How to Build Tier Two Backlinks (Part 2)

Hey again, it’s Gotch.

So now that you’re a pro at building tier one backlinks, I’m going to show you how to strengthen those backlinks while staying under the radar at the same time.

You can probably relate with some of the tier two concerns/questions below if you’re just starting out:

  • “What the eff is “tier two”?”
  • “How many links should I build?!”
  • “What anchor text ratios should I used to be safe?!”
  • “When am I going to see results!!!?”
  • “Is this even going to work!?”
  • “Will I get penalized??”

At one point or another, EVERY SEO has probably asked at least one of those questions above. The truth is, no one WANTS to get penalized and that’s why there are so many concerns when it comes to tier two link building.

I’m going to explain exactly how you can build tier two backlinks that will dramatically strengthen the links pointing to your money site.

What ARE Tier Two Backlinks?

For those who already know, I apologize ahead of time. Before I explain tier two, you must know what tier one is.

Tier one backlinks: links that directly hit your money, business, or personal website.

Tier two backlinks: links that directly hit your tier one backlinks

How to Build Tier Two Backlinks That Actually Work

There are lots of different theories on how to properly build a tier two, but as you know, I only like to show you guys what works.

Let’s start out with the best types of links to use on tier two.

I’m going to list each link type from the best, to the least effective.

Cheap Private Blog Network Posts – as of right now (and probably for the near future), PBN links are the strongest. There are tons of cheap private blog networks you can use, but I still recommend doing your due diligence.

Static High PR Backlinks – you’ll typically get a static high PR backlink in the sidebar or footer. These links are strong, but not as strong as PBN links because there is no surrounding relevant content.

301 Redirects – this is one of my favorite techniques.


  • You create (x5) high-quality web 2.0s
  • You start bidding in expired domain auctions, and win 5 decent quality domains – obviously, the stronger the domain, the more powerful this method will be.
  • 301 redirect one domain to each web 2.0

You have now created five extremely powerful web 2.0 properties.

Someone may say, “it would be cheaper to just buy a bunch of PBN links”.

Not necessarily.

Consider the fact that the domain you’ll be redirecting already has AGED backlinks. Also, you can redirect the domain through your registrar, so you don’t even have to pay for hosting.

Keep in mind, this strategy is a little more sketchy and will leave a pretty obvious footprint. So use with caution.

Web 2.0s – building a layer of web 2.0s around your tier one is a good strategy, but there is one minor issue: the web 2.0s have a page authority of ZERO.

So, if you take this route you have two options: 1) either you need to use aged web 2.0s or 2) you need to build tier three links.

Article Directories / Wikis – these links offer the same power as fresh web 2.0s.

So, you’ll have to build tier three links to strengthen them.

High PR DoFollow Blog Comments – comments aren’t as strong as a contextual link, but they are great for sending PR and page authority for your tier one.

Social Bookmarks – They aren’t very strong, but they’re cheap and great for diversifying your anchor text and link profile.

Social Signals – many people don’t use this little technique, but it’s extremely valuable. It’s pretty simple, you hit your tier one PBN articles, guest posts, and web 2.0s with social signals.

In return, you give more weight to the articles because it SEEMS that those posts are being shared and therefore must be important.

What About Automation?

Tools like SEnuke, GSA, and Ultimate Demon are pretty safe on tier two, but you should still be smart. I’ll be explaining some strategies for staying safe on tier two in a second (especially when it comes to automation).

Best Anchor Text for Tier Two

As you know, you have to be very careful with anchor text ratios on tier one to avoid being hit by Penguin, but can be a little more aggressive on tier two. I’ll be elaborating on this further below.

How Many Links Should You Build, and When Will You See Results?

This is the question of the day! Everyone wants to know the magic number of tier two links to build…well – there isn’t one.

Every campaign is different and every keyword is different.

Personally, I start small and track the results. If movement seems to be stalled out, then I send another flood of links and track the results. This continues until I rank. It’s really that simple.

4 Tier Two Commandments for Avoiding Penalties

For some reason, people think you can only get penalized because of your tier one backlinks. I really hope you don’t believe this because it IS possible to get penalized because of a poorly built tier two. Although you do have more freedom on this level of link building, you still have to follow some basic principles to make sure you’re staying under the radar.

