But before I dive in, I want to tell you a quick story.
A few years ago the Vice President of the biggest supplement company in St.
Louis called me about a problem they were having.
- This company had a strong offline presence.
- They had incredible culture and their employees were fully committed to their brand.
- They had a well-known CEO who had a huge personal brand presence.
- They had a strong social media presence and lastly, they were driving tons of sales using
From the outside, most people would view this company as one that’s “clicking on all cylinders”.
But there was one problem:
They were invisible in Google
The VP realized that the only way they could take their company to the next level is to invest
in the most powerful marketing channel:
Now, this probably won’t come as a surprise, but the VP jumped on Google
and began looking for SEO companies.
He searched “St Louis SEO” and that’s where he found my company, Gotch SEO ranking #1
He called and then quickly became one of our clients. And that’s when the fun began.
We performed an in-depth SEO audit. Then, we created an priority list based on what actions will have the highest impact. Since, this company had never done SEO in the past, our priority was to build a strong foundation by
- Optimizing their site’s technical performance
- Improving their site architecture
- Upgrading their content on their category and product pages
Now, you’re probably wondering… how did it turn out?
Our client went from invisible, to dominating for some of the most
competitive keywords in the entire health and fitness industry such as:
And here’s their organic keyword position growth:
We grew their total organic keyword positions by 16,000% (not a typo).
The only SEO KPI that really matters is traffic.
So here’s their organic search traffic data:
We grew their organic search traffic by 93%
This company had never done SEO before and their website had very little authority.
So the question is:
How did we beat other supplement companies who had bigger budgets and much stronger websites than our client?
We used a proven process. More on this later.
There are many one hit wonders in the SEO world. The problem is that many people who achieve SEO success with one website can rarely replicate it with another.
That’s why I’ve spent nearly every waking second over the last 5 years testing and refining my SEO process.
I wanted to take “luck” out of the equation. Instead, I wanted to have a repeatable process that I could use to rank and drive organic search traffic to any website I want.
Fortunately, I achieved that goal. In fact, I’ve been able to do it so consistently that companies pay my agency at least $4,000/mo just to execute the SEO process I’ll be showing you soon.
But before I do, I want to prove that my SEO process isn’t a one-hit wonder.
Let me introduce to a company that specializes in sending reminder calls.
Like the previous story, this company wanted to scale so they decided that they needed to invest in SEO.
But here’s where this story takes a different turn:
The CEO of company wanted to figure out how they could do SEO in-house instead of hiring an agency. They began trying to figure out SEO by searching keywords in Google like “backlinks”, “PBN”, and even “Ahrefs”. But they started to notice a trend during their research. My company, Gotch SEO continued to show for these super competitive keywords and countless other keywords they were searching.
After spending a few months trying to DIY their SEO, they decided to “bite the bullet” and invest in SEO services with my company.
In the end, the only regret they had was not hiring our company sooner!
Like the supplement company, they had a strong foundation and were already producing great content on their blog. After going through our SEO audit procedure, we identified that the highest impact action we needed to execute was acquiring backlinks. That was our focus at the onset and within a few months, our efforts helped our client increase their organic search traffic by 100%.
These two companies had one thing in common:
They decided to avoid throwing s*hit at the wall and decided to invest in an SEO company
that already had a proven process.
But now it’s time for me to be real with you:
Although my company has a repeatable SEO process that works, things weren’t always that simple.
And don’t worry:
I won’t bore you with my sobestory background.