights on.
    How to create?
    1.Tier-1
    2.Tier-2
    3.Tier-3 back links.

  67. In fact, I have been working on building a valuable chain for my pet products website. In order to make the website more informative, I hired at least five marketers to write new products for my website and write blogs. But for now, the website has not achieved very good results. Can you help me analyze it? My website is: http://www.pawzroad.com

  68. I am a new in this field and I just done little more for link biding of my website. But i think i have to wait for the promotion of website
    Your blog refreshes my mind as well.

  69. Your regular advertisement messages kill the flow of this article. I feel like sitting before a good movie, and then getting the commercial breaks every now and then ; very unpleasant UX.
    Other than that, the real content is a very handy toolbox it is, thank you for that!

  70. Thankyou Nathan, as i was totally confused about Building quality back links, this article helps me out and came with some better ideas to improve my website back links. Thank you once again!!!

  71. I was really thinking that Google is now no more give priority to link building and I was going to stop doing it but your blog again changed my mind and also you provided some really good stuff. So I will restart all the things and hope I will get a better result. Thank you Nathan.

    Regards,
    Daniyal

  72. Link building is very good stagy but quality backlinks getting so hard but in this article i got all of thing about the build backlinks in easy way.

  73. Hi Nathan,

    This is one of the best articles to know the value of Build Backlinks. I’m glad to find this article which shares the real info about Build Backlinks with the perfect Guide.

  74. Hi,
    Thanks Nathan for sharing your detailed backlinks experience. Your writing skill was good because I am searching about Tier SEO and when I start reading your article, I really enjoyed. The best part about this is you describe every single good and bad practice about SEO beautifully. Best of luck and keep sharing more such articles!

  75. I have created lot of do-follow back links for my website but in alexa ranking its shows only few back links why?

  76. Very detailed article. I learned a lot from this post. Backlink is very important to every website or blogs. Thank you for sharing this to us.

  77. Backlinks are one of the SEO aspects clients consult the most about and the conclusion is always pretty much the same as yours: Value comes through quality content.

    Thanks for such an extensive and explanatory post!

  78. Really wanted information. The strategy behind strong backlinks is clearly defined with the diagrams. I hope the strategy used for good content will also discuss by you soon. Thanks!!!!

  79. That has be the longest blog post ever but very informative and much appreciated. Pretty sure i’ve been reading it for
    the past hour on and off.

  80. Hay really this is amazing blog and you just give it Great information really it’s amazing information i’m always follow you learn new way to create backlinks now i am seller on fiver and sale offer backlinks. really it’s your help

  81. Hey Nathan, I have been reading your content for quite a while now, and I find the way you write this all, truly amazing. This very article about creating backlinks in 2018, itself is of great help to me, as I was in doubt if No Follow Manual Comment Backlinks work the same way in 2018 as well, or not!
    Reading this post helped me find that out. Also, apart from all that, I would like to point a typographical error that I found in this post.
    When you were talking about Being creative, and keeping things in mind, in the end, you wrote “…coming up with ideas out of thin ‘are.'”
    I hope this helps, also Thanks for the help! 🙂

  82. I am really happy to say it’s an interesting post to read . I learn new information from your article , you are doing a great job . Keep it up.

  83. Thank you for your beautiful article. Your writing skills motivates me every time. I am frequent visitor of your website. Thanks for information. I’ll definitely achieve something good in life just because of your article. Thank you so much.

  84. Hi Gotch
    first of all thanks for the great article.
    i have read almost all of your articles related to backlinks but have a question disturbing me back again “what if a site lets say yourdomain.com have all the content based backlinks only and that too all are dofollow links,no backlinks from forum posting links,no directory links,no classified ad sites.
    now my question is will this affect the seo of that site?and will it rank better than other site having mixed backlinks profile?(keeping the no. of backlinks for yourdomain.com and any other site same) “

  85. This is Good Website so understand well about my blog & youtube channel how to make nofollow & dofollow backlinks and i put this url for my channel its grows well done Gotchseo

  86. I don’t always leave a comment on an article, but when I do, it’s well worth it!

    Thanks for an informative article Nathan. I’ve read about many of these things on different places. I’m happy to see everything compiled on one spot, along with some of the new tips I just read!