Commandment #1: Thou Shalt Not Use Over-Optimized Anchor Text

As I always say, the easiest way for Google to wipe you out is through over-optimized anchor text. That’s why you need to keep things as “natural” as possible. On TIER TWO, you should still keep your exact match anchors below 10%, and other keyword-rich anchors below 20% or so. That leaves a nice 70% cushion for natural anchor text on the rest of your links.

Commandment #2: Thou Shalt Have “Natural” Link Velocity

Another big mistake people make on this level is building links way too fast. You CAN build links faster than you would on tier one, but don’t go insane. You should still try to drip feed your links. Don’t assault your tier one with 20,000 links in one day. Spread those links out over a month.

Commandment #3: Thou Shalt Not Assault Your Tier One

As I mentioned above, determining quantity of links really depends on the competition, and most importantly, how many tier one properties you have. Obviously, hitting 10 properties with 20,000 links is much different than hitting 100 properties.

* It’s Math Time:
20,000 links –> 10 tier one links = 2,000 links per property – this is obviously NOT smart and can get you penalized.

20,000 links –> 100 tier one links = 200 links per property – you can easily get away with this.

So, two really obvious conclusions can be made here about tier two link quantity: 1) either build more tier one properties to spread the links out across the properties more naturally, 2) decrease the amount of tier two links.

Commandment #4: Thou Shalt Have No Obvious Footprints

Your tier two links should be completely random and there should be nothing tying them together. Avoid getting links from the same IP address and avoid building links on a schedule – some people will build 5 links everyday for a month.

This is actually a huge footprint because it’s a dead giveaway that you’re either using automated tools or you’re using a drip feed feature on a blog network.

Link velocity should be completely random and unpredictable.

Tier Two Links (The “White Hat” Way)

As you know, I think the white hat propaganda is silly, but I think it’s still important to cover some “safer” tier two strategies that don’t involve the shady tactics I listed above (even though they work WAY better).

Guest Post Pyramid + Natural Sharing

This little guest pyramid I’m about to show you is perfect for any white hatter. In fact, it’s really good for any person doing SEO.

In essence, you’re going to focus your efforts on increasing the strength of your best guest post.

Here’s what it looks like:
White Hat

Okay, so don’t be scared by insane lack of creativity and the overwhelming amount of arrows.

It’s actually really simple.

Here’s what you do:

  • Get a guest post published on a very authoritative website
  • Hustle to get some natural social shares
  • Prospect some medium quality websites where you can get guest posts
  • Get published on these sites and link back to your article on the authoritative website
  • Hustle to get some natural social shares for the medium quality guest posts
  • Prospect again for some average quality websites
  • Get published and link back to your medium quality guest posts
  • Hustle to get some natural social shares low quality guest posts
  • Rinse and repeat.

Use these search strings to find guest post opportunities:
keyword inurl:”write for us”
Keyword + intitle:“write for us”
Keyword + intitle:“contribute to”
Keyword + intitle:“submit” + inurl:blog
keyword “Guest post” / keyword “Write for us”
keyword Intitle:Guest Post
keyword Intitle: Advertise
keyword “Guest *” blog

inpostauthor:guest + keyword
inpostauthor:”guest blog” + keyword
inpostauthor:”guest post” + keyword

“your niche” + guest post
“your niche” + guest author
“your niche” + write for us
“your niche” + guest article

Article Quality
So, obviously every guest post is going to require a different level of quality. For example, getting an article published on the Huffington Post will require extreme quality, but getting published on a medium quality website won’t necessarily need an insanely good article.

Keep in mind, you should try to produce quality articles on each level because you want to keep your reputation as an authority at a high level. Really, the only thing changing is the level depth that each article goes into.

How you do you determine a high, medium, or average quality guest posting opportunity? Simple: is it a relevant, and does it have good metrics?

If it’s relevant and it meets this metrics below, then you’re good to go:

High-Quality: DA 60 +
Medium-Quality: DA 40 +
Average-Quality: DA 20 +

These are my personal metrics and are not set in stone.