    Valuable Content and Satisfied Customer will always be your best referral. Haven been saying that since forever.

    Cheers and keep up the good work!

    -Emir

  87. Excellent and useful content. I am very happy to read this content I am back again your blog.

  88. Wow! Amazing Content. I also loved the fact that so many people commented.

    Do you think off page SEO plays a big factor or is it mostly user experience and dwell time etc… ?

  89. As an SEO manager with a staff of 150 running 3,000+ campaigns I’ve learned a lot. I just have to give you well deserved credit on your back links write up. Rock solid lessons here! Amazing work!

  90. Great job you have done style of the website is extraordinary and content worth a lot.

  91. Hey Natah,

    I have no words to describe about your seo techniques. It just awesome. Thanks for sharing the valuable information with us. I have bookmarked this site because i don’t wanna loose any content from this site. i have a question : Is backlinks still worthy in 2018 or not ?

    Regards,
    Nasim khan

  92. I read your article and I have understood a lot.
    Could you provide a list of backlink sites where I can backlink my website?

  93. Hi,

    Actually, I read an article for you before, and it was about making use of the high authority expired domains, I liked it a lot.

    Now after reading this, I’m a BIG FAN!

  94. It was really a wonderful article and l’ve processes a lot of new information about backlinks and SEO.
    Thanks

  95. Hi,
    Great post. Thanks for sharing. Keep up the good work.
    Really informational. Keep posting.
    Cheers
    – Jatin

  96. Hey Nathan, I’m interested in learning which vendor you use to “poke” your clients site’s with a powerful link?

  97. Wonderful article to understand how to build to Build Backlinks. I must say this article is completely awesome to un understand Backlinks.

  98. Hi,
    My question is at what percentage duplicate content affects organic ranking?
    For example I am managing SEO for multiple websites one with 8% duplicate content and another with 34% duplicate content, So i’d like to know whats the benchmark percentage?
    Hope I’m able to explain my confusion

  99. Very nice article on your site. I also like your work .Your site provide useful information to me.

  100. Hi Nathan, do you think blog commenting is still worth it?

    We have a car rental site and we want to know is this technique is worth our time and effort.

  101. Hy #Nathan Thanks for your another post about backlink. My traffic was dropped from 9k to 2k per day traffic in last year when Google Fred Updated and also huge backlink deleted near about 900++ Backlink was deleted. So, some of the backlinks still is not found according to Ahref Backlink Explorer. So, if I redirect those broken link to new link on my site via a plugin, Is Google still count these broken link which is not 301 redirect as a backlink? Am waiting for your reply.

  102. Wow I must say very informative article,I’ll definitely save the link for further referral,it sure very informative and useful for my online business.

  103. Great post and I hope it will definitely help me to make my site relevant and effective. Thank You, This is a bundle of massive ways to build backlinks ideas. Thanks for sharing and keep updating.

  104. This is very useful website. This article is really helpful. Thank you for sharing this great knowledge

  105. Hello Nathan,

    I actually have recently started a blog in the bodybuilding/fitness niche and those blogs you found on level 2 of the pyramid would be hyper-targeted to my site.
    How did you find those sites? If you have a blog post where you talk about it could you send me the link please?
    Thanks

  106. Hi Nathan!

    Which is more important, backlinks to homepage or post page for new website?

  107. This is so amazing Nathan! couldn’t agree with you more about making sure that your content is on point

  108. I am so glad a stumbled upon your article. So much useful information. I really have learnt a lot and have put together an SEO strategy. Now I have a plan. I have also subscribed can’t wait to see what else I can learn here. Thanks again.

  109. Love it I have been struggling to build the links that are contextual to public domain photography with this advice will certainty try a new approach

  110. I blog quite often and I seriously appreciate your
    content. This great article has really peaked my interest.
    I am going to bookmark your website and keep checking for new information about once a week.

  111. Thanks Nathan Gotch sir for sharing such a wonderful and rich information about building backlinks, its very helpful for my new website , will surely gonna implement each one of this techniques,

  112. Looks i had found this out the right moment. i have a website for which i have been searching in google on how to create backlinks and cracking the google page ranking. This is really useful.

    Thanks Nathan

  113. Very well explained article thank you very much, I have a question, how much time a backlink takes to be associated with the site.

  114. Hi Nathan,
    Really very useful article to think more serious about backlinks which are whitelist
    I have also checked your first comment on BacklinkO 🙂 which had thrown 145 referrals you.
    I am being a blogger for local topics.
    I will follow your topics for surely.
    Thanks anyway. Take Care.

  115. Simply fantastic this pyramid of relevance, I was not aware of this, very good, I believe that now I will be able to prioritize my links better. Thanks for sharing your knowledge with us Nathan and keep writing great articles like this.

  116. Thank you for your time and for the helpful information. We find Workspace to be much easier than the prior system. Each system build has been a great improvement!

  117. Hi Nathan, This was an amazing piece, where the whole backlink concept have been described. I loved it.

    Backlinks certainly are the base of SEO, no links = pretty hard to rank any web page at all. You made it even easier to understand the whole concept behind backlinks and how to create them.

    Its pretty often, when folks like to just link out to any website, just for the sake of an expert says or Yoast SEO plugin says, there should be outbound links. Linking to the authoritative websites always being vital.

    As you said marketers, designers, and other companies just love the footer links, I often receive emails from many, with great offers. But I do always avoid as that’s not so good for the long run at all.

    Great backlinks strategy, thanks for sharing it. I liked the ways you have formed the short sentences, which makes quite easier to read on.

    Have a great day ahead!

  118. Hi Nathan,
    Great Article… I was feeling disappointed and it gave me some hopes back. I am stuck with ways to get high-quality links for my client who has an e-commerce site for superhero costumes for cosplayers. I know it’s a unique niche.The competitors have low-quality irrelevant links. So, I can’t follow that. Can you please suggest some ways for getting quality editorial links? I’ll be obliged.

  119. The given details are really very helpful which has motivated me. Thank you for the informative post.

  120. Thanks for such a relevant information, This blog will really help every digital marketer at beginner level.Thanks for everything you do. I am just getting started, and have read and researched so much that I might explode.I hear a lot from other sites that the hoth or some other link building sites are good to use.I don’t know if you have tried using something like that, but I was wondering what you thought?Also, I get a lot of training from your site.Thank you

  121. This is very intersting piece of work. Why did not I get this earlier ? I think guest posting is great way to achieve backlink. I am working on this . I hope I will get more backlinks.

  122. I was looking for good information on SEO and I found this article thru Google. It will surely help my for my blogs to get backlinks in positive manner.

  123. It was a very good article.I did not knew any thing about back links.But when i visit your site i found this very helpful guide.Thanks

  124. Thanks for such a rich content which has got so detailed information regarding how to create SEO backlinks.

    Thanks Again

  125. I would stay away from DoFollow comment backlinks because they are usually spammed to death

  126. This is amazing piece of work. Why did not I get this earlier ? I think guest posting is great way to achieve backlink. I am working on this . I hope I will get more backlinks.
    And you made me to read all of your posts. Your posts make sense . Thanks

  127. Hello sir
    Your article is really helpful.
    Sir i want to know the comments are used to create backlinks??

  128. Hi, i don’t understand how making 301 of a expired domain it’s a good idea, it’s like make a pnb i think, and second i’m planing of make a wordpress, tumbrl and blogger sites out of my articles using ifttt, tha it’s a bad practice? Thanks

  129. Well the problem is, that it really takes time that some links kick in. Really PBNs are sometimes the only way to go.

  130. Thanks for the comment! Try to manually remove them and then disavow as a last resort

  131. Hey Samantha,

    Good question! It will affect the website being linked to. Therefore, it would be the web designers/developers website

  132. It’s not going to drive huge results, but it’s a good way to diversify (and it’s helpful for local SEO)

  133. Now thats what i call a blog. thank you so much Nathan for putting this together, its a serious piece of information among the sea of rubbish out there

  134. The article gave incredible insights on Backlinks and its importance in the present day Digital marketing strategy. Loved the content.Thanks.