That’s a Wrap

Please do not over-complicate tier two link building. You have a lot more freedom to mess around and even make mistakes because you have built a nice protective layer of tier one backlinks. Just make sure you follow the commandment above, use decent links, and try to make the process look natural.

Do you have some questions?? Drop a comment below right now and thanks for reading!

- Gotch

How to Build Tier One Backlinks (Part 1)

Ahh the bread and butter of SEO: tier one backlinks.

Build them right, rank, and swim in piles of cash. Build them wrong… and well..

You know what happens.

I’ll be honest with you…It took me a really long time and a ton of testing to figure out what types of tier one backlinks are best for both ranking quickly AND ranking long-term.

The good news is that through all my expensive testing and failures, I now have this link building game down to a science.

That’s really awesome for you because:
A) you won’t have to spend a ridiculous amount of money testing and
B) you won’t have to throw websites in the trash bin because of risqué testing (I already took care of that part).

Ready for me to inject you with the exact techniques and knowledge I’ve used to rank for thousands of keywords despite little Google animals trying to ruin my fun?

Perfect, because this is serious business.

Alright let’s start.

How to Build Tier One Backlinks Stronger Than Fort Knox

If you’ve already downloaded my free eBook like many other smart people have done, then you have an idea of what a good tier one link profile looks like. This post will take it up a notch.

What I’m about show you, is the exact link building strategies I’ve used to rank clients across the United States in some of the most competitive industries online. I’m not here to brag or impress you guys, but I want you to know that I’m not spewing nonsense out of my mouth.

What I do WORKS.

While other people are freaking out on the forums about losing their rankings with every update that rolls out, you’ll chillin’ like a villain knowing that your tier one is rock solid.

Make Sure Your Website Doesn’t Suck

I’ll be the first to tell you that you can rank websites with no content or scraped content, but keep in mind… this is NOT a sustainable approach. And secondly, even if you rank an empty site, you’ll still have to create valuable content to convert traffic. Sucks right?

Regardless of whether you’re spamming or trying to take the clean route, having a solid site is a must.

I’m not going to get into this because this post is about links, so a good place to start is by reading my on-page SEO guide. It will give you the framework for creating a site that Google likes.

Risk Tolerance

I personally have a pretty high risk tolerance when it comes to link building, but this is also compared to some “experts” who freak about every link in the world. I literally had some clown try to tell me that a social bookmark link with a BRANDED anchor text was going to get a site penalized.

Remember, a MAJORITY of the time, your site will be penalized for over-optimized anchor text NOT the types of links hitting your site. Please re-read that sentence because it will dramatically decrease your paranoia.

Now, this isn’t to say you should go buck wild with every type of backlink. There ARE some links you want to avoid on your tier one.

Avoid These Links on Tier One

Russian / Foreign Links

At one point, Russian links were awesome because they were super strong. Google quickly caught onto these links and starting penalizing domains with excessive amounts of links from .ru, .ua, .su, and .tk domain extensions.

These links can still be used on tier two, but they are verrrrrry risky. I personally don’t use them, so use them at your own risk. They are definitely strong, but they are also very easy for Google to identify.


The Russian domain extension is the first problem, and secondly, an American website getting an excessive amount of links from Russian sites is definitely out of the ordinary.

Moral of the story: don’t use Russian links on tier one and if you are just dying to use them, then use them on tier two or even tier three.

Think of it this way… if you’re targeting a U.S. audience, then you should be getting links from American websites or at the very least, English speaking sites.

If you’re Russian, then you should be getting links from Russian sites.

Low Quality PBN Links

Basically any PBN that has super cheap prices is going to be low quality. For example, $15 for 250 PBN posts, is going to be your lower quality network. You’ll want to use these types of PBNs for your tier two.

Here are some identifiers of a low quality PBN:

  • spammy outbound links (gambling, porn, pills, illegal downloads)
  • weak link metrics: PR 1-2, PA 10-25, DA 10-15 (or less)
  • spun or scraped content
  • 40 + outbound links
  • all the outbound links are going to money sites with no links to authority sites like Wikipedia, CNN, etc.
  • They freely give out link reports

Automated Links

All links built with software such as SEnuke, GSA, or Ultimate Demon are very dangerous to use on tier one unless you really know what you’re doing. Google is very good at recognizing footprints and patterns that are common with these tools.