  135. Thanks for the comment Mike! Forum links are effective for driving relevant referral traffic, but not as an individual link building method

  136. I recommend focusing on a single core, keyword phrase per page. You can, however, rank multiple long-tails on one-page if they are closely relevant

  137. Thanks for the comment! There will always be exceptions to the rule, but there’s no way me to explain a specific situation without seeing the site

  138. No it’s not a problem because it’s harder to get DoFollow links. I focus on getting more relevant linking root domains

  139. Hey Alex,

    The only way to get “fast” rankings is to have a very authoritative blog. That’s achieved through acquiring lots of high-quality backlinks

  140. Hey, I had to literally scroll one minute to post a comment and tell you how awesome and informative was your article. Thanks!

  141. I love guess post the most. I think it’s the easiest also.

    Writing blog or article is not easy for me because I have no new idea every day/week 🙁

  142. Excellent article! Just trying to optimise my site and found a lot of useful advices, for some never even had idea that could matter to google. Bookmarked!

  143. Hi Nathan

    Thanks for the guide. It has been very useful for me.

    I experimented with buying some links/blog comments to my money sites and some were hit rather badly after the lastest G update.

    Would I be a good idea for me to disavow the links as I can’t manually remove them as they were bought from a 3rd party?

  144. Wow! Incredible beautiful site with great informative content. thanks for sharing
    perfect article.I really, really appreciate your time and efforts for writing such a quality article.

  145. Man… so much content, too much scrolling, my eyes hurt…. jk. epic post contains lots of epic one liner… learn a lot from it 😀

  146. Hey… Great article Nathan, Very Informative. According to latest updates in the Google algorithm, they are just focused on Quality Content, Quality backlinks and mobile friendly website. Now directory and forum websites don’t have any value…

  147. Thanks so much for this update!
    I have a question, when you speak about the links in the footer and sidebar that web designers love, are you also referring to link the developer’s website on the footer?
    Does this affect both websites or only the one that is using the link?

  148. Hi Nathan

    Actually I read somewhere about .edu and .gov extension domain regarding link building, they wrote Google banned .edu and .gov backlinks. They mention now we can not get backlink through this website. Is it true?

  149. PR Powershot has been gone for quite a while. It sold and the new owner no longer supports it.

  150. This was extremely helpful. I was sitting here in another browser tab submitting to directories as I was slowing making my way through the article (putting it into practice!).

    I’ve got a pretty strong handle on SEO research, content production, page optimization, etc. but acquiring backlinks is something that I’ve neglected and I’m realizing that’s probably been holding me back a lot.

    How often do you sit down and really focus on backlinks?

  151. Wow seriously this is an amazing article… actually cleared up a large concern for me I was having with a competitor. I started struggling with the idea of okay they’re getting specific links (linking off from the websites they’ve serviced business page) but not really relevant…. whats more powerful… the niche or the specific thing. Got my answer! Just keep linking and getting local traffic. Perfect. Thank you Gotch 😀 !

  152. That’s really awesome!
    I’m also a little seo expert!!
    I am trying to improve my skills and learn new things every day by this reason me there!
    So, Thank you for learn new something!

  153. Clear, concise, orderly. ( I love orderly).
    Grammar suggestion and I am pretty darn sure I am right on this.
    “Slide” one. How to use ‘less’ backlinks …
    The rule for less vs. fewer is if you can count it, use fewer.
    You can count your external backlinks to your website. A quantifiable, concrete #. In case, you should use “fewer” instead of less.
    I could go on and elaborate with examples, but … research it yourself if you wish.
    Just trying to help you put your best foot forward.

  154. Backlinks are like water, in other words quality links are rare and expensive, rotten links are cheap and plentiful .backlinks have always been a major factor in the ranking of sites on Google.But creating links must be done in a “scientific” way so as not to have the opposite effect, because in this area too, it is the quality that takes precedence over the quantity.

  155. Nathan,
    Very good observation on building backlinks and SEO for newbies. Content has been always seen to be the first priority also i think domain name plays a vital role.

  156. I am learning a lot on how to build quality backlinks and SEO in general. Its all that I needed since I am a newbie and would like to see my site grow day by day. You are the best and you have exhaustively given me important insights that I know nothing about. Thanks a lot for your wonderful and informative post.

  157. Wow, really complete guide, appreciate it! However, I am honestly a bit skeptical about getting backlinks from forum-posting, since there’re a lot of bad rap surrounding it. Do you consider it a safe approach in 2018 (not going to get penalized, etc?). I do agree that forum is a great way to build authority though, just not sure about the safety of getting backlinks. Thanks!

  158. I was trying to find a way so that I can build some backlink for my personal blog! And my luck, I got this article about backlinking! This article is great and great. I feel like I learned all about backlinking form this page. Thanks again for this informative post, Gotch!

  159. Hey Nathan, Ivan Hernandez Here, Nice to see you! i was a member of gotch seo academy, i would like to come back when there is another opening, whats your position about social signals? do you recommend blasts or better to aquire them naturally? thanks!

  160. Informative blog.The strategy you have updated here will make me get trained in future technologies. Thanks for sharing.

  161. Oh my…. This article is packed with so much information that I book marked and will be refering to it often. Thank you for all of this very useful knowledge.

  162. Hello, it is a great article and really nice with some tactics and tricks.
    I just want to comment that you have a broken linke
    PR Powershot

    would be nice to be fixed

  163. Backlink Is very important for a site to grow , high Da sites are very good for increasing ranking thanks for this Awesome article

  164. Impressive article you wrote and shared with. Very useful point you mentioned on this article, i read the same topic articles from other website also, but not get the proper conclusion and this article helped me a lot.

  165. As per you mention that we have to Distribute Our Anchor Text properly with intelligence but there are lots of sites who didn’t do it properly but ruling google on many keywords can you please explain this?

  166. Oh My God Such a exhaustive list of link building. I am thankful to you, you provided such list and i found..Lot many new knowledge about. we will apply in my website.
    Thanks for such useful information!
    Thanks Mukesh

  167. Hi Gotch

    Thank you for teaching us how back-links can be built for sites. I tried out your recommendation in the article and I was able to get plenty of them. Thank you for everything and please keep up with that good spirit.

  168. Hi, Nathan. Very informative post. I had learned many stuffs from you and which i had applied in my real-world project to get backlinks and which works very well. Reall love your post.
    Cheers

  169. awesome article. Interesting

    You have given excellent information about BACKLINKS process from end to end.

    No have written this kind of article dude

  170. Thanks for sharing these tips. Your blogs help use a lot as a new bloggers. Please inform if there are more and easy ways to get backlinks. I need lots of backlinks 🙂

  171. Great piece of content.I came here and it changed my mind completely. For those niches where writing long content is not possible. There is less chance of getting earned backlinks. I have seen many websites in the past 2years have been living with pure blackhat technique.i wonder how they manage it?

  172. Thanks Nathan
    This is really helpful. I could have literally messed up with my website desperately trying with back links. Thanks once again – now I’m working on my webpage with serious effort and not get penalized- hats off to u.

  173. Hi Nathan,

    Love the stuff you put out. Have a quick question on link-building anchors.

    I understand your concept of diluting link anchors to avoid penalties and such. Do you recommend we do this for singular pages like inner pages too and not just the homepage or the whole site in its entirety?

  174. Your review is very interesting, and I think it is very meaningful for my blog especially to increase its position, thank you for taking the time to share. let me save your address is who knows next time I visit again.

  175. Hi, Nathan
    wow, awesome article. Backlink building is important for get good rank but sometimes people mistakes. I am working on SEO for my website. your article information very helpful for me.

  176. Graeat article with great tips! I have learned a lot and now knowing what to do and what not, i can do my SEO work more efficently. Thank you Nathan.

  177. I was trying to find a way so that I can build some backlink for my personal blog! And my luck, I got this article about backlinking! This article is great and great. I feel like I learned all about backlinking form this page. Thanks again for this informative post, Gotch!

  178. Amazing! But then I think all of your resources are. I can definitely see the thought and care you put into each one in order to give us the most value you can. Thank you!