Using these tools on tier two is pretty safe, but I highly recommend sticking to manual link building for tier one.

If you want to use these tools for tier one, then you need to spend a ton of time testing before you unleash them on a site you actually care about. Just keep in mind, even some of the blackest hat SEO’s will tell you to avoid automation on tier one. Be smart.

Understanding Anchor Text

I preach this often, but your anchor text profile is one of the biggest factors when Google’s algorithm is determining whether your site is “quality” or just trying to manipulate the search engine. In essence, you need to save your keyword-rich anchors for your most powerful links and use “natural” anchors on all other types of links.

Read my anchor text post to learn more about this concept.

Supporting Links: “Look Google, My Site is Natural!”

Creating a link profile that looks natural is the first step to not only ranking well, but keeping your site safe from any updates. These links will be from trusted sources, will be diverse, and will have unoptimized anchor text.

What is the point of the supporting links?

  1. To send trust and authority to your site
  2. To build a foundation of diverse and natural anchor text
  3. To get links from many different IPs
  4. To help your site look natural

The best supporting links for building a rock solid layer of trust for your website include:

Business Directories

A real business will submit their site to these directories. Act like a real business and you’ll be treated like one. Most of these directories will allow for naked link or branded anchor text. Of the ones I give you when you sign-up for my free newsletter, it’s about a 50/50 split of DoFollow and NoFollow links.

Traditional Directories

Focus on directories with manual approval, directories that are niche specific, or directories that have at least 30 DA. Don’t you dare use a keyword rich anchor text with directories or you will regret it.

Paid Directories

Paid directories are well moderated and are great for transferring authority to your site. The good news is that most spammers won’t pay for these links, so most of these sites are pretty solid quality.

Press Releases

Press releases are my go-to for supporting links because one distribution will submit your site to over 70 websites and about 95% of those will index that day. You can typically insert about three links in the press release, so this means you’re actually building 210 supporting links. Focus on branded, generic, and naked link anchors here.

NoFollow Blog Comments

In every niche I enter, I find some strong blogs to comment on to A) diversify my link profile with some NoFollow’s, B) send some more unoptimized anchors to my site, and C) send relevancy to my site by showing Google that I’m an active participant in the community. Plus, if you write some helpful and informative comments, and you’ll get referral traffic.

Relevant Forums

Same thing as comments. Just make sure you use naked links or branded anchors in your forum sig.

Social Profiles

Don’t be stupid… get on Twitter, Facebook, and Google + and link back to your website. Sure it’s NoFollow, but it’s natural to have these properties secured for your website.

What About Social Signals…Do They Work?

Power Links: You Can Say These Links Go “H.A.M.”

Power links are the links that will move your website the most. Since these are the strongest links you can get, you will want to use keyword-rich anchor text.

PBN Links

Yes, private blog networks really are the best type of link right now because they are powerful and you have complete control.

Building your own is the best, but if you would rather just rent out some spots on a quality network, then I highly recommend you sign-up for the RFA Network – It launches on August 15th and spots will be extremely limited. I’m not even trying to use scarcity or anything like that.

There’s literally going to be a cap on how many people can use the network because I want to keep outbound links really low and the quality really high. So, head over to the site, enter your email, secure your spot, and return back here to finish reading the rest of this article.

Are you back?

K, let’s keep going.

Now..There are some SEO’s who solely use PBN links for ranking and there’s no denying that this strategy works.

BUT, I still believe that you need some supporting links to a) diversify, b) make your PBN links “blend”, and c) to make your overall link profile look natural to Google.

Hiding your PBN links and making your link profile look natural not only keeps your site safe from penalties, but also confuses the prying eyes of competitors in your niche.

Paid Links

Don’t get nervous. Paying for links works really well and can actually be relatively safe if you do your homework. Like PBN links, you have control.

The big difference between PBN links and just straight up paying for links is that paid links will typically stand alone without any content. Usually in a sidebar or footer.

If you take this route, then use relevant sites whenever possible. If you’re having trouble finding relevant sites, then just go with a site(s) with insane metrics to make up for the lack of relevancy.

301 Redirects

One of the quickest way to skyrocket the authority of a new website is through 301 redirects. To be safe, I wouldn’t use more than two redirects to any site.

Try to find a domain that is somewhat relevant to your niche. You obviously don’t want to redirect a site about giraffes if your site is about SEO. The easiest way to judge the relevancy of an expired domain is to a) look at the anchor text profile, b) look at the actual links, and c) run it through Wayback Machine.

If you find a relevant expired domain, but the link and anchor text profile is questionable, then you can build some unoptimized links to it before redirecting or after the redirection. Either way, the link and anchor profile will still flow to the new site.

Avoid expired domains for a future 301 redirect if…

  • it has over-optimized anchor text – if it has 15% + commercial anchor text, then I would avoid it. Anchor text DOES flow through a 301.
  • it has spammy links – avoid expired domains with low-quality PBN links or links built with automated software. Look for expired domains that acquired links naturally and didn’t actively do SEO on the site.
  • it is deindexed – I know this doesn’t matter, but I wouldn’t trust redirecting a site that was deindexed by Google.

Obviously, you can tighten up the screws on your 301 standards if the site really means a lot or lighten up on the standards if you’re trying make some quick dough.

Guest Posts

Yes, guest posts still work. Think about it this way: if guest posts don’t work, then why are private blog network posts working? They are the same exact thing except one is more artificial than the other.

The biggest downfall of guest posts is that they are rarely ever on the homepage where the actual authority resides. On a popular website, your guest post will be published and will live on an inner page with ZERO authority. In fact, a newly published guest post isn’t much stronger than a newly published web 2.0 article.

Unless you’re getting guest posts on CNN or Forbes, then your newly published guest posts are not very strong at all. Fortunately, you CAN make them stronger through some solid tier two links.

Next week, I’ll be releasing part two of this series and it show you EVERYTHING you need to know about building both black and white hat tier two links.

Web 2.0s

As you know, I’m a big fan of web 2.0s and they are my go-to because they are the easiest way to send a massive amount of relevancy and authority to your site without having to spend hours networking. In fact, it’s nearly impossible to get a link more relevant than a web 2.0 because you have complete control of what the free blog will be about.

You should check out my manual web 2.0 article if you want to learn how to build these properties correctly.

Like guest posts, a freshly published article on a web 2.0 will have really low authority, so building some solid tier two links will be essential.

My Entire Link Building Process (On a Golden Platter)

Now that you understand what types of links are best for tier one, I’m going to show you my EXACT link building process.

It’s going to BLOW. YOUR. MIND.

Here’s my entire link building strategy…

Poke -> Pad -> Poke -> Pad -> Poke Again (if necessary) -> Keep Padding = Rank Forever

You’re probably like… “what is wrong with this dude, THAT’S IT?!”

Were you expecting some complex guru link building strategy? Sorry to disappoint, but my link building strategy is stupidly simple.

Step #1: Poke the site with a “Power” link
Step #2: Pad the site with a ton of unoptimized supporting links
Step #3: Wait and watch how the site reacts
Step #4: Poke the site with one or two more “Power” links
Step #5: Keep padding the site with supporting links
Step #6: Poke the site again IF NECESSARY.
Step #7: Keep padding the site while slowly decreasing link velocity

“Poke” Definition: a poke always comes from a “Power” link and uses a keyword-rich anchor text.

Obviously, this is the short version, but this is the gist of what I do. In essence, I’m super conservative when using “Power” links and really liberal when using “Supporting” links.

Simple right? Despite what some guru’s would like you to believe, link building isn’t hard.

I hope this helped you learn a thing or two, and make sure you drop a comment below if you have ANY questions whatsoever. Don’t be SHY. I’m a pretty nice guy.

P.S. read part two of this series How to Build Tier Two Backlinks if you’re looking to strengthen your tier one backlinks.

Thanks for reading!

- Gotch