  179. Under social media, you mention Google Plus – do you really think Google Plus is still worth bothering with? Maybe I’m a little out of the loop, but as far as I knew I thought it was a platform that almost no one uses…

  180. I blog often and I genuinely appreciate your information. This
    article has really peaked my interest. I’m going to book mark
    your website and keep checking for new details about once
    a week. I subscribed to your RSS feed as well.

  181. Hey Mike,

    That’s a very good question. The reason why Moz is outranking me is because they have a much stronger website and Google’s algorithm trusts their domain more (because of backlinks, domain age, and other user signals that they smash me on).

  182. Hi,
    I just watched your video and learnt some great stuff.
    I’m just confused about one issue.
    You stated that you were no1 for the keyword “backlinks” but when I checked Moz was no1 for an article “backlinks” which only had 446 words, so a quarter of your articles 1800+ words.
    I know you state “searcher intent” means you don’t have to write as longer article to rank above it, but as both your articles are the same for “searcher intent” I don’t really get why Moz article ranks above yours.
    Could you elaborate for us please?

  183. It’s funny you mention dofollow blog comments – I always see people buying and selling those, and I have to laugh at how they apparently don’t understand the implications of a “dofollow blog comment”. A site that has dofollow links in their comments area is essentially saying “I vouch for this site” for every link in any comment that happens to pop up there.

    Add to this the fact that most of the time, people selling these comments are doing comments on sites that don’t even moderate their comments… so nearly 100% of the time you’re getting links right alongside links to viagra sites, porn sites, etc. It’s just so dumb, but still people are buy them. Oh well I guess!

  184. Truly a very lengthy and inspiring article. I never knew so many factors affected SEO ranking. This article has shown me that I’ve just barely scratched the surface with my SEO. I will definitely be returning to this post in the future as I continue my SEO journey.

  185. Great information…. very easy way to make huge backlinks in a short time. I always follow this site to make free dofollow backlinks . I think you also benefited. So, that I suggest you

  186. Thank you very much Nathan Gotch,
    Your Article is Awesome but i want to ask about Dofollow/NoFollow Ratio
    is it a problem if my nofollow backlinks are more than dofollow?
    can i rank if my dofollow are ( %30 ) and my nofollow ( %70 )?
    and what type of platforms do you advice me to get free dofollow links ?

    Another question :
    what of these are more important than the other :
    Number of Relevant RD Points to my website ( even if they are nofollow ) OR Number of Dofollow Links in my link profile ( even if they are not relevant )?

    Regards

  187. I do little bit of SEO by myself for my cleaning business website. Your article is like a Backlink Bible for me. Thanks for sharing such informative and detailed article on how to create Backlinks.

  188. This artical is really informative and have all the data required to build the quality backlinks. thanks for sharing the secrets Gotch. I really appreciate that.

  189. Great I really love this. Sure this is going to be useful for my website. and we expect more articles from you regarding Voice Search SEO

  190. I read your article and learn how to check dofollow links and how to build dofollow backlinks, it’s impressive articles and get more ideas from this articles, thanks for sharing and supporting sir g.

  191. Building relationships by offering value along with promotion of your link worthy content seems like the making or breaking of a true”whitehat” seo.
    Great post and nobus content!

  192. I am new user and first time i read your article and learn how to create build backlinks and get many more ideas from your articles and very useful for new user and guide and supporting me.
    Thanks sir

  193. Hello Nathan, Hope you are doing great. As I am checking with my clients they only want to get links through link prospecting, blog outreach and guest blogging with only high DA blog websites. Is it okay to get too much backlinks through this technique?

  194. Hey,

    Thank you Nathan for a comprehensive guide. Do you think link building is still going to be the most important ranking factor in 2018. What do you think about big G’s RankBrain AI which seems to becoming critical ranking factor? What I am getting at do you think bloggers should focus on onsite vs offiste seo?

    Jesse

  195. Eye-opening post!
    In the past, whenever I would read a great article like this I always died a little inside – “just imagine how many other, previously ignorant readers are going to benefit from this published knowledge!” It didn’t matter if I learned anything new or not, in fact it hurt even more when I read something that just reaffirmed what I already “knew.”
    That was dumb of me for at least two reasons:
    1) It’s very selfish and nearsighted. I realize now that it’s all about the process and the here and now. Rather than trying to entrench my skills above someone else’s, I think I should focus on providing value™ every day and not get complacent.
    2) I could have been the one reaping the benefits by providing said knowledge to the community rather than trying to hopelessly hoard it for myself. I don’t mean to imply that I could have written THIS article article specifically by any means, but I think some of us may be familiar with this sentiment. I guess at the end of the day it’s not about who said what first, it’s about who said it better and provided the most value™, right?
    Nathan, thanks for the lesson.

  196. Totally agree. Interesting to see how SEO evolves. How much time and effort do you think should be spent on directories and blog comments etc… in 2018? (Assuming geo/niche relevant)

  197. Hello Nathan,
    First of all Thanks a lot for posting such a very helpful information. This would be very helpful to me. Actually, I am a little bit confused between Homepage & Inner Page back-linking, I mean which one is more vital for external backlinks, Home Page or Inner Page?
    Thanks

  198. Amazing article.I found your article very usefull for me.
    Thanks for sharing this type of article with us.
    Keep up For the good work.

  199. I have to say, ive been doing SEO for a few years now and as of a few months ago my usual strategies weren’t getting the same amount of ”juice” as usual. And now after reading your very thorough article some light has been shed on why. I shall implement many of your ideas and suggestions. Thanks for taking the time to write this for those of us lost in the dark!

  200. This is a game changer for me. I was just hoping that by creating as much value for the user as possible my blog would be successful, but the way you described SEO being like a puzzle, I see that I need all the pieces. I’ll be using this information to help boost my entrepreneurship blog.

  201. This is very Amazing and Very Informative Artical we get alot of Informations from this artical we really appreciate your team work keep it up and keep posting such a informative articles and awesome tips on building backlinks… Thanks for sharing and I will use to build my site

  202. Hi Nathan, this is a great piece of content i ever read on backlinks. really helpful for me. i also saw your fb ads campaign for many days for this post, will fb ads ranks the keyword as well? should i tried fb ads for my affiliate site ?

  203. This is extremely Wonderful and Very Informative Site we Receive alot of Informations from this site we truly value your cooperation keep it up and Keep writting such enlightening article

  204. Very informative and interesting.If you are learning blog commenting from scratch and want to get right to the good stuff then these article will help you definitely. Thanks again and keep up the great work!

  205. This is extremely Wonderful and Very Informative Website we receive alot of Informations from this website we genuinely appreciate your cooperation keep this up and keep writting such informative article.

  206. Wow! Nathan sir, amazing stuff. This article is very interesting to Read. And it is helpful for every blogger. It helped me in building backlinks. Thank you for this great guide.

  207. Hey,
    You give good information, but you repeated one thing again and again. You did this multiple time in this post. This is simply opposite you wrote in this post; you could have written the same post using 25% of the words you used in this post.
    So, you are not fully agree with your own “guidelines”, right?
    Thanks,

  208. Today it is very difficult to find blogs that let us make the backlink, this is because they know what it is to do SEO. Do you have any tips on how to find such blogs?

  209. A very informative article, Thanks for sharing. Generating quality backlinks is a slow process and you explained very well about the ways to create quality backlinks.

  210. Unbelievable list!! Amazing. I just read out completely and I found that there are few things which I am missing and now will focus on them too. Thanks again for sharing this information with us. Keep it up.

  211. Hi, i read your article this is realy very usefull. Very useful tips are provided here Build Backlinks. Thank you so much.
    Keep up the good works.

  212. Hi Sir,
    So many thanks for sharing Fully link building guide.
    This is my Perfect link building guide.
    I can bookmark and save for get benefits long time.

  213. Hi Sir,

    So many thanks for sharing Fully link building guide. really awesome

    This is my Perfect link building guide. i can bookmark and save for get benefits long time.

  214. Hi Nathan, I am building my first review site. It’s so lucky that I found your article, that’s change my mind. I will produce more of my personal review to help people out there.
    Thanks for this awesome post again!

  215. SEO is a patient business. Make sure your website is mobile friendly. Make sure that its fresh content or content that is from your own expierence. Pretty much saying the same thing makes Google not happy. I really enjoyed your article